Communications Specialist

Overview

Lead the communication strategy for TB Household Contact Management project.

You have:

• Bachelors or Post-graduate degree in Mass Communications, Journalism, Public Health, Behavioural Science, Development Communication, Design, or a related field.
• Minimum 5 years of experience in public health communications, with a focus on designing BCC and training content for frontline health workers in Hindi-speaking states.
• Demonstrated expertise in human-centred design, formative research, and iterative pre-testing of IEC/BCC materials.
• Proven experience designing training curricula, ToT cascades, refresher training, and on-the-job mentoring tools for community health workers.
• Familiarity with NTEP IEC standards, NHM communication frameworks, and CTD approval processes.
• Working knowledge of AI content tools (e.g., ElevenLabs, HeyGen, Synthesia) and video production workflows.
• Strong agency management experience, including creative briefing, RFP development, contracting, and quality oversight.
• Native or near-native Hindi writing skills and excellent English written and verbal communication.
• Excellent project management, stakeholder coordination, and multitasking skills; ability to work independently with dispersed teams.
• Willingness to travel extensively (at least 25%) in Uttar Pradesh and Bihar.

Overview

WJCF is an Indian non-profit organisation committed to saving lives by reducing the burden of disease and strengthening government-owned, high-quality health systems. Since 2007, WJCF has combined data-driven approaches and deep public health expertise with strong government partnerships to design, implement, and scale solutions across India’s national and state health programmes. We work for and at the service of governments — supporting the Ministry of Health & Family Welfare and State Departments of Health to build systems that are strong, sustainable, and led by Indian institutions.

As an Indian organisation, WJCF brings an unmatched depth of contextual understanding of India’s health system architecture, policy landscape, and implementation realities across diverse geographies and population groups. This local institutional credibility, combined with global technical rigour, is central to WJCF’s effectiveness as a partner to governments and donors.

Our work is built around four complementary roles: as a Trusted Government Partner, co-designing programmes and strengthening health system architecture; as an Operational Partner, translating strategies into effective on-the-ground delivery; as a Market Shaper, improving the availability and affordability of health commodities; and as an Ecosystem Catalyst, convening governments, development partners, academia, and the private sector to drive solutions at scale.

WJCF’s programme portfolio spans thematic areas like hepatitis, HIV/AIDS, tuberculosis, vector-borne diseases, syphilis, cervical cancer, diabetes, maternal and childhood anaemia, immunisation, under-5 diarrhoea and pneumonia, sexual and reproductive health, Ayushman Bharat Pradhan Mantri – Jan Arogya Yojana (AB PM-JAY), Ayushman Bharat Digital Mission (ABDM), hypoxemia and oxygen, safe drinking water, sickle cell disease, presbyopia, lead poisoning, and cross cutting thematic areas like AI and Health, integrated disease surveillance and climate and health.

We currently support programmes across 19 states and union territories, with teams working at national, state, district, and sub-district levels.

Our people are our greatest asset. WJCF brings together a talented, diverse team of professionals from public health, analytics, consulting, healthcare, the development sector, and academia, all united by a shared commitment to improving health outcomes for the people of India. We are entrepreneurial, action-oriented, and deeply grounded in the communities and systems we work in. Our field teams collectively bring hundreds of years of experience managing public health programmes across the country.

WJCF collaborates with a range of international and domestic partners and donors to advance its mission, including an affiliation with the Clinton Health Access Initiative (CHAI), a global health organisation with which WJCF shares a common mission and values.

Program Overview:

The World Health Organization estimated that 10.8 million people fell ill with tuberculosis (TB) in 2023 and ~1.25 million died from it. India accounted for the most people suffering from the disease, with 26% of the cases and 26% of mortality. The National TB Elimination Program (NTEP), headed by the Central TB Division (CTD), MoHFW, is an expansive public health program with the ambitious goal of eliminating TB in line with the mandate of the Sustainable Development Goals.

WJCF has been supporting the CTD and state health departments of more than 15 states in the mission to eliminate TB. WJCF’s TB program has been operational since 2012, and its interventions address several program areas, including preventive therapies, case detection, access to diagnostics, engagement of the private sector, and more. It also lends technical support to Governments across a range of themes- strategic planning, data analytics, monitoring and evaluation, patient management and delivery of services.

About the project:

India continues to bear the world’s highest burden of tuberculosis (TB) in terms of absolute numbers of incident TB cases. National TB prevalence survey (2019-21) revealed a significant 31.3% (estimated) crude prevalence of TB infection (TBI) among India’s population aged 15 years and above. India has set an ambitious target of eliminating TB ahead of the global target. The National Strategic Plan 2017–2025 outlines TB Preventive Treatment (TPT) as a critical strategy in combating TB, aiming at 95% coverage amongst the eligible population.

The TB Household Contact Management (TB HCM) project is a pioneering initiative addressing critical gaps in coverage and completion of TPT amongst household contacts of notified drug sensitive TB patients, with a special emphasis on children under five (U5). Planned to be implemented in Bihar and Uttar Pradesh, this two-year TB HCM project aims to impact over 2 million individuals through a community-based service delivery model that leverages community health workers from the National Tuberculosis Elimination Programme (NTEP) and general health systems. Marking the first major rollout of TPT while focussing on Universal Health Coverage strategies, the project focuses on decentralising and strengthening TB care within general health systems.

Position summary:

The Communications Specialist will lead the design and execution of the TB Household contact management (TB-HCM) project's behaviour change communication (BCC), IEC, training, and digital content strategies. Reporting to the National Program Manager, the role will build content and learning architectures that move household contacts of TB patients, caregivers of under-five children, and frontline cadres (ASHAs, TBHVs, CHOs, PPSA staff) through the screening, TPT initiation, and TPT completion cascade. The role will also lead the programme's digital content agenda, including an AI-assisted Hindi short-form video initiative for frontline workers, and produce communications products for the Central TB Division (CTD), State TB Cells, and donor audiences. The position requires a strategist comfortable working across behavioural science, training design, agency management, and government communications. The incumbent will engage closely with stakeholders to develop a deep understanding of target audiences, design audience-segmented strategies, develop nuanced and compelling content using human-centred design, and rigorously test and iterate based on field feedback. WJCF is seeking a highly motivated individual with outstanding credentials. The successful candidate will combine strong strategic thinking with operational discipline, write fluently in Hindi as well as English, manage multiple agencies and vendors to high standards, and synthesise technical guidelines, research, and SOPs into accessible content for diverse audiences. We place great value on resourcefulness, responsibility, tenacity, energy, and work ethics.

Responsibilities

1. Behaviour Change Communication (BCC) Strategy

• Design and lead audience-segmented BCC strategies across the HHC enumeration-to-TPT-completion cascade for index TB patients, under-five caregivers, adult contacts, and frontline cadres.
• Apply behavioural science principles (defaults, social proof, loss aversion, simplification, framing) to address key drop-offs, such as caregiver hesitancy on TPT initiation, ASHA workload issues, and PPSA engagement barriers.
• Conduct formative studies, pre-test, and iterate all materials with target audiences before scale-up.
• Develop practical counselling tools (job aids, flipbooks, scripts) for frontline workers covering disclosure, screening, TPT initiation, side-effect management, and completion follow-up.
• Build a BCC measurement framework with M&E to track message recall, attitude shifts, and actual behavioural outcomes (beyond IEC output metrics).

2. Training Design and Implementation

• Lead the design of cadre-specific training curricula for ASHAs, TBHVs, CHOs, STS, MOICs, BCMs/BHMs, and PPSA staff, with clear learning objectives, durations, assessment instruments, and alignment with NTEP and NHM training modules
• Design and operationalise the refresher training cadence (quarterly or six-monthly) to address knowledge erosion, integrate new evidence (including pediatric 3HP rollout), and address field issues identified by M&E team.
• Develop and roll out Training-of-Trainers (ToT) cascades with standardised facilitator guides, slide decks, and assessment tools to ensure consistent delivery by district and block NTEP & NHM trainers across 35 districts.
• Create on-the-job mentoring tools, supportive supervision checklists, peer-learning aids, and observation formats to reinforce learning in the field.
• Develop pre- and post-training assessments and competency tools in coordination with M&E and track actual training effectiveness.
• Conduct regular field visits to observe trainings, gather feedback from facilitators and participants, and continuously refine curricula.

3. Digital and AI-Assisted Content

• Lead the design and production of short-form Hindi video content (Reels, WhatsApp videos, and microlearning modules) for ASHAs, TBHVs, and CHOs, covering TB-HCM workflows, TPT counselling scripts, and refresher topics.

• Oversee AI-assisted content production workflows, including scripting, voice-over generation, translation, and quality control, in coordination with the Agency, and AI platforms.

• Build and manage a structured content asset library with an effective distribution strategy through NTEP channels, state IEC platforms, and frontline WhatsApp networks.

• Establish robust review and approval workflows with CTD, State TB Cells, and WJCF technical leads to ensure clinical accuracy, policy compliance, and cultural appropriateness.

• Stay updated on emerging AI tools (voice synthesis, video generation, translation) and continuously evolve the production pipeline.

4. IEC Material Development and Agency Management

• Translate programme needs into clear, high-quality creative briefs for agencies covering visual aids, flyers, posters, LBLs, social media collaterals, and multimedia content.
• Lead end-to-end agency management: selection, RFP development, contracting, and performance oversight for design, video production, AI tooling, and translation partners.
• Manage deliverables against timelines, quality standards, revision cycles, and stakeholder approvals.
• Co-create IEC materials with NTEP, NHM, and state stakeholders through structured consultation processes.
• Support planning and execution of community awareness and demand-generation IEC activities led by NHM/NTEP at state and district levels.

5. Government and Donor Communications

• Develop briefing notes, dissemination decks, and progress updates for CTD, State TB Cells, and other government stakeholders.
• Convert M&E data and programme insights into accessible visual assets, one-pagers, infographics, and dashboards for government use.
• Support donor communications through impact narratives, case studies, photo documentation, and contributions to formal reports.

6. Knowledge Management and Learning

• Document best practices, key learnings, and case studies from the TB-HCM rollout for internal use, cross-programme sharing, and external dissemination.
• Maintain a well-organised, version-controlled central content asset library, ensuring all materials are catalogued and easily retrievable.
• Actively contribute to internal communities of practice on BCC, training, and digital health communications.

Qualifications

• Bachelors or Post-graduate degree in Mass Communications, Journalism, Public Health, Behavioural Science, Development Communication, Design, or a related field (or equivalent relevant experience).
• Minimum 5 years of experience in public health communications, with a strong track record in designing BCC and training content for frontline health workers (ASHAs, ANMs, AWWs, CHOs) in Hindi-speaking states.
• Demonstrated expertise in human-centred design, formative research, and iterative pre-testing of IEC/BCC materials with target audiences.
• Proven experience designing training curricula, ToT cascades, refresher training, and on-the-job mentoring tools for community health workers.
• Familiarity with NTEP IEC standards, NHM communication frameworks, and CTD approval processes.
• Working knowledge of AI content tools (e.g., ElevenLabs, HeyGen, Synthesia) and video production workflows, with willingness to deepen expertise.
• Strong agency management experience, including creative briefing, RFP development, contracting, and quality oversight.
• Native or near-native Hindi writing skills (with regional UP/Bihar fluency) and excellent English written and verbal communication.
• Ability to synthesise technical guidelines, SOPs, and clinical content into simple, audience-appropriate language.
• Excellent project management, stakeholder coordination, and multitasking skills; ability to work independently with dispersed teams.
• Willingness to travel extensively (at least 25%) in Uttar Pradesh and Bihar.

Last Date to Apply: 22nd July, 2026

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Potential interview questions

Added 15 days ago - Updated 7 hours ago - Source: clintonhealthaccess.org