Fundraising (E-Commerce) Officer, NOA, Fixed Term, Brasilia, Brazil

Contract

This is a NO-1 contract. This kind of contract is known as National Professional Officers. It is normally only for nationals. It's a staff contract. More about NO-1 contracts.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, results

The fundraising operation is focused on the pledge where individual donors’ acquisition plays a key role to sustain the expansion of the fundraising operation in the country.

The development and growth of new digital channels through new technologies, requires a full time professional able to handle and take advantage of the opportunities in the digital sector which will impact directly the donors’ acquisition strategy. This strategy implies knowledge of trends, different digital channels, key performance indicators, monitoring of a different number of activities with different timelines, decision making to ensure an optimum implementation and gathering of different sources of information in order to compile a strong acquisition digital strategy and results.

How can you make a difference?

The Digital Fundraising Officer will work under the direct supervision of the Individuals Fundraising Specialist, in close cooperation with the Fundraising Manager, as well as with other local and global PFP teams and marketing external agencies.

The Digital Fundraising Officer is accountable for increasing UNICEF Brazil income through donor acquisition and donor retention. The incumbent is accountable for achieving and implementing the objectives related to digital fundraising activities and for the development of the digital fundraising strategy both for acquisition, retention and optimization. The Digital Fundraising strategy covers the full spectrum of digital marketing – from lead generation to optimizing direct online conversion.

Summary of key functions/accountabilities:

Develop the digital fundraising strategy and annual workplan by analysing the market potential and UNICEF best in class fundraising activities.

• Search and analyze digital fundraising trends, opportunities, and challenges, in addition to best-in-class digital fundraising within the UNICEF network.

• Create the annual digital fundraising work plan in line with the Fundraising Strategic Plan.

• Develop the teams annual workplans to ensure the strategy is accomplished.

• Work and manage the digital agencies to deliver KPI’s related to the digital strategy and annual workplan.

• Contribute to strategic planning discussions by providing ideas to improve our communications based on up-to-date knowledge of digital communication and e-marketing trends.

Implement digital Fundraising initiatives, including acquisition (pledge, leads, one-offs) and donor retention campaigns to deliver fundraising KPI’s across all digital channels.

• Manage all digital channels (i.e. SEM/SEO, Social Networks, Website, E-Mail, Display, Re-Marketing and Peer To Peer) to deliver fundraising KPI’s.

Develop and implement a CRO (conversion rate optimization) strategy.

• Ensure there is appropriate content for the digital platforms at all times.

• Maintain a bank of content – video and audio for the use of the Fundraising area.

• Develop and optimize website, emails, prepare imagery and manage CMS systems,

• Manage the digital agency to ensure successful execution of the digital work plan and strategy.

• Develop and implement digital acquisition campaigns to realize fundraising KPI’s.

• Develop and implement donor retention campaigns for financial donors.

• Develop and convert non-financial donors to financial donors where possible.

Digital Performance Measurement

• Creation of a metrics plan and definition of performance indicators to measure the digital performance.

• Present proposition of improvements / evolution of the digital performance.

• Generation of monthly reports for monitoring and follow-ups on KPIs.

• Generating A / B testing actions and follow up on results.

Provide up-to-date analysis of digital Fundraising best practices, opportunities and trends and innovation

• Use the UNICEF network to apply best in class digital learning in MCO where applicable.

• Provide specialist advice and technical support to colleagues on matters relating to web and e-communication, as well as communication technology.

• Participate in global and regional digital trainings, input best in class learnings and look to implement successful activities from the network.

• Use innovation to identify new trends on digital transformation and to develop new business models and channels.

Develop and implement mechanisms and criteria to coordinate and synergize the different Fundraising digital efforts (suppliers, agencies, digital media)

• Ensure the specific aspects of the digital platforms and e-communication are implemented and addressed, including maintenance, secure data transfer, analytics and tracking, undertaking short- and long-term projects.

• Ensure the collating of information - Google Analytics, or similar – are made in order to produce reports and analyze trends in a timely manner.

• Provide information relating to the website, email and text communication, and social media activity for reports and meetings as required.

• Develop and maintain Dashboards to oversee web traffic and source analytics monitoring and reporting against key performance indicators.

Supervision of team, processes, and workflows

• Monitor progress of decisions and action plans based on outcome of items above.

• Supervise the Digital team guaranteeing activities are met and bottlenecks are addresses in a timely manner.

• Coordinate team members by´ establishing workplans, duties and tasks and provide proper guidance and expertise on issues that requires special tutorial.

To qualify as an advocate for every child you will have…

• University Degree in Marketing, Advertising, Communication Sciences, or relevant field with additional training in a relevant field.
• One year of progressively responsible work experience in marketing areas and digital media is required.
• Work experience in fundraising areas will be considered an asset.
• Proven proficiency in the use of search engine algorithms, digital promotion, content management systems, e-mail broadcasting tools, coding, and analytics packages.
• Required experience in: SEO and HTML; CRM Tools, as Salesforce; Marketing automation tools.
• Social media; web development; relationship marketing/e-CR;, search marketing; integrated media planning, and marketing communications and digital leads management and prospection.
• Knowledge of marketing campaign management processes.
• Fluency in English and Portuguese required. Knowledge of Spanish will be considered as an asset

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

UNICEF competencies required for this post are…

(1) Builds and maintains partnerships (2) Demonstrates self-awareness and ethical awareness (3) Drive to achieve results for impact (4) Innovates and embraces change (5) Manages ambiguity and complexity (6) Thinks and acts strategically (7) Works collaboratively with others.

During the recruitment process, we test candidates following the competency framework. Familiarize yourself with our competency framework and its different levels: competency framework here.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic. We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements. UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

UNICEF’s active commitment towards diversity and inclusion is critical to deliver the best results for children. For this position, eligible and suitable male are encouraged to apply.

UNICEF appointments are subject to medical clearance. Appointments are also subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Government employees that are considered for employment with UNICEF are normally required to resign from their government before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.