Individual Consultant - Product Marketing Specialist for Fundraising Division – UNICEF Uruguay

Contract

This is a Consultancy contract. More about Consultancy contracts.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

1. Background:

UNICEF has been present in Uruguay since 1992. Since then, it has provided technical cooperation and financial assistance to the Government and to the society in different areas to promote the rights of children and adolescents and generate opportunities for all of them to achieve the full development of their abilities. UNICEF work is based on a cooperation program agreed with the government every five years. A new cooperation program between UNICEF and Uruguay's Government started in March 2021.

UNICEF provides technical assistance and advice for monitoring, supporting and promoting children's rights on the following areas within the country:

• Support policies to reduce levels of poverty affecting children with special focus on early child development.
• Prevention of non-communicable diseases on children under five.
• Improve graduation rates in upper secondary education.
• Guarantee the access of children with disabilities to inclusive education.
• Reduce the number of children and adolescents living in institutional care.
• Prevention of violence against girls and boys.
• Empower adolescents to participate in decision making processes.
• Improve alternatives to deprivation of liberty for adolescents in conflict with the law.
• Raise awareness about child rights among Uruguay's general public and the engagement of the private sector, civil society organizations (CSOs) and academic institutions in promoting, protecting and monitoring child rights.

Over the last years, Uruguay Country Office has experienced a sustained growth in fundraising. Therefore, it is necessary to continue diversifying our proposals for each donor and supporter with an audience-centric approach to continue achieving revenue growth goals as stated in the Country Office’s Private Sector Plan.

2. Main purpose of the consultancy:

In line with the priorities of UNICEF Uruguay's Country Office, we are seeking a Product Marketing Specialist who will support the fundraising department in the implementation of the acquisition and retention strategy for different audiences.

3. Scope of work and main responsibilities:

According to the needs of UNICEF Uruguay and its fundraising team, the main tasks and responsibilities of the individual consultant will be the following:

General:

• Support the operational and strategic needs of the digital fundraising department with a strong focus on results analysis to optimize ROI.
• Participate in weekly meetings with the team for result presentations and goal achievement monitoring.
• Collaborate with agencies and vendors, ensuring contractual relationships are followed up when necessary.

Strategy-related:

• Support the planning and execution of the acquisition strategy through product development with the aim of increasing revenue and maximizing ROI.
• Support on developing deliverable plans for growth that show how the products meet audience needs profitably and can continue to evolve to be a valuable part of UNICEF's portfolio.
• Promote a framework to identify, track, and realize value opportunities for supporters. Align the product vision with the organization's strategy and business objectives.
• Collaborate closely with the design, development, and marketing teams to ensure alignment with the strategy.
• Stay updated on trends and advancements in the field of marketing and fundraising, especially concerning technology and innovative approaches. Implement best practices and recommendations that drive innovation and efficiency in all marketing initiatives of UNICEF Uruguay.

Methodology & Insights:

• Collaborate in developing new product offers drive by supporter insight that deepen engagement and giving among Individual Giving's target audiences.
• Deepen understanding of existing audiences to identify insights that enable the development of audience-oriented products, as well as identify new potential audiences.
• Develop, manage, and maintain a product roadmap that includes features, enhancements, and releases that align with the organization's goals.
• Support on the ideation, planning, execution, and monitoring of the fundraising product development strategy.
• Analyze product structures, regulatory developments and competitor fund launches to help identify scale opportunities.

Research & Reporting:

• Collaborate in defining metrics to measure the effectiveness and success of product releases.
• Recommend and document requirements for product capabilities, supported by market research and regular interaction with donors and supporters.
• Monitor and evaluate the activities according to the workplan to ensure maximum impact on acquisition and retention.

4. Expected Deliverables:

Product delivery and/or reports on the progress and performance of the activities defined in the workplan agreed with UNICEF in the service contract.

5. Consultant superior:

The consultant will be supervised by the Fundraising Officer of UNICEF Uruguay.

6. General conditions of Long-Term Agreement and contracts:

7. Duration: A Long-Term Agreement (LTA) will be signed with the Individual Consultant for a period of 24 months with the possibility of extension for an additional 12 months.

8. In the context of the LTA, the first consultancy contract issued will be initially for 12 months.
9. Estimated start date of the agreement and first consultancy contract: December 15th, 2023.
10. The contractual relationship will be carried out through a service contract with a “Unipersonal” or “Monotributo” company type, or the one applicable in the territory of the selected consultant, based on the conditions established in the Long-Term Agreement.

11. This consultancy could require in-person participation of the individual consultant at UNICEF Uruguay office for meetings or other purposes, without this implying an employment relationship.

12. Conditions of payment:

13. Payments will be made monthly based on the hours effectively worked and in accordance with the workplan and deliverables agreed in the individual consultancy contract.

14. For the first 12 months of consultancy, a dedication of 35/40 hours a week could be required (with the possibility of varying +/- 30% depending on UNICEF's needs in accordance with the work plan).

15. As part of the application, a financial proposal must be submitted establishing the hourly rate for the services defined in this TOR. The quoted hourly rate will remain unchanged during the period of validity of the Long-Term Agreement, except for annual adjustments that could be required due to prevailing inflation rates (local CPI index or similar will be used for such purpose).

16. Required qualifications, expertise and competencies:

Candidates must be professionals with over 3 years of experience in conceiving, designing, and executing all essential phases for product development in various formats, aligned with the omnichannel strategy and audience-centric approach that our organization is implementing.

The Product Marketing Specialist should be an analytical, creative, innovative, and results-oriented person.

1. Required qualifications:
   1. Education: Graduated or advanced students in the following fields: Marketing, Industrial Design, Social Sciences, Business Administration, and related fields. Specialized studies in topics related to product development, product management, UX/UI, Research, and Customer experience are an asset.
   2. Work experience: At least 3 years of experience in similar positions: product owner, product management or related positions.
   3. Required Technical Knowledge:
   • In-depth knowledge of product management, market analysis, and product development processes.
   • Agile methods
   • Advanced Excel skills
   4. Additional knowledge in some of these areas will be valued (but are not a requirement):
   • Design Thinking
   • Knowledge in design tools for prototyping such as Figma or similar will be appreciated
   • Upselling, cross-selling, and customer value maximization strategies.
   • Knowledge in creating customer journeys and buyer personas.
   • Knowledge in creating and analyzing conversion funnels to loyalty as a cyclical focus.
   5. Language requirements: Fluency in Spanish and English, both written and spoken.

2. Required competencies:

3. A strategic thinker, with an ability to formulate comprehensive product strategies.

4. Focused on understanding and delighting the customer and their end users.
5. Analytical skills with a problem-solving orientation and proactivity.
6. Orienting work based on data, with a clear understanding of analytics, metrics, and statistics.
7. Attention to detail with a focus on finding spaces for optimizations.
8. Being methodical and meticulous.
9. Organizational and planning skills.
10. Good communication skills, especially in translating technical language into simple language for the entire team to understand.

11. Willingness to learn.

12. Advertisement and application details:

Interested candidates must submit their applications through UNICEF’s jobs platform at the following link: https://jobs.unicef.org/cw/en-us/job/567613/individual-consultant-product-marketing-specialist-for-fundraising-division-unicef-uruguay attaching the following information:

1. Cover/motivation letter in the section “Please upload your cover letter”.
2. Curriculum Vitae in the section “Please upload your C.V. / Resume”.
3. Degrees and relevant certificates in the section “Please upload a copy of your highest level of education certificate”.

4. Financial proposal in the section “Please upload financial proposals here”. This document must be submitted in Uruguayan Pesos including VAT (if applicable). In case of international candidates, the proposal must be submitted in US Dollars (including VAT).

5. Selection criteria:

6. Candidates’ screening and selection will be made based on the following aspects:

   1. Professional qualifications: 15% 1
   2. Technical assessment: 15%
   3. Interview with UNICEF Uruguay: 40%
   4. Financial proposal: 30%

1 Only candidates who achieve a minimum of 70% of the score assigned to section a) “Professional Qualifications” will advance to the next stage of the selection process.

2. Candidates who complete their profile in the system and do not comply with the conditions mentioned in point VIII and/or fail to attach any document requested in point IX, will be automatically disqualified.
3. If no suitable candidate is found, UNICEF reserves the right to advertise this consultancy again for an equal period for new candidates.
4. Please note that only those candidates who are shortlisted will be contacted.

Candidates must demonstrate:

- UNICEF’s core values such as Care, Respect, Integrity, Trust, Accountability and Sustainability.

- Core competencies such as:

1. Builds and maintains partnerships.
2. Demonstrates self-awareness and ethical awareness.
3. Drive to achieve results for impact.
4. Innovates and embraces change.
5. Manages ambiguity and complexity.
6. Thinks and acts strategically.
7. Works collaboratively with others.

For more information about UNICEF core values and its competency Framework, please visit our dedicated website here.

The results of this consultancy will be the property of UNICEF and will be used by UNICEF in any way it deems appropriate.

The Consultant must respect the impartiality and independence of UNICEF and the United Nations and in connection with the Contract must neither seek nor accept instructions from anyone other than UNICEF. During the term of the Contract the Consultant must refrain from any conduct that would adversely reflect on UNICEF or the United Nations and must not engage in any activity that is incompatible with the policies, procedures, standards, guidance, and other administrative issuances of UNICEF (together, the “UNICEF Regulatory Framework”). The Consultant must exercise the utmost discretion in all matters relating to the Contract.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone*, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.*

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Individuals engaged under a consultancy will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants. Consultants are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

Selected consultant who currently works as a government official will not be offered a consultancy contract without the prior written clearance of the Government. Exceptional cases can be reviewed on a case-by-case basis in consultation with DHR and the Ethics Office

The selected consultant is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected consultant is subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. The vaccine mandate, does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.

All consultants must complete the following online courses prior to signing their contract with UNICEF Uruguay.

1. Security Awareness Training BSAFE
2. Ethics and Integrity at UNICEF
3. Prevention of Sexual Harassment and Abuse of Authority (PSHAA)
4. Prevention of Sexual Exploitation and Abuse (PSEA)
5. Fraud Awareness Training
6. General Information Security Awareness Course