National Individual Contractor on Promotion of Bebbo App Moldova

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UNICEF - United Nations Children's Fund

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Application deadline 1 year ago: Thursday 1 Sep 2022 at 20:55 UTC

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Contract

This is a Consultancy contract. More about Consultancy contracts.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, an Advocate

To ensure the best start for their children, all families need support, moreover vulnerable families, who face poverty, disability, or social exclusion. The regional office ECD team launched a Parenting App – ‘Parenting Buddy – Bebbo’ in October 2021.

UNICEF Moldova’s overall target is to drive 50,000 parents and caregivers to download and regularly use the Bebbo application to support their child's optimal development in the first year of the launch. The overall communication objective in Moldova is to raise awareness of why parenting matters in early childhood, promote Bebbo as a tool to help parents give their children the best start in life by providing them a one-stop-shop of information, tips, and resources, and motivate parents and caregivers to download the App by promoting the benefits of the tool. This will be achieved through reaching parents and caregivers of children aged 0-6 with messages on why it matters, what Bebbo is all about, and the benefits of the Bebbo App.

How can you make a difference?

The individual contractor will be responsible for designing and implementing a communication campaign on promotion of Bebbo App, as well as support application integration into Early Childhood Development programming.

Objectives of the consultancy

The contractor will:

  • Develop a communication/strategic plan for promotion of Bebbo App in Moldova and ensure its implementation of it;
  • Elaborate a ToR for contracting a company that will ensure the production of visibility materials;
  • Participate at regional meetings and report about the activities and achievements regarding the Bebbo App;
  • Coordinate, review, provide quality control, and endorse the communication activities/products developed by the Contracted Company, under the supervision and based on the guidance from the Early Childhood Development (ECD) Officer and the Communication Officer;
  • Develop articles, human interest stories, press releases, and photo and video spots related to the promotion of Bebbo App, with the support of Education Officer, pitch them to journalists and partners;
  • Coordinate and collaborate with national stakeholders: NGOs, central and local authorities, private sector, influencers, and all relevant actors to promote the Bebbo App;
  • Support the organization of training/public events with health care providers and educators to familiarize parents with Bebbo App;
  • Support in the organization of public events related to the launch of Bebbo App in Moldova. Coordinate the logistical support to ensure proper visibility at events (banners, logos, stickers, speaker cards, talking points, press-release, etc.);
  • Timely produce and post relevant digital materials (social media posts, pictures, infographics, designed frames, etc) for UNICEF Moldova Digital platforms (website, Facebook, Twitter, Instagram) and partner’s platforms;
  • Organize digital campaigns (google platforms and social media: Facebook Ads, Instagram Ads, Google Ads etc) in order to raise public awareness and increase app downloads;
  • Provide weekly campaign monitoring reports including media reach, number of downloads, public response and feedback, and emerging issues and institute remedial action to address emerging issues that can negatively impact the quality and effectiveness of the campaign;
  • Provide a comprehensive end-of-campaign report including achievements, results, challenges, lessons learned, and recommendations;
  • Perform other related tasks, at the request of the supervisor;
  • Develop Monthly progress reports.

Reporting requirements and supervisory arrangements

The contractor will report to UNICEF Early Childhood Development Officer and Communication Officer, who will regularly communicate with the contractor and provide feedback and guidance on his/her performance and all other necessary support so as to achieve the objectives of the consultancy, as well as remain aware of any upcoming issues related to contractor’s performance and quality of work.

The contractor is expected to develop weekly reports and monthly work plan reports (Microsoft Word format) in English.

Work arrangement and official travel involved

The contract implies remote/home-based work, in combination with office-based work, depending on the epidemiological situation in the country.

The Individual Contractor will be entitled to Paid Time Off (PTO) credit at the rate of one-half days (1.5 days) for each full month of service, to be credited on the last calendar day of the month.

The contractor will be expected to attend media and other events, as well as the meetings of the communication team and other relevant meetings.

To qualify as an advocate for every child you will have

  • University degree in Communications, Marketing, Journalism, Public Relations, or equivalent professional work experience in the communication or marketing area, combined with a university degree in a related field;
  • Two years of practical professional work experience in communication, marketing, or interactive digital media, including SMM, content creation, and digital promotion campaigns is required;
  • Fluency in Romanian. Professional knowledge of English and Russian;
  • Proven ability to effectively manage relationships with media representatives, organize public events and write clear and concise communication materials;
  • Previous work experience with the UN and other development organizations is an advantage;
  • Knowledge of photo/video editing, design, and layout tools (i.e Canva, Adobe Rush etc).

For every Child, you demonstrate

UNICEF's values of Care, Respect, Integrity, Trust, Accountability and Suitability (CRITAS).

To view our competency framework, please visit here.

For more details on deliverables and minimum requirements, please refer to attached Terms of reference (ToR)

2022_TOR Nat Indiv Contractor_Bebbo App promotion.docx

HOW TO APPLY: Your online application should contain following attachments: Technical and Financial Proposals (templates below). Please secure the Financial Proposal *.pdf document with a password on document view; the password will be requested only from technically qualified candidates.

Technical Offer_Bebbo App.docx

Financial Offer_Bebbo App.xlsx

Applications for this assignment must be received no later than: 1 September 2022

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.

Added 1 year ago - Updated 1 year ago - Source: unicef.org