Social Media Officer

Contract

This is a NO-B contract. This kind of contract is known as National Professional Officers. It is normally only for nationals. It's a staff contract. It usually requires 2 years of experience, depending on education. More about NO-B contracts.

OBJECTIVES OF THE PROGRAMME

Strategic Communications is one of the priorities of the WHO Regional Director's “Vision 2023” for the Eastern Mediterranean Region (EMR) and is an integrated part of the Department of Communications, Resource Mobilization and Partnership (CRP). The communications programme's Strategic Objective is to reinforce WHO's role as the trusted health authority, and to share evidence-based health information in the Region. The program's specific objectives are to: • Reach the public, donors, media and other stakeholders with accurate, timely and appealing information through traditional and innovative platforms to: promote WHO's impact and credibility as the leading voice for public health highlight heath needs across the region though human stories communicate health risks and dispel misinformation. • Enhance WHO's capacity to communicate for health, foster partnerships with the media and other key stakeholders, and attract resources for strategic priorities• Reaffirm WHO staff's knowledge of and pride in the work of the Organization • Advise senior management on issues that affect WHO's reputation and credibility

DESCRIPTION OF DUTIES

The Social Media Officer will perform these duties:

1. Work closely with corporate, programme and emergency communication officers and focal points in EMR’s regional and country offices to develop timely, engaging and contextualized social media content for ongoing and emerging health topics, campaigns, events and initiatives.
2. Recommend and implement the selection, packaging, branding of diverse social media tools (including live streaming, online polls, etc), key messages and content (including design solutions) to best promote and protect EMRO’s leading regional role and reputation in public health and health emergency responses.
3. Mitigate misinformation and reputation risks through proactive and skilled monitoring and messaging across all EMRO social media platforms and pages, and use specialized social media technology/applications to gauge the quality and performance of EMRO social media posts at Regional and country levels and recommend new approaches and improvements.
4. Facilitate the development and roll-out of new EMRO social media capacity-building tools to enhance organizational learning, specially at country level in areas such as visibility, advocacy and developing content and success stories on social media.
5. Provide recommendations for development of a WHO/EMRO social media strategy, action plan, guidelines and SOPs, and also support creating/running new corporate accounts on emerging social media platforms as well as social media accounts for the Regional Director.
6. Provide technical support to WHO Country offices in planning, developing and monitoring content on WCO accounts.
7. Ensure coherent and consistent applications of WHO/EMRO’s social media policies and procedures, as aligned with those of WHO/HQ and the United Nations.
8. Support planning and implementing WHO/EMRO’s partnerships with Social Media platforms (e.g. Facebook, Twitter, Instagram, etc) and identify and engage with social influencers on EMRO social media platforms.

REQUIRED QUALIFICATIONS

Education

Essential: University degree in communication, journalism, public relations, digital media, social/health sciences or other related fields of discipline.

Desirable: Training courses or certifications in relevant fields such as health communications, digital media, social media, corporate branding, emergency communications, storytelling, etc.

Experience

Essential: At least 2 years of relevant experience in corporate social media platforms, developing corporate social media content (posts, designs, etc), action plans, SOPs including analytical monitoring of corporate social media accounts and handling reputational risks and misinformation.

Desirable: Similar assignments within an international environment (e.g. UN agencies, international NGOs, diplomatic missions, multilateral corporation, etc) are desirable.

Functional Knowledge and Skills

• Practical knowledge and hands-on experience in utilizing and managing major social media platforms, tools, and applications, including for social media monitoring and analytics.
• Knowledge of social media trends in the WHO Eastern Mediterranean Region generally, and the region’s public health sector specifically.
• Ability to produce engaging and evidence-based social media content in English and Arabic
• Proven skills in the development and implementation of social media tools, products and tactics including interactive features such as live streaming, polls, etc.
• Ability to co-create and co-execute an organizational social media plans, SOPs and guidelines that will increase WHO-EMRO brand awareness, drive traffic to EMRO web pages, and provide consistent visibility to partners, donors and health ministries as EMRO stakeholders.
• Demonstrated ability to transfer knowledge and support building Organizational capacities in key areas and procedures for effective and collaborative management of social media
• Demonstrated ability to work under pressure to achieve multiple deadlines
• Ability to "think out of the box" and to make innovative proposals to extend EMRO’s social media outreach and influence

WHO Competencies

• Teamwork.
• Respecting and promoting individual and cultural differences.
• Communication.
• Producing results.
• Moving forward in a changing environment.

Use of Language Skills

Essential: Expert knowledge of English. Expert knowledge of Arabic. Desirable: Intermediate knowledge of French.

REMUNERATION

Remuneration comprises an annual base salary starting at EGP 601,552 (subject to mandatory deductions for pension contributions and health insurance, as applicable) and 30 days of annual leave.

ADDITIONAL INFORMATION

• Interested candidates are strongly encouraged to apply on-line through Stellis. For assessment of your application, please ensure that: 1 -Your profile on Stellis is properly completed and updated; 2- All required details regarding your qualifications, education, training and experience are provided; 3- Your experience records are entered with elaboration on tasks performed at the time

• This vacancy notice may be used to fill other similar positions at the same grade level

• Only candidates under serious consideration will be contacted.

• A written test may be used as a form of screening.

• In the event that your candidature is retained for an interview, you will be required to provide, in advance, a scanned copy of the degree(s)/diploma(s)/certificate(s) required for this position. WHO only considers higher educational qualifications obtained from an institution accredited/recognized in the World Higher Education Database (WHED), a list updated by the International Association of Universities (IAU)/United Nations Educational, Scientific and Cultural Organization (UNESCO). The list can be accessed through the link: http://www.whed.net/. Some professional certificates may not appear in the WHED and will require individual review.

• Any appointment/extension of appointment is subject to WHO Staff Regulations, Staff Rules and Manual.

• Staff members in other duty stations are encouraged to apply.

• For information on WHO's operations please visit: http://www.who.int.

• WHO is committed to workforce diversity.

• WHO's workforce adheres to the WHO Values Charter and is committed to put the WHO Values into practice.

• WHO has a smoke-free environment and does not recruit smokers or users of any form of tobacco.

• This is a National Professional Officer position. Therefore, only applications from nationals of the country where the duty station is located will be accepted. Applicants who are not nationals of this country will not be considered.