Social Media Content Creator and Copywriter

Contract

This is a UNV National Specialist contract. This kind of contract is known as National UN Volunteer. It is normally only for nationals. More about UNV National Specialist contracts.

With COVID-19 changing the way we live, digital engagement is increasingly playing a crucial role in UNDP’s response to global shifts in the fields of communication, resource mobilization, advocacy, and development. Effective use of the various digital channels helps communicate UNDP’s key messages through relevant content, interactive experiences, and dialogue. This allows individuals to connect with our work directly, thus creating valuable relationships with online and offline users. By creating shareable and compelling visual content, UNDP Egypt aims to strengthen engagement through its digital platforms to help position UNDP as a thought leader, expand outreach and broaden engagement. Accordingly, the UNDP Egypt Country Office is seeking to hire a National United Nations Volunteer (UNV) – Content Creator and Copywriter, to create multimedia digital content across UNDP Egypt social media platforms.

UNDP Egypt is currently active across all social media channels: Facebook, Twitter, Instagram, LinkedIn, YouTube, and Flickr. Under the guidance and supervision of the Communication Head, the national UNV will assist the UNDP in Egypt in: (1) drafting, editing, and creating engaging content for the social media platforms (2) Maintaining the Country Office’s online presence to support the implementation of the Country Office Communications Strategy and its programmatic objectives, in line with the Country Programme Document (CPD) and the Global Communication and Public Advocacy Strategy.

Within the delegated authority and under the supervision of Communications Analyst or his/her designated mandated representative(s), the UNV Social Media Content Creator and Copywriter will:

Create multimedia digital content • Work closely with the UNDP Egypt Communication team and programme team leaders to identify messages, themes, and concepts as part of social media campaigns during the content creation phase.
• Social media plan: Develop key messages and content (Audio-Visual, GIFs, Static, Video…) in line with the COs social media strategy, social media plan and social media content calendar. The content will be posted on the following platforms: Facebook, Twitter, Instagram, and LinkedIn. • Content generation: Write, design, and produce the social content (English). • Messaging; • Captions; • Social Media Digital Assets (Infographics, Audio-Visual designs, GIFs, static cards etc.); • Revise the content and visuals as per feedback, if needed. • Include suitable formats for all content across different social media platforms. • Any other related tasks as may be required or assigned by the supervisor.

• Results/expected outputs:

• As an active UNDP team member, efficient, timely, responsive, client-friendly and high-quality support rendered to UNDP and its beneficiaries in the accomplishment of her/his functions, including: • Monthly social media content calendar and plan for all UNDP Egypt social media platforms; • Creative visual and text generated for social media platforms; • Active participation in implementing the UNDP Egypt Communications Strategy and workplan; • Age, Gender and Diversity (AGD) perspective is systematically applied, integrated and documented in all activities throughout the assignment; • A final statement of achievements towards volunteerism for peace and development during the assignment, such as reporting on the number of volunteers mobilized, activities participated in and capacities developed.

• Commitment to Continuous Learning; • Communication; • Integrity; • Planning and Organizing; • Professionalism; • Technological Awareness; • Teamwork and respect for diversity.

• Demonstrated interest and/or experience (up to 2 years) in multimedia/visual communications at the national/international level. • Experience in internal communications and social media outreach highly desirable. • Video editing and graphic designing skills; • Motivated to contribute towards peace and development and to serve others; • Good interpersonal, networking and communication skills; • Willingness to contribute and work as part of a team; • Flexible and open to learning and new experiences; • Respect for diversity and adaptability to other cultures, environments and living conditions; • Previous experience as a volunteer and/or experience of another culture, (i.e. studies, volunteer work, internship) would be highly regarded; • Computer skills (i.e. Word, Excel, PowerPoint, social media, and others).

The duty station will be Cairo, which is a family duty station with a wide range of services (health, education and leisure) and good living conditions. Cairo (and Egypt) has long been a center of the region’s political and cultural life, with high levels of tourism. Like other similar cities, Cairo offers good quality of life in terms of access to shopping centers, banks, medical services, educational facilities, cultural events, etc. The Arab Republic of Egypt has a unique geographical position in Northeast Africa, at the crossroads of Europe and Asia, on the Mediterranean and Red Sea, and its connection to Sub Saharan Africa through the Nile Valley. The country is defined by desert and the Nile, the longest river on Earth. Egypt is bordered by the Gaza Strip and Israel to the northeast, the Gulf of Aqaba to the east, the Red Sea to the east and south, Sudan to the south and Libya to the west. With over 90 million inhabitants, two-thirds of which are below 30 years, Egypt is Africa's third most populous country after Nigeria and Ethiopia and has the highest population in the Arab world's most densely populated areas, especially in greater Cairo, Alexandria and other major cities in the Nile Delta. The country has witnessed significant political and economic changes since 2011. Through this transition, which includes periods of political unrest, the main income sources of the economy have been negatively impacted, particularly in the tourism sector, as well as revenues from the Suez Canal, oil and remittances from Egyptians working abroad, affected by the global economy. However, with the current political stability, tourism is getting improved, and touristic activities are going back to normal. UN staffs are not directly targeted in Egypt and for the most are vulnerable to being in the wrong place at the wrong time. It is recommended to keep dwell time in the immediate vicinity of military, police and other prominent official installations to the minimum.

As this is a national UN Volunteer assignment, the UN Volunteer will be responsible for arranging his/her own housing and other living essentials.