Internship (26 weeks, Remote, Fulltime, ) Brand Management internship, Communication Unit, Division of Private Fundraising and Partnerships (PFP)

Contract

This is a Internship contract. It usually requires 0 years of experience, depending on education. More about Internship contracts.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope

UNICEF delivers change by combining high-quality programmes at scale, harnessing innovation and collecting evidence, in partnership with Governments, other United Nations partners, civil society, the private sector, communities and children. It uses these to leverage wider change nationally and globally through advocacy, communications and campaigning. UNICEF also builds public support around the world to volunteer, advocate and mobilize resources for the cause of children, and works with partners to achieve an even greater impact.

How can you make a difference?

UNICEF's Private Fundraising and Partnerships (PFP) Division is the driving force behind all private sector engagement activities by National Committees and country offices to raise income and increase influence across the entire sector which includes business, governments, and individuals. The PFP Marketing and PR for Fundraising section provides UNICEF national offices with guidance and technical support for their public outreach efforts, including individual donations, corporate engagement, and brand and communications.

The assignment is about supporting the Brand manager develop, update and maintain strategic guidelines and tools to enhance brand building strategies. The internship will be an opportunity for a high-performing student to learn more about UNICEF’s fundraising among private sector and specifically strategies and techniques on how to build and sustain a brand identity in the context of a non-profit sector.

Main tasks

Under the guidance of the Brand expert, the selected individual will manage all aspects of the completion of the following projects, from objective settings to deployment among the network:

1. Brand identity guidelines and tools - support country teams to champion UNICEF’s brand identity

- Maintain and update existing presentations and documents with latest available data and by doing secondary research. Organize a webinar to deploy the brand tools within the UNICEF network.

- Develop onboarding programme related to UNICEF’s brand identity and its related documents.

- Maintain and update various presentations with latest brand perception data (UNICEF source) to support country teams understanding UNICEF’s brand performance.

- Create presentations once a month related to brand marketing case studies identified on WARC (World Advertising Research Center) and share it internally with relevant teams.

2. Content curation - ensuring the best creative assets and insights are available for country teams to leverage across their digital channels:

- Develop strategic recommendations for digital channels that support the alignment of the organization’s brand globally.

- Identify UNICEF social media posts from global accounts to be added to the SoMe brand building package for country teams around the world and update accordingly the SoMe package.

- Identify UNICEF creative assets in the UNICEF assets management system that supports the brand strategy.

3. Non-profit organizations benchmark - understanding the landscape in which UNICEF operates its fundraising among the general public and high value audiences:

- Identify brand & campaign videos from comparable organizations (by monitoring social media accounts) regularly and compile information into existing tracking file. Report findings monthly to the Marketing team.

- Maintain and update benchmark documents (related to key brand attributes) by finding relevant information on websites.

Modality****: Paid, Fulltime

Tentative start date****: January 2023

Duration****: 26 weeks

Workplace****: Home-based within CET time zone + or - 2 hours.

Reporting to: Brand Manager

To qualify as an advocate for every child you will have…

- Be enrolled in graduate, or Ph.D. degree programme in Business Administration or Marketing, or be a recent graduate within the past two years.

- Excellent communication skills (written and verbal) in English is required

- Applicants must be at least 18 years old

- Have the ability to follow a brief and deliver on time

- Be ready and willing to take direction well and work in a dynamic, collaborative, multi-cultural environment

- Have a general understanding of and interest in world affairs, current events and humanitarian issues

- Have your own laptop

- Excellent academic performance as demonstrated by recent university or institution records

- No immediate relatives (e.g., father, mother, brother, sister) working in any UNICEF office; and have no other relatives in the line of authority that the intern will report to

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust, Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter:https://uni.cf/UNICEFValues

UNICEF competencies required for this post are... (1) Builds and maintains partnerships(2) Demonstrates self-awareness and ethical awareness(3)Drive to achieve results for impact(4)Innovates and embraces change(5) Manages ambiguity and complexity(6)Thinks and acts strategically(7)Works collaboratively with others.

During the recruitment process, we test candidates following the competency framework. Familiarize yourself with our competency framework and its different levels: competency framework here.

Remarks:

UNICEF’s active commitment towards diversity and inclusion is critical to deliver the best results for children. For this position, eligible and suitable are encouraged to apply.

UNICEF appointments are subject to medical clearance. Issuance of a visa by the host country of the duty station, which will be facilitated by UNICEF, is required for IP positions. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Government employees that are considered for employment with UNICEF are normally required to resign from their government before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.