Digital Communication Officer (Fundraising), NO-1, FTA, Ulaanbaatar, Mongolia

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UNICEF - United Nations Children's Fund

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Application deadline 1 year ago: Thursday 15 Dec 2022 at 15:55 UTC

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Contract

This is a NO-1 contract. This kind of contract is known as National Professional Officers. It is normally only for nationals. It's a staff contract. More about NO-1 contracts.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, passion.

The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does — in programs, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favoritism. To the degree that any child has an unequal chance in life — in its social, political, economic, civic and cultural dimensions — her or his rights are violated. There is growing evidence that investing in the health, education and protection of a society’s most disadvantaged citizens — addressing inequity — not only will give all children the opportunity to fulfill their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.

How can you make a difference?

The Digital Communication& Digital fundraising Officer is responsible for implementing the digital communication and digital strategies, with a focus on social media community management, planning and coordination, reporting and analyzing. As well as producing various trend analysis reports on the online users in Mongolia, producing analytics reports on the social media platforms. In addition to digital communication, the officer will be also in charge of Digital Fundraising strategy and will be in charge to implement the same, covering the full spectrum of digital marketing – from lead generation to optimizing direct online conversion including digital visibilit of UNICEF program.

  1. Community management
  • Ensure that UNICEF Mongolia social media channels are regularly updated and inform and engage key stakeholders, including children and youth on issues that affect them.
  • Review and post content per the agreed advocacy and communication calendar of events for the Country Office and Global HQ to expand UNICEF’s voice for children.
  • Manage the social media community by ensuring proper community management on all platforms, including management of comments, question and answers and address of potential offensive comments in timely manner and according to UNICEF criteria.
  • Addressing queries of the UNICEF community, liaising with sections’ focal points and content specialist for specific answers
  • Create and stimulate worthy conversations with the targeted community to support and strengthen UNICEF’s communication strategy
  • Ensure regular and quality content on social media platforms and liaise with communication team on work progress

  • Ensure regular and quality content on social media platforms and liaise with communication team on work progress

  • Ensure full coordination and planning of the social media content requirements for the social media calendar
  1. Develop the digital fundraising strategy and annual workplan by analysing the market potential and UNICEF best in class fundraising activities:
  • Search and analyze digital fundraising trends, opportunities and challenges, in addition to best-in-class digital fundraising within the UNICEF network.
  • Develop annual workplans which will ensure the strategy is realized.
  • Work and manage the digital consultant and digital agencies to deliver KPI’s related to the digital strategy and annual workplan
  • Contribute to strategic planning discussions by putting forward ideas to improve our communications based on up-to-date knowledge of digital communication and e-marketing trends
  1. Develop and implement mechanisms and criteria to coordinate and synergize the different digital efforts ( communication, suppliers, agencies, digital media)
  • Ensure the specific aspects of the digital platforms and e-communication including maintenance, secure data transfer, analytics and tracking, undertaking short- and long-term projects
  • Ensure the collating of information - Google Analytics, or similar - to produce reports and analyse trends.
  • Provide information relating to the website, email and text communication, and social media activity for reports and meetings as required.
  • Develop and maintain Dashboards to oversee web traffic and source analytics monitoring and reporting against key performance indicators.
  • Use the UNICEF network to apply best in class digital learning in (country) where applicable.
  • Participate in global and regional digital trainings, input best in class learnings and look to implement successful activities from the network
  • Use innovation to identify new trends on digital transformation and to develop new business models and channels.
  • Manage all digital channels, social media community by ensuring proper community management on all platforms, including management of comments, question and answers and address of potential offensive comments in timely manner and according to UNICEF criteria.
  • Develop and implement a CRO (conversion rate optimization) strategy.
  • Ensure there is appropriate content for the digital platforms
  • Maintain a bank of content – video and audio for the use of PFP area.
  • Develop and optimize website, emails, prepare imagery and manage CMS systems,
  • Manage the digital agency to ensure successful execution of the digital work plan and strategy.
  • Develop and implement digital acquisition campaigns to realise fundraising KPI’s.
  • Develop and implement donor retention campaigns for financial
  • Develop and convert non-financial donors to financial where possible.
  1. Reporting and analysis of digital performance and trends

Perform regular analytics reports on the ongoing campaigns on UNICEF social media platforms and share social media trend analysis with specified programmes and partners.

  • Submitting campaign analysis reports in terms of reach and engagement
  • Monthly analytics reports for the platforms overall performance and significant trends
  • Ability to use social media applications and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing new initiatives
  • Share trend analysis reports on viral campaigns with management, programmes and specified partners
  • Regular monitoring and evaluation activities are undertaken according to the work plan to ensure maximum impact and continuous improvement of country online communication efforts.
  • Digital Performance Measurement:
  • Creation of metrics plan and definition of performance indicators
  • Proposition of improvements / evolution
  • Generation of monthly reports
  • Generating A / B testing actions and follow up on results

5. Planning and coordination

Ensuring that the social media calendar is always up to date, aligning with the country and regional priorities and the UNICEF global calendar. As well as coordinating with key influencers.

  • Coordination between global and local calendar according to the communication strategy.
  • Ensure full coordination and planning of the social media content requirements for the social media calendar
  • Identify and coordinate with influencers to increase the reach of the organization

6. Monitoring and evaluation

Regular monitoring and evaluation activities are undertaken according to the work plan to ensure maximum impact and continuous improvement of country online communication efforts.

  • Monitoring public perception of UNICEF on digital platforms
  • Measuring the performance of the social media platforms to ensure meeting social media key performance indicators (KPIs)
  • Follow up on latest digital trends and present it to the communication team.

To qualify as an advocate for every child you will have…

  • University degree in Communications, Business administration, Digital marketing, Fundraising Public Relations or related field.
  • One-year practical professional work experience in digital marketing, communication, or interactive digital media required
  • Quantitative, analytical skills & experience with digital marketing metrics strongly desired
  • Proven skills in engagement with audiences
  • Strong awareness of social media communication behaviors in Mongolia
  • Proven ability to manage multiple priorities within specified time frames
  • Experience in working for the UN, UNICEF or with International NGOs or global organizations is a plus.
  • Fluency in English and Mongolian

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: https://uni.cf/UNICEFValues

UNICEF competencies required for this post are…

    • Demonstrates Self Awareness and Ethical Awareness (1)
    • Works Collaboratively with others (1)
    • Builds and Maintains Partnerships (1)
    • Innovates and Embraces Change (1)
    • Thinks and Acts Strategically (1)
    • Drive to achieve impactful results (1)
    • Manages ambiguity and complexity (1)

During the recruitment process, we test candidates following the competency framework. Familiarize yourself with our competency framework and its different levels: competency framework here.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic. We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements. UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

UNICEF’s active commitment towards diversity and inclusion is critical to deliver the best results for children. .

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

UNICEF appointments are subject to medical clearance. Issuance of a visa by the host country of the duty station, which will be facilitated by UNICEF, is required for IP positions. Appointments are also subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Government employees that are considered for employment with UNICEF are normally required to resign from their government before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

Added 1 year ago - Updated 1 year ago - Source: unicef.org

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