Outreach/social media campaign to support the political process in Libya
Support communications team in developing outreach/social media campaign for Libya.
Overview
Support communications team in developing outreach/social media campaign for Libya.
You have:
- Professional or advanced experience in graphic design and video editing is required.
- Proficient in both English and Arabic for content creation.
- Knowledge of social and other media platforms.
- Excellent analytical and writing skills required.
- Familiarity with Libya's political, social, and economic context is highly desired.
- Ability to develop audience segmentation.
Contract
This is a UNV contract. More about UNV contracts.
In December 2024 UNSMIL launched a new political process. As the Mission facilitates a Libya-led process to find a solution to the political impasse, there is an increased demand for communications resources and content explaining the mandate, the process and recommendations and working to prevent an increase in hate speech.
The Mission has developed a communications strategy focused on informing, educating and moblising the Libyan public around the key issues. Our aim is to inform the public around the key issues and explain the recommendations being presented by Libyan stakeholders. We want to engage Libyan youth, women, civil society, security and political actors to ensure that they can share their views and ideas, and to mobilise them on a collective path for change.
The political and media landscape has a large amount of misinformation and disinformation. UNSMIL needs to stay in control of the narrative and ensure all target audiences are informed as much as possible about the process and the ways to be involved.
We are looking for 5 experienced and creative Online Volunteers who will support our communications team with the development of an outreach/social media campaign to support the political process in Libya. In close collaboration with the communications team, the Online Volunteers will:
- Discuss and define the campaign’s target audience, desired goals, and outcome
- Develop audience segmentation
- Design and develop social media content - including GIFs, animations, graphics and video content tailored to key audiences
- Support with content creation ideas regarding combatting mis/disinformation, explaining UNSMIL's mandate, civic education and the political process.
- English and Arabic required
The Online Volunteer will be provided with material and other sources to develop the social media content as required and available. For close coordination and discussion, the Online Volunteer is expected to be available for calls via Zoom/Microsoft Teams.
This assignment provides Online Volunteers with an opportunity to develop and strengthen their skills in communication, networking within the communications team and other learning experiences.
Candidates should have professional or advanced experience in graphic design and video editing, and have the software to be able to do this work. Candidates should have a good knowledge of social and other media. Familiarity with the political, social and economic context of this assignment is highly desired.
In addition, candidates should have excellent analytical and good writing skills and be able to draft in English and Arabic. Candidates will be asked to provide examples of previous graphic design and video work before being appointed.
Potential interview questions
| Can you describe your experience with graphic design related to social media campaigns? | The interviewer wants to understand your relevant skills in graphic design. | Provide specific examples of past projects and the tools you used. |
| How do you ensure that your social media content engages diverse audiences? | This assesses your ability to connect with various demographic groups. | Pro members can see the explanation. |
| What strategies do you use to combat misinformation? | Pro members can see the explanation. | Pro members can see the explanation. |
| Provide an example of how you have used analytics to improve social media engagement. | Pro members can see the explanation. | Pro members can see the explanation. |
| Can you work collaboratively with a team via online platforms like Zoom? | Pro members can see the explanation. | Pro members can see the explanation. |
| How do you keep yourself updated on the latest trends in social media? | Pro members can see the explanation. | Pro members can see the explanation. |
| What role do you believe civic education plays in social media outreach? | Pro members can see the explanation. | Pro members can see the explanation. |
| Have you had experience in bilingual communication? Please elaborate. | Pro members can see the explanation. | Pro members can see the explanation. |