Development of Newsletter Strategy: Mailchimp

Support the Communications team in developing a corporate newsletter strategy on Mailchimp.

This opening expired 1 year ago. Do not try to apply for this job.

UNCDF - United Nations Capital Development Fund

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Application deadline 1 year ago: Friday 30 Aug 2024 at 00:00 UTC

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Overview

Support the Communications team in developing a corporate newsletter strategy on Mailchimp.

You have:

  • Fluency in English or Spanish is required.
  • Experience in navigating Mailchimp is required.
  • Proficiency in Mailchimp analytics is preferred.
  • Experience with A/B testing is required.
  • Knowledge of email marketing strategy is essential.
  • Preferably has Mailchimp certifications such as Mailchimp Foundations, Email Marketing, and Email Automations.

Contract

This is a UNV contract. More about UNV contracts.

UNCDF's Communications team, (part of the Partnerships, Policy and Communications Team at UNCDF) is looking to re-organizer and consolidate its corporate newsletter on Mailchimp. This is an external UNCDF newsletter, updating its audience on the organizations capabilities and recent news.

We are looking for an online volunteer to support our Communications team create a corporate newsletter strategy on Mailchimp. The scope of the work includes audience organization, AB testing, following and reporting newsletter analytics. All communication and collaboration between the online volunteers and other team members will take place through e-mail and Teams calls. The online volunteers shall regularly send status updates about the work to the supervisor. Moreover, the volunteers may occasionally be requested to participate in team meetings over Teams. Language: English or Spanish (fluent).

Candidates should have experience and proficiency navigating Mailchimp. Proficiency in Mailchimp analytics, AB testing, email marketing strategy and audience organization. Preferably has the following Mailchimp certifications: Mailchimp Foundations, Email Marketing, Email Automations.

Potential interview questions

Can you describe your experience using Mailchimp for email campaigns? The interviewer wants to understand your practical experience with Mailchimp. Provide specific examples of campaigns you managed or contributed to using Mailchimp.
How do you usually approach audience segmentation for email newsletters? This question assesses your strategic thinking in email marketing. Pro members can see the explanation.
What metrics do you consider most important when assessing the success of an email campaign? Pro members can see the explanation. Pro members can see the explanation.
Describe a time when you had to conduct A/B testing for an email campaign. What was the outcome? Pro members can see the explanation. Pro members can see the explanation.
How do you keep up with best practices in email marketing? Pro members can see the explanation. Pro members can see the explanation.
Added 1 year ago - Updated 1 year ago - Source: unv.org