For Media/Creative Services Consultants on LTA for 36 months

Consultant Communications & PR

Contract

This is a Consultancy contract. More about Consultancy contracts.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, Communication

UNICEF Lesotho Country Programme 2019-2023 aims to improve the lives of children in the country. The programme focuses on three main outcomes, namely aimed at improving the lives of children in their first decade of life, second decade and in promoting social policy that can reduce child poverty and promote social inclusion. The programme I designed will focus on five goal area: improvingg access to healthcare and nutrition, increasing access to education, improving access to safe water and sanitation, protecting children from violence and exploitation, and strengthening systems for child protection, justice, and social welfare. UNICEF Lesotho is working with the government and other partners to ensure that the rights and well-being of children are protected and promoted, with a particular focus on vulnerable and marginalized children. The programme represents a significant commitment to creating a brighter future for all children in Lesotho.

How can you make a difference?

Background:

Winning support for the cause of children from decision makers and the wider public is outlined as one of the critical eight change strategies for achieving UNICEF goals. Communication and advocacy as well as Communication for Development programmes play a very critical role in engaging the public to win their support for the cause of children as well as trigger positive change in attitude and practices to support child growth and development.

To achieve this, a mix of strategies including communication for social change, public advocacy, community engagement and social mobilization to inform, inspire and engage audiences are utilized. Over the coming period, priority communication interventions will focus on:

Communication and advocacy of child rights in Lesotho by engaging audiences in advocacy activities tagged to national and global campaigns. Through these activities, UNICEF will position itself as a trusted, authoritative, and leading advocate in ensuring the voice of the most deprived girls and boys are heard and their rights fulfilled based upon sound evidence. UNICEF-supported advocacy events are essential tools for awareness raising, advocacy and resource mobilization and will be prioritized.

Communication for Development (C4D) helps increase service utilization for UNICEF's programmes including vaccination, education, and child protection. C4D employs a mix of community engagement, advocacy, behavior and social change strategies on critical issues in Lesotho including immunization, birth registration, Water, Sanitation and Hygiene, girls' education, exclusive breastfeeding, and prevention of HIV/AIDS. C4D efforts aim at facilitating access to information and knowledge, community engagement, giving a voice to disenfranchised women and children and influencing the creation of public policies which protect the rights of children and mothers.

The purpose of the Assignment:

Under the supervision of the Communications Specialist, Programme Effectiveness, the consultant(s) will provide media strategy development, creative work development and production services; translation of content; design and production of visibility materials as well as plan and manage UNICEF - supported events and advocacy campaigns.

Objectives:

• Develop media strategies for multimedia campaigns.
• Provide translation services for printed materials, radio spots, television spots, informercials, online/social media content, short video clips, photographs, and documentaries.
• Plan, organize and manage UNICEF-supported events and campaigns.
• Design and produce a wide range of visibility/promotional materials that include but not limited to pull up banners, PVC banners, press banners, social media booths, flyers, posters, etc. with support and guidance from UNICEF.

Scope of Work:

1. Developing campaign ideas: Developing creative concepts for engaging campaigns using a mix of communication techniques and channels. Ideas to be presented through rough execution of concepts, storyboards, key visuals, slogans and key messaging via planning meetings with UNICEF.

2. Developing creative elements: Based on the approved concept idea, consultant to develop specific elements of the campaign for example: scripts, detailed story boards, ideas/scripts for short videos, design, develop and print a variety of visibility materials and information, communication, and Education (IEC) materials and copy writing.

3. Production of other campaign assets: Based on the approved creative elements manage production of assets including video, radio, photographs, digital production, including creative direction, production, postproduction/editing, casting, and subtitling in English if necessary.

4. Support public relations efforts like media buying including negotiating pro-bono media presence and engagement of influencers in support of UNICEF programmes; negotiating and scheduling interviews and debates of prominent media programmes; organizing press conferences including inviting journalists; drafting media plans to achieve maximum campaign results.

5. Plan, organize, manage, and execute events with guidance from UNICEF, including but not limited to events branding, stage lighting and sound equipment and designing, developing, and printing visibility materials.

6. Graphic Designer to support the creation of powerful graphics that help raise awareness on a range of child rights issues and highlight the impact of investments in the different programme areas

Deliverables/Description of activities:

Activity 1: Developing campaign ideas and creative elements

Developing creative concepts for engaging campaigns using a mix of communication techniques and channels. Ideas to be presented through rough execution of concepts, storyboards, key visuals, slogans, and key messaging via planning meetings with UNICEF.

Based on the approved concept idea, consultant to develop specific elements of the campaign for example: scripts, detailed story boards, ideas/scripts for short videos, design, develop and print a variety of visibility materials and information, communication, and Education (IEC) materials and copy writing.

Deliverables:

creative concepts for proposed campaigns

• scripts

• detailed story boards

• ideas for short videos in line with the core creative concept

• design and develop visibility materials and IEC materials

• print visibility materials and IEC materials

• copy writing

• Game design

Activity 2: Support public relations efforts like media buying including negotiating pro-bono media presence and engagement of influencers in support of UNICEF programmes; negotiating and scheduling interviews and debates of prominent media programmes; organizing press conferences including inviting journalists; drafting media plans to achieve maximum campaign results.

Deliverables:

• Media plan

• Pro-bono offers

• Media budget

• Media Interviews scheduling

• Press conference

• Media invitations

• Influencer participant

Activity 3: Event Planning and Management:

Plan, organize, manage, and execute events with guidance from UNICEF, including but not limited to Fundraising event, events branding, stage lighting and sound equipment and designing, developing, and printing visibility materials.

Deliverables:

• Events planning

• Setup

• Branding

• Designing and printing all visibility materials

Activity 4: Videography and Photography

Photo and Video documentation of children’s and families’ lives, high development projects in field, high profile campaigns, supplies, high-level visit and events, UNICEF’s projects, and partnerships across the 10 districts of Lesotho.

Deliverables:

• High quality submission on images, captions, and digitally scanned consent forms (UNICEF consent forms to be provided) from every mission.
• Video b-roll on case-to-case basis

Activity 5: Content Development

Produce/update/adapt/edit written assets targeting an array of audiences in different formats to be disseminated through a variety of communication platforms.

Deliverables:

• Human Interest Stories
• Reports
• Blogs
• Op-Ed
• Press Release
• Case Studies
• Newsletters
• Impact Report
• Advocacy Brief

Activity 6: Graphic Design: Create design and layout of information products, develop characters, digital artworks, and infographics for publications using a creative approach and in compliance with the target audience's readability and usability

Deliverables:

Digital and print brochures thematic infographics, programme or thematic factsheets, leaflets, posters, visuals for social media campaigns, layout design for project reports

•Design for brand assets such as notepads, dug bags, backdrops, banners, t-shirts/hats, cards, calendars, etc.

•Design for project presentations or videos

•Custom photo editing (restoration, noise reduction, tonal adjustment)

Detailed information on each workstream will be find here Financial Proposal Standardized items.docx

The applicants will be retained in a roster for a duration of 3 years and called as deemed necessary.

To qualify as an advocate for every child you will have…

• At least Bachelor’s degree in International relations, Communications, Advertising and Media, Marketing Communications, Public Relations, Journalism, Photography or related field
• 5 years of working experience in the related field.

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).

To view our competency framework, please visit here.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.

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Added 4 months ago - Updated 4 months ago - Source: unicef.org