Social Media Manager

Job Description

Years of war in Syria have pushed millions from their homes and into poverty, and millions more have become refugees in Lebanon, Jordan, Turkey, Iraq and further afield. Equally complex is the emergency in Iraq, where waves of fighting and displacement have overwhelmed infrastructure and services and pushed communities to the brink. The economic, social, and health effects of these dual crises have changed the entire region. In the Middle East (Syria, Lebanon, Jordan and Iraq) IRC responds to displaced people’s acute and longer-term needs with integrated programs that improve health and safety, prioritize children’s education, foster economic wellbeing, and empower communities to regain control over their lives.

Early Childhood Development and Digital Programming

High-quality Early Childhood Development (ECD) programs provide the foundation for children’s future academic success, health, prosperity and wellbeing. A large body of scientific evidence emphasizes the need for increased investment in early childhood, particularly for children experiencing conflict, crisis and displacement; these children are extremely vulnerable to the long-lasting effects that prolonged stress has on the developing brain. With the generous support of the MacArthur Foundation’s inaugural 100&Change grant, the LEGO Foundation and the Bezos Foundation, the IRC and Sesame Workshop have partnered to provide quality early childhood development programs for refugee and host communities in the countries affected by the Syrian refugee crisis in the Middle East. Focusing on children in Iraq, Jordan, Lebanon and Syria over the course of five years, the Ahlan Simsim, Play to Learn and Vroom projects combine a depth of in-person activities and digital content, aiming to reach 1.5 million children and caregivers across the region.

Digital programming is a strategic priority for Ahlan Simsim. Although COVID-19 brought digital to the forefront of the conversation, tech solutions in the humanitarian space are here to stay and offer an important medium for reaching, supporting and sustaining services for even the most venerable of beneficiaries. As such, the IRC prioritized designing and developing digital solutions that will tackle the challenges brought on by this pandemic, but that will also live far beyond the COVID-19 crisis and original aspirations for the potential of digital as a strategic tool in the ECD space. To supplement services and reach parents more broadly, Ahlan Simsim is looking for a social media senior officer to set-up and manage all social media accounts.

The Social Media Senior officer will be responsible for the following key objectives:

- Plan and implement social media strategy

- Manage and maintain all (programmatic) Ahlan Simsim Social Media Channels

- Oversee content creation and distribution for all (programmatic) Ahlan Simsim Social Media Channels

Specific Responsibilities will include:

Plan and implement social media strategy

• Execute and improve on the existing social media strategy

• Monitor current social media trends, with a particular focus on platforms and tools most frequently used by vulnerable and displaced populations in the region.

• Manage day to day activity, social budget and social media strategy implementation

• Provide training to relevant staff on social media content generation

Manage and Coordinate all Ahlan Simsim Social Media channels

• Create, track, optimize and manage paid social media ad campaigns (Facebook and Google Ads)

• Manage and expand social media community

• Measure key metrics, map out trends, analyze and write monthly reports with action points for optimization

• Monitor and moderate comments on social media posts, intervening as appropriate to answer questions and guide the conversation.

Oversee content creation and distribution for Social

• Create, curate, and manage a balanced social calendar that supports Ahlan Simsim programs and events across

• Oversee and support on the production of designs for social media outlets

• Oversee and support on the content digitization processes, including videos, audio clips, images.

• Design and strategize to support community outreach and regularly pitch ideas for new social media content

• Coordinate with project and country teams

• Produce social media content from the field, including photos and short videos that showcase Ahlan Simsim’s operational work and programs

Key Working Relationships:

• Position Reports to: Digital Projects Coordinator – Ahlan Simsim

• Position supervises: N/A

Other Internal and/or external contacts:

• Internal: ECD staff (regional and countries’ teams), Technical Advisors (region and HQ based), IRC support staff;

• External: Sesame Workshop, donors, local partners and authorities, community representatives.

Requirements:

• 2-3 years proven experience working in the field of social media

• Must have experience working on setting up and managing Facebook and Google Ad campaigns

• Experience in developing work plans and timelines

• Experience in social media metrics, analytics and report writing

• Experience in the use of technology for education, health or protection programming, preferred

• Experience in humanitarian aid projects and/or social impact projects, preferred

• Experience working with WhatsApp Business or WhatsApp Business Providers preferred

• Knowledge in client-centered and rights-based design and approaches is a plus

• Excellent English and Arabic skills (written and spoken);

• Excellent interpersonal and communication skills with various types of people and business functions.

• Must be a multitasker with strong planning, organizing and strategic thinking skills comfortable working in a fast paced, multicultural environment.

Working Environment:

• Standard office work environment

• Travel required – potential visits to countries implementing IRC ECD programming in the region (Jordan, Lebanon, Iraq, and Syria).

• The position reports to Regional Digital Projects Coordinator and is part of the ECD Regional team, with the possibility to be based in Jordan or Lebanon.

The IRC and IRC workers must adhere to the values and principles outlined in IRC Way - Standards for Professional Conduct. These are Integrity, Service, Equality and Accountability. In accordance with these values, the IRC operates and enforces policies on Beneficiary Protection from Exploitation and Abuse, Child Safeguarding, Anti Workplace Harassment, Fiscal Integrity, and Anti-Retaliation.

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