Manager-AI, Analytics, and Digital

Overview

Lead AI integration and drive data-informed strategies for communication effectiveness.

You have:

• An advanced degree (Master’s or PhD) in data science, information technology, communications, or other related fields, with 12 years of experience.
• Demonstrated ability to interpret data to drive decision-making in content creation.
• Proficiency with analytics tools (e.g. web analytics, social media insights, SEO metrics) and experience establishing measurement frameworks.
• Proven experience integrating emerging technologies into content workflows, with familiarity with AI tools for content creation.
• Experience managing creative teams and projects—from concept through execution.
• Excellent organizational skills to manage multiple projects and deadlines.
• Outstanding communication and writing skills, able to translate complex information into clear narratives.
• Experience working in multicultural or international environments, with familiarity with translation/localization processes.
• A proactive approach to exploring new content formats and platforms, staying current with industry trends.

Manager-AI, Analytics, and Digital

Job #: req37070 Organization: World Bank Sector: External Affairs & Corporate Relations Grade: GH Term Duration: 4 years 0 months Recruitment Type: International Recruitment Location: Washington, DC, United States; New York, United States Required Language(s): English Preferred Language(s): Closing Date: 6/23/2026 (MM/DD/YYYY) at 11:59pm UTC Description

"The location of this position can be either Washington, DC or New York depending on business needs"

The World Bank Group is a unique global partnership of five institutions driven by a bold vision to create a world free of poverty on a livable planet. As one of the largest sources of funding and knowledge for developing countries, we help solve the world’s greatest development challenges. When you join the World Bank Group, you become part of a dynamic, diverse organization with 189 member countries and more than 120 offices worldwide. We work with public and private sector partners, invest in groundbreaking projects, and use data, research, and technology to bring tangible and transformative change around the globe. For more information, visit www.worldbank.org.

CER (Communications and external relations)

The mission of Communications and external relations (CER) is to help deliver financial and political support for the World Bank Group, strengthen the Bank Group’s role as a global thought leader in development by enhancing and safeguarding its reputation, and supporting operational teams to achieve country outcomes. CER manages corporate communications and global engagement with key stakeholders, including media, civil society, foundations, private sector, donor countries, and international organizations, as well as employee engagement. CER also manages strategic communications for the World Bank’s Regions and Global Practices and leads the management of reputation risk.

CER Communication & Content (CERCM)

Communications and Marketing at the World Bank Group is a unified, strategic organization representing all areas of the institution. Its mission is to deliver world-class communications and marketing leadership—driving clarity, creativity, innovation, and impact across every audience and channel. Through compelling storytelling, global brand stewardship, and data-driven engagement, the team advances the Bank Group’s vision of creating a world free of poverty on a livable planet. Together, we shape the institution’s voice, strengthen trust and reputation, and connect the World Bank Group’s work to people and partners around the world. This Manager for AI, Analytics and Digital, leads a multidisciplinary team to drive AI integration, data-informed content strategy, and creative output. The Manager oversees AI, Creative Services, Measurement/Data and Analytics, and research-related communications, ensuring that content production is guided by insights. The ideal candidate blends AI expertise and creative vision with analytical rigor to maximize the impact of One World Bank Group communications.

Key Responsibilities:

•AI, Measurement, Data, and Analytics: At the core of this role is AI effectiveness and implementation. This person will oversee the integration of AI into the ECR ecosystem. This includes media monitoring, measurement and analytics, and content performance across channels (web, social media, publications) and more. Champion the responsible use of AI to automate routine tasks and enhance analysis, leveraging AI across workflows to boost efficiency and innovation within ECR. Establish KPIs and a framework for evaluating communication effectiveness and use these insights to recommend improvements. Present regular reports on content engagement and to reach senior leadership.

•Content Strategy & Insights: Develop and implement a content strategy informed by data analytics and audience research. Leverage content performance data and trends (including AI-driven insights) to guide editorial calendars and creative priorities. Use storytelling through data to enhance engagement and refine content approaches.

•Creative Services Oversight: Lead the creative services team (designers, writers, multimedia producers) to produce high-quality visual and written content aligned with strategic goals. Integrate new technologies and tools—including AI driven content tools—to improve content creation and audience engagement, ensuring all creative output meets brand standards and effectively communicates key messages.

•Translation Services: Modernize translation platforms across the WBG (including AI assisted translation tools) to improve efficiency and consistency in multilingual content delivery while upholding rigorous quality control.

•Research Communications: Collaborate with research teams to distill technical reports and data-heavy findings into accessible content for external audiences. Develop communications strategies for effectively deploying major research publications, including summaries, infographics, and media briefs that highlight key insights.

•Cross-Team Collaboration: Work closely with other ECRCM communications managers to align content themes and ensure that data/insights inform broader campaigns. Champion innovative content formats (interactive media, data visualizations) to increase audience engagement. Foster a culture of innovation and continuous improvement, ensuring the World Bank Group’s content strategy remains forward-thinking yet risk-aware.

Selection Criteria

•An advanced degree (Master’s or PhD) in data science, information technology, communications, or other related fields, with 12 years of experience of substantial professional experience in positions of increasing complexity and responsibility or equivalent combination of education and experience. A direct background in data science and AI is preferred.

•Demonstrated ability to interpret data to drive decision-making in content creation. Proficiency with analytics tools (e.g. web analytics, social media insights, SEO metrics) and experience establishing measurement frameworks. Comfort with data visualization and using insights to tell a story is essential.

•Proven experience integrating emerging technologies into content workflows. Familiarity with AI tools for content creation or analysis is essential. Knowledge of generative AI trends in digital content and an ability to lead and advise on AI-driven initiatives would be a strong plus.

•Experience managing creative teams and projects–from concept through execution. Strong eye for quality content (writing and design) and the ability to guide creatives to align with strategic messaging.

•Excellent organizational skills with the ability to manage multiple projects and deadlines. Adept at coordinating across different functional teams to deliver integrated content products.

•Outstanding communication and writing skills. Able to translate complex information (e.g., data or research) into clear, compelling narratives for diverse audiences. Capable of articulating insights and recommendations to both technical and non-technical stakeholders.

•Experience working in multicultural or international environments. Familiarity with translation/localization processes and sensitivity to how content may need to be adapted for different cultural contexts.

•A proactive approach to exploring new content formats and platforms. Stays current with industry trends in content marketing, digital media, and analytics to continually innovate the organization’s content strategy. An openness to AI as an evolving tool in communications—combined with sound judgment about its limitations and ethical use— is essential.

WBG Managerial Competencies

WBG Culture Attributes:

1. Sense of urgency: Anticipate and quickly respond to the needs of internal and external stakeholders. 2. Thoughtful risk-taking: Challenge the status quo and push boundaries to achieve greater impact. 3. Empowerment and accountability: Empower yourself and others to act and hold each other accountable for results.

World Bank Group Core Competencies

The World Bank Group offers comprehensive benefits, including a retirement plan; medical, life and disability insurance; and paid leave, including parental leave, as well as reasonable accommodations for individuals with disabilities.

We are proud to be an equal opportunity and inclusive employer with a dedicated and committed workforce, and do not discriminate based on gender, gender identity, religion, race, ethnicity, sexual orientation, or disability.

Learn more about working at the World Bank and IFC including our values and inspiring stories.

Apply now

Potential interview questions

Added 8 days ago - Updated 1 hour ago - Source: worldbank.org