Marketing Specialist

Contract

This is a UNV National Specialist contract. This kind of contract is known as National UN Volunteer. It is normally only for nationals. More about UNV National Specialist contracts.

UNICEF has been present in Uruguay since 1992. Since then, it has provided technical cooperation and financial assistance to the Government and to the society in different areas to promote the rights of children and adolescents and generate opportunities for all of them to achieve the full development of their abilities. UNICEF work is based on a cooperation program that is agreed with the government every five years. The current cooperation programme is under execution, with which the country will work until 2025.

In recent years, Uruguay has experienced continued economic growth, resulting in the reduction of poverty and inequities. The country was ranked 50 in the Human Development Index in 2013. Budgets allocated to social policies have increased and coverage of social services has expanded, which has also benefited children.

Despite major advances in its long-standing record of social protection and the country's economic progress, significant challenges persist for children in Uruguay. UNICEF provides technical assistance and advice for monitoring, supporting, and promoting children's rights on the following areas within the country:

• support policies to reduce levels of poverty affecting children with special focus on early child development
• prevention of non-communicable diseases on children under five
• improve graduation rates in upper secondary education
• guarantee the access of children with disabilities to inclusive education,
• reduce the number of children and adolescents living in institutional care
• prevention of violence against girls and boys
• empower adolescents to participate in decision making processes.
• improve alternatives to deprivation of liberty for adolescents in conflict with the law
• awareness of child rights among Uruguay's general public and the engagement of the private sector, civil society organizations (CSOs) and academic institutions in promoting, protecting and monitoring child rights.

Designated a high- income country since 2013, Uruguay has the characteristics of both a programme and a donor country. The work and results achieved by UNICEF have resonated with the public at large, establishing strong credibility and a good reputation that are reflected in a steady growth of the individual donor base in the country. Uruguay has the second highest rate globally in terms of donations to UNICEF per 1,000 inhabitants, with more than 100,000 people contributing to advancing the child rights agenda in the country and increasingly at the regional and global levels.

Under the supervision of the Fundraising Officer, the UNV Marketing Specialist will support UNICEF office in Uruguay in the implementation of the marketing strategy to support the Individual Giving fundraising area to achieve its goals.

Within the delegated authority and under the supervision of the Fundraising Officer or his/her designated mandated representative(s), the UNV Marketing Specialist will:

Strategic Marketing Framework: • Contribute to the development of a marketing framework for Individual Giving in fundraising. The framework should clarify the key areas of development and change for UNICEF, and a roadmap to get there. • Work in close consultation with stakeholders on how the framework may support strategies and policies.

Marketing Strategy and Planning: • Work with the head of Individual Giving to work on audience segmentation, understanding of targeting and approaches to positioning. • Ensure UNICEF Uruguay planning and delivery is being driven by audience understanding at all stages.

High quality supporter experiences: • Ensure the continuing focus on the quality and thoughtfulness of the supporter experience through every touchpoint to ensure that this experience fulfills UNICEF Uruguay’s brand promise. • Work to influence every interaction between a supporter and the organization to ensure we provide journeys that foster loyalty and a desire to support the work of UNICEF with further donations. • Develop tailored supporter journeys through the appropriate use of MarTech. • and choosing automation strategies that suit the resource and capability of the team.

Supporter insight: • Collaborate with the Individual Giving team to support the development of stronger donor insights that can drive creative, strategy, and overall business performance resulting in delivery of more profitable fundraising products. • Using data from different sources, map supporter journeys through the engagement funnel, identifying key areas for optimization and financial growth potential, with an eye to keeping the supporter at the heart of the organization

Support Engagement Strategy (SES): • Under the direction of the Head of Individual Giving, lead on the development of and integration of the supporter engagement strategy with audience-based fundraising and engagement strategies. • Work across Fundraising and other divisions to support a more integrated and audience-led approach to supporter experience that delivers the organizational goals for individual donors. • Work closely with the Digital team in Individual Giving, and provide business expertise and insight, in support of the development and deployment of Salesforce and other relevant MarTech.

Product Marketing: • Maintain and grow the profits generated by the existing Individual Giving products. Develop deliverable plans for growth that show how the products meet audience needs profitably and can continue to evolve to be a valuable part of UNICEF's portfolio. • Develop new product offers drive by supporter insight that deepen engagement and giving among Individual Giving's target audiences.

Retention and Value Maximization: • Prepare – along with the Head of Individual Giving- the retention and saving strategy by compiling and analyzing relevant data from the individual fundraising operation, other fundraising competitors and the market. • Effective supervision of the execution of the retention plans with an audience centric approach. • Monitor and evaluate the activities according to the workplan to ensure maximum impact of retention, saving and value maximization efforts. • Supervise the development of tools, systems and materials to enhance the donor’s retention, saving and value maximization Key Performance Indicators.

Results/expected outputs:

As an active UNICEF team member, efficient, timely, responsive, client-friendly and high-quality support rendered to UNICEF and its beneficiaries in the accomplishment of her/his functions, including: • Design and implementation of the marketing strategy to support the Individual Giving fundraising area to achieve its goals.

Professionalism: demonstrated understanding of operations relevant to UNICEF; technical capabilities or knowledge relevant or transferrable to UNICEF procedures and rules; discretion, political sensitivity, diplomacy and tact to deal with clients; ability to apply good judgement; ability to liaise and coordinate with a range of different actors, especially in senior positions; where appropriate, high degree of autonomy, personal initiative and ability to take ownership; resourcefulness and willingness to accept wide responsibilities and ability to work independently under established procedures; ability to manage information objectively, accurately and confidentially; responsive and client-oriented.

Genuine commitment towards the principles of voluntary engagement, which includes solidarity, compassion, reciprocity, and self-reliance; and commitment towards UNICEF mission and vision, as well as to the UN Core Values:

• Demonstrates Self Awareness and Ethical Awareness • Works Collaboratively with others • Builds and Maintains Partnerships • Innovates and Embraces Change • Thinks and Acts Strategically • Drive to achieve impactful results • Manages ambiguity and complexity

Marketing and/or coorporate strategic communications; Hands-on technical expertise and knowledge of channel marketing is essential; Previous experience working in a front-line fundraising environment, in an advertising or marketing agency is desired.

Uruguay is a small country in Latin America, both in surface area and population. With 176,215 square kilometers of territory it has 3,323,906 inhabitants, with a demographic density of 17.8 inhabitants per square kilometer and an average age of 32.60 years, according to the latest data from the National Institute of Statistics.

The official language is Spanish which is spoken as a first language by 99% of the population and it is used throughout all the country. The highest concentration of its population occurs in Montevideo, its capital and biggest city, were 43% of Uruguayans live, which denotes its essentially urban characteristic. Montevideo was highlighted as the city with the best quality of life in Latin America, which includes aspects such as air quality, access to public services, safety, prosperity and press freedom.

As this is a national UN Volunteer assignment, the UN Volunteer will be responsible for arranging his/her own housing and other living essentials. National UN Volunteers are part of the malicious insurance plan.