PCT Marketing Specialist

Contract

This is a P-4 contract. This kind of contract is known as Professional and Director staff. It is normally internationally recruited only. It's a staff contract. It usually requires 7 years of experience, depending on education.

Salary

The salary for this job should be between 176,027 USD and 226,950 USD.

Please keep in mind that the salary displayed here is an estimation by UN Talent based on the location and the type of contract. It may vary depending on the organization. The recruiter should be able to inform you about the exact salary range. In case the job description contains another salary information, please refer to this one.

IMPORTANT NOTICE REGARDING APPLICATION DEADLINE: please note that the deadline for applications is indicated in local time as per the time zone of the applicant’s location.

This post is a limited-term fixed-term post.

1. Organizational Context

a. Organizational Setting

The post is located in the Office of the PCT Legal and International Affairs Department. The Department is responsible for marketing the PCT’s products and services in support of current and future PCT stakeholders.

b. Purpose Statement

The incumbent is responsible for leading the development and execution of the PCT Strategic Marketing Plan (PCT SMP).

The main role of the incumbent is to analyze the current PCT practice (organization, products/services, processes, outreach, customer service and customer needs), conduct research on current/potential stakeholders, benchmark the PCT products and services in the global environment, determine the most effective way to reach target audiences and establish marketing goals, all in order to enable PCT stakeholders to choose the PCT international route when deciding on filing a patent application.

c. Reporting Lines

The incumbent works under the supervision of the Senior Director, PCT Legal and International Affairs Department.

d. Work Relations

The incumbent will collaborate and coordinate closely with all areas of WIPO, including the Digital Content Team in PTS, as well as the Customer Experience Section, in the Infrastructure and Platforms Sector, to develop and deliver a marketing strategy that will help drive the PCT’s ability to provide the full benefits of our Global IP Services including best-in-class customer service to current and future PCT stakeholders.

2. Duties and Responsibilities

The incumbent will perform the following principal duties:

a. Develop, manage and implement a Strategic Marketing Plan (SMP) for the PCT. Drive innovative approaches and capitalize on new opportunities in developing a roadmap that will deepen existing stakeholder relationships and create new stakeholder relationships.

b. Analyze current PCT approach to stakeholders, taking into account the organization, processes, products and services, outreach methods and customer service strategies to determine the impact on our provision of PCT products and services, amid changing customer expectations in order to deliver best-in-class customer service.

c. Conduct market research and collect data to develop a deep understanding of our current/potential stakeholders (corporations, individuals, governments, PCT member states and potential member states, industrial property Offices, PCT international authorities and intergovernmental and non-governmental organizations), learn customer expectations and other developments that have an impact on our provision of current and future PCT products and services to ensure our continued leadership position. Leverage existing and additional relevant technologies including data and analytics.

d. Collaborate closely with relevant business units and cross-sectoral marketing initiatives across the Organization, in particular with the Customer Experience Section of the Infrastructure and Platforms Sector.

e. Benchmark current PCT products and services against competition in a global environment to determine if the PCT is providing the stakeholder desired products and services (product, pricing, plan and promotion). Analyze and determine the target stakeholder audience of the PCT products and services and determine the optimal methods to effectively reach that audience.

f. Develop and set marketing goals to improve: branding and media presence; product and service offerings to current and future PCT stakeholders (including PCT Member States, industrial property offices, PCT international authorities, intergovernmental and non-governmental organizations and individual users); customer service, all in order to enable PCT stakeholders to choose the PCT international route when deciding on filing a patent application.

g. Develop a sustainable means of implementing the PCT SMP to account for the future needs of the PCT with a view toward increasing PCT’s efficiencies in a cost effective manner and growing PCT’s outreach to stakeholders through acquisition of new customers and retention of existing customers.

h. Develop a strategy to measure the results and success of the PCT SMP against the established goals. Identify potential areas for improvement and their respective solutions to deliver best-in-class customer service. Support the creation of a comprehensive composite indicator to evaluate customer satisfaction.

i. Stay abreast of new marketing technologies and tools as they may be applied to PCT products and services.

j. Prepare work plans, reports, and other administrative documents.

k. Perform other related duties, as required.

3. Requirements

Education (Essential)

Advanced university degree in marketing, communications, customer service, management and administration, science-based disciplines or related fields. A first-level university degree in any subject with two years of relevant experience, in addition to the experience requested below, may be accepted in lieu of an advanced university degree.

Experience (Essential)

At least seven years of broad experience in market development/marketing communication functions in a large, diverse organization, preferably with B2B and/or B2C companies with regional/global coverage, with a focus on building integrated marketing plans and holistic customer experiences.

Experience developing marketing plans and in the deployment of marketing strategies in a systemic integrated way.

Experience managing change.

Experience (Desirable)

Experience in market development/marketing communication in legal services, preferably in intellectual property.

Experience in managing client relationships.

Experience in managing complex projects involving stakeholders from different backgrounds and cultures.

Language (Essential)

Excellent knowledge of English.

Language (Desirable)

Good knowledge of French and any other United Nations official language.

Job Related Competencies (Essential)

Competent user of Microsoft Office applications (Word, Excel, Outlook, PowerPoint) and social media.

Excellent communication and interpersonal skills and the ability to maintain effective partnerships and working relations in a multi-cultural environment with sensitivity and respect for diversity.

Ability to work in a multicultural and multilingual environment and to cope well with multitasked responsibilities.

Excellent problem-solving and analytical skills.

Ability to foster a customer focused culture with a view to enhancing service delivery.

4. Organizational Competencies

1. Communicating effectively.

2. Showing team spirit.

3. Demonstrating integrity.

4. Valuing diversity.

5. Producing results.

6. Showing service orientation.

7. Seeing the big picture.

8. Seeking change and innovation.

9. Developing yourself and others.

5. Information

Mobility: WIPO staff members are international civil servants subject to the authority of the Director General and may be assigned to any activities, office or duty station of the Organization. Accordingly, the selected candidate may be required to move from time to time to new functions and/or to another duty station.

Annual salary****:

Total annual salary consists of a net annual salary (net of taxes and before medical insurance and pension fund deductions) in US dollars and a post adjustment. Please note that this estimate is for information only. The post adjustment multiplier (cost of living allowance) is variable and subject to change (increase or decrease) without notice. The figures quoted below are based on the July 2024 rate of 88.4%

P4

Annual salary

$75,602

Post adjustment

$66,832

Total Salary

$142,434

Currency USD

Salaries and allowances are paid in Swiss francs at the official rate of exchange of the United Nations.

Please refer to WIPO’s Staff Regulation and Rules for detailed information concerning salaries, benefits and allowances.

Additional Information

* Initial fixed-term appointment of two years, renewable subject to satisfactory performance and other applicable conditions. The selected candidate’s appointment will be subject to an overall term of five years in this position, with no possibility of renewal beyond that term. S/he may, however, apply and be considered for other positions at WIPO.

This is not applicable to WIPO staff members on fixed-term, continuing or permanent appointments, who were recruited following a competition under Staff Regulation 4.10 (“Appointment Boards”).

This vacancy announcement may be used to fill other posts at the same grade with similar functions in accordance with Staff Rule 4.9.5.

Applications from qualified women as well as from qualified nationals of unrepresented Member States of WIPO and underrepresented geographical regions are encouraged. Please click on the following links for the list of unrepresented Member States and the list of underrepresented regions and the WIPO Member States in these regions.

The Organization reserves the right to make an appointment at a grade lower than that advertised.

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By completing an application, candidates understand that any willful misrepresentation made on this web site, or on any other documents submitted to WIPO during the application, may result in disqualification from the recruitment process, or termination of employment with WIPO at a later date, if that employment resulted from such willful misrepresentations.

In the event that your candidature is shortlisted, you will be required to provide, in advance, a scanned copy of an identification and of the degree(s)/diploma(s)/certificate(s) required for this position. WIPO only considers higher educational qualifications obtained from an institution accredited/recognized in the World Higher Education Database (WHED), a list updated by the International Association of Universities (IAU) / United Nations Educational, Scientific and Cultural Organization (UNESCO). The list can be accessed through the link: http://www.whed.net/. Some professional certificates may not appear in the WHED and these will be reviewed individually.

Additional testing/interviewing may be used as a form of screening. Initial appointment is subject to satisfactory professional references.

Additional background checks may be required.