We don’t just talk, we do. Lead the change with us.

At the Tony Blair Institute for Global Change, we work with political leaders around the world to drive change. We help governments turn bold ideas into reality so they can deliver for their people. We do it by advising on strategy, policy and delivery, unlocking the power of technology across all three. And by sharing what we learn on the ground, so everyone can benefit. We do it to build more open, inclusive and prosperous countries for people everywhere.

We are a global team of nearly 800 changemakers, operating in more than 30 countries, across five continents. We are political strategists, policy experts, delivery practitioners, technology specialists and more. We speak more than 45 languages. We are working on over 100 projects, tackling some of the world’s biggest challenges. We’re all here at TBI to make a difference.

In a world of ever more complex challenges, we believe diversity of background and perspective is a strength. We pride ourselves on a culture that values and nurtures difference. We are dedicated to unlocking potential, not only for the countries we work in but also for each of our team members. No matter where you’re from or who you are, if you’re passionate about the transformative power of progressive politics, we invite you to build a better future with us.

Role Summary

We want to establish TBI as a Partnership Platform showing value for Government clients in every region. To do this we need to set out how we communicate our value proposition to existing and potential partners. The Marketing Manager for Partnerships is a newly created role to strengthen the organisation’s ability to promote and market its work in Partnerships.

The successful candidate will be a data-savvy, creative marketing expert adept at demand generation, email marketing, SEO, among other specialist marketing skills, and who is passionate about delivering great content that audiences want to see and engage with.

The RTW in the UK is essential for this role.

Key Responsibilities

Under the direction of the Director, Partnerships Hub and in close collaboration with the central Strategic Communications team, the post will play an active role in the creation and delivery of a marketing strategy designed to promote TBI’s Partnerships work to relevant stakeholders to support the mission of creating TBI as a Partnerships Platform to improve our offer to clients. In collaboration with TBI Global Strategic Communications, this role will:

• Develop a marketing strategy as we launch and scale the TBI Partnership Platform

• Develop, manage and deliver a pipeline of user-friendly promotional collateral, tailored to targeting new and existing partner audiences in collaboration with the Communications team

• Deliver, evaluate and report on the success of the marketing plans in line with the Partnerships and Initiatives team OKRs (objectives and key results)

• Maintain the quality controlling of core content, fact checking, ensuring that key stats, facts and positions are kept up to date

• Lead on market research and build awareness of the partnerships ecosystem to support wider audience strategy and inform TBI’s partnership engagement strategy

• Identify and act on proactive opportunities to enhance audience experience and deepen engagement through email channels

• Support the Communications team to deliver the broader Communications strategy for the organisation

Person Specification

This is Manager role requiring exceptional candidates that showcase commercial awareness partnered with a creative mind, who have strong experience and interest in:

· Conducting market research to collate requirements, habits and trends in partnerships

· Proactive brainstorming and developing ideas for creative marketing campaigns

· Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)

• Experience in data-based audience identification and segmentation for campaign targeting
• Liaising with external vendors to execute promotional events and campaigns
• Collaborating cross-functionally for the development and deployment of Communications strategies and plans, adding marketing depth on:
• Executing initiatives to reach the target audience through appropriate channels
• Analysing marketing data (campaign results, conversion rates, traffic etc.), to shape our partnership marketing strategy

· Applying marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods

· Marketing data analytics and tools

· Solid computer skills, including:

o MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)

o Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired

The candidate should also possess the following credentials and attributes:

• BA, BSc, BComm with specialism in Marketing or direct, practical Marketing experience
• High levels of attention to detail and accuracy, and strong prioritisation skills with the ability to work reactively, under pressure and comfortable with ambiguity
• Confident and proficient in presenting plans and impact to senior audiences in a compelling way
• Outstanding communicator who is comfortable working both individually and in an ambitious, diverse team
• Strong analytical skills, capable of strategic and creative thinking – with the ability and passion to operate cross-functionally
• Highly developed interpersonal skills and ability to inspire confidence, engagement and collaboration with a range of contacts both internally and externally
• Flexible to travel and curious to learn from colleagues across our global team
• Keenly interested in the work of TBI and share in our mission and values
• Political awareness and understanding is desired but not required

Closing Date:

2024-05-11