The United Nations World Food Programme (WFP) is the 2020 Nobel Peace Prize Laureate. WFP is the world’s largest humanitarian organization, saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity for people recovering from conflict, disasters and the impact of climate change. Around 20,000 people work for the organization, most of them in remote areas, directly serving the hungry poor. To reach a world with zero hunger, WFP is investing in and growing private sector fundraising and partnerships. Serving as a broker between WFP and the private sector, WFP’s Private Partnerships and Fundraising Division (PPF) strives to mobilize funding, technical assistance, innovative solutions and visibility and awareness to help WFP fulfil its mission, while offering companies and the wider public the opportunity to contribute to a world with zero hunger.

ShareTheMeal is WFP’s fundraising and awareness-raising app. Free to download, the award-winning app is a pioneering way for people to join our efforts in creating a world with zero hunger. ShareTheMeal was launched in 2015 as the first pilot of WFP’s Innovation Accelerator, which among other things supports start-ups and innovators in developing their ideas for zero hunger.

ShareTheMeal currently has more than 4.5 million users worldwide, who have shared more than 100 million meals (US$ 50 million). WFP is pursuing an ambitious growth strategy for individual giving, and ShareTheMeal is a key driver for this strategy going forward. The team, located in Berlin, is focused on further developing the app to include new and innovative features, and on increasing the engagement of existing users and growing the user base through marketing and communication initiatives.

ACCOUNTABILITIES/RESPONSIBILITIES:

The Marketing Copywriter, reporting to the Content Lead for the ShareTheMeal initiative, is expected to:

Produce and write content for ShareTheMeal channels (incl. organic social, paid social, influencer marketing, content marketing emails and push notifications); content has to follow the brand and communications guidelines, while remaining creative, engaging, and adapted to the channel, context, and audience;
Continue to develop organic social media strategy & explore possible new channels (e.g. TikTok);
Create monthly reports and use data and research to continually optimize the impact of our content;
Assist the Marketing and Partnerships teams with editing press releases, articles, and other external and internal communications;
Support the content team on the ongoing development of the content strategy and content standards for ShareTheMeal;
Support other workstreams as needed.

DELIVERABLES AT THE END OF THE CONTRACT:

Created effective content for ShareTheMeal, improving engagement and conversion through ongoing optimization
Contributed to content strategy and content standards

QUALIFICATIONS AND EXPERIENCE REQUIRED

Education

Bachelor’s degree, Master’s degree is preferred

Work history

At least 1 year of relevant experience, preferably in digital content production, copywriting, communications, journalism or similar

Technical expertise

Strong writing English skills and attention to detail
- Excellent project management skills, with an ability to plan ahead, prioritize and work to tight deadlines?
- Social media management
- Experience with developing paid ads is a plus
Soft skills
Highly organized with exceptional planning skills to deliver on commitments
- Outstanding analytical, negotiation and advocacy skills
- Ability to think creatively and strategically
- Excellent communicator with ability to work collaboratively with colleagues across different cultures, disciplines and time zones
- Willingness to be adaptable and ‘roll your sleeves up’ to get the work done across a small team with big ambitions
- People-oriented, uses tact and courtesy to give and receive information with a variety of individuals
- Motivated team spirit and contributed to a gender-balanced, inclusive and sound working environment
- Highly adaptable to change and comfortable dealing with ambiguity, stress and competing demands with grace and humor
Language(s)
Excellent command of spoken and written English
- Intermediate knowledge of another official UN language would be a plus (Arabic, Chinese, French, Russian, Spanish).

Terms and Conditions

Consultancy assignment renewable upon funding. WFP offers a competitive compensation package which will be determined by role’s responsibilities and deliverables (please note that as per UN WFP policy the offer is not assessed on personal qualifications and expectations). Visit the website for detailed information on working with WFP: http://www.wfp.org - Click on: “Our work” and “Countries” to learn more about our operations.

Qualified female applicants and qualified applicants from developing countries are especially encouraged to apply.

WFP has zero tolerance for discrimination and does not discriminate on the basis of HIV/AIDS status.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.

We greatly appreciate your interest in WFP and joining our mission to achieve Zero Hunger by 2030

Saving Lives, Changing Lives!

Apply now

Added 2 years ago - Updated 2 years ago - Source: wfp.org