Raising Awareness on Plastic Waste in Liberia – World Environment Day Campaign

Launch a digital campaign to raise awareness about plastic waste in Liberia.

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Application deadline 1 year ago: Friday 30 May 2025 at 00:00 UTC

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Overview

Launch a digital campaign to raise awareness about plastic waste in Liberia.

You have:

  • Candidates should have previous experience in developing communication outreach with excellent communication and writing/editing skills.
  • Previous experience in raising awareness among target audiences is an advantage.
  • Good knowledge of online marketing and media tools and channels is highly desired.
  • A degree in marketing, marketing management, communications, graphics design or related fields is considered an asset.

Contract

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In observance of World Environment Day, we are launching a digital advocacy campaign to raise awareness about the dangers of plastic waste, with a specific focus on Liberian communities. Plastic pollution poses a growing threat to public health, ecosystems, and urban cleanliness in Liberia, particularly in underserved areas where waste management systems are limited or ineffective.

This campaign will contribute to increased public awareness, foster responsible plastic waste disposal habits, and strengthen the national conversation around sustainability and environmental stewardship.

We aim to mobilize 100 Online Volunteers to support our awareness campaign by creating and sharing content across social media platforms (Facebook, Instagram, Twitter, TikTok, etc.).

The goal is to engage Liberians online, amplify the environmental message, and inspire behavioral change around plastic use and disposal by sharing of social media graphics on plastic waste pollution through social cards with awareness posts, messages or reels.

Engaging with followers by replying to comments and encouraging community participation.

Sharing personal stories or experiences with plastic waste in Liberia via social cards

Target Audience:

Liberians, particularly young people, community leaders, students, and environmental advocates.

For this purpose selected Online Volunteers, under the supervision and guidance of the UNDP Environment Specialist will be provided with social cards already created and further more, develop outreach strategy and implementation, prepare and collect relevant material for outreach activities, support the creation of new material by advising on content and messaging and advise on implementation.

Selected Online Volunteers will be provided with information and material relevant and necessary to perform the task.

Online Volunteers will have the opportunity to network and develop and hone their skills in communications and related areas while contributing to positive change through raising awareness among the target community.

Candidates should have previous experience in developing communication outreach with excellent communication and writing/editing skills.

Previous experience in raising awareness among target audiences is an advantage.

Good knowledge of online marketing and media tools and channels is highly desired.

A degree in marketing, marketing management, communications, graphics design or related fields is considered an asset.

Potential interview questions

Describe your experience in developing communication outreach strategies. Understanding your background will help gauge your expertise and suitability for this campaign. Discuss specific projects you've completed, tools you used, and outcomes achieved.
How would you engage with online audiences to raise awareness about plastic waste? This assesses your ability to interact and create engagement. Pro members can see the explanation.
Can you provide an example of a content you created that effectively raised awareness? Pro members can see the explanation. Pro members can see the explanation.
What online marketing tools are you familiar with? Pro members can see the explanation. Pro members can see the explanation.
Why is sustainability important and how does plastic waste relate to it? Pro members can see the explanation. Pro members can see the explanation.
How do you plan to motivate the audience to change their plastic use and disposal habits? Pro members can see the explanation. Pro members can see the explanation.
What role do you think visuals play in a social media awareness campaign? Pro members can see the explanation. Pro members can see the explanation.
Share how you handle negative comments or feedback on social media. Pro members can see the explanation. Pro members can see the explanation.
Added 1 year ago - Updated 1 year ago - Source: unv.org