Internship (26 weeks, Full-time): Brand and Marketing team, Communication and Marketing, Division of Private Fundraising and Partnerships (PFP)

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UNICEF - United Nations Children's Fund

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Application deadline 2 years ago: Thursday 24 Mar 2022 at 22:55 UTC

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Contract

This is a Internship contract. It usually requires 0 years of experience, depending on education. More about Internship contracts.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope

For more than 75 years, UNICEF has been working on the ground in 190 countries and territories to promote children's survival, protection and development. UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.

UNICEF delivers change by combining high-quality programmes at scale, harnessing innovation and collecting evidence, in partnership with Governments, other United Nations partners, civil society, the private sector, communities and children. It uses these to leverage wider change nationally and globally through advocacy, communications and campaigning. UNICEF also builds public support around the world to volunteer, advocate and mobilize resources for the cause of children, and works with partners to achieve an even greater impact.

How can you make a difference?

The assignment is about supporting UNICEF country teams in key markets in tracking brand performance and giving them relevant information to enhance brand-building strategies. The internship will be an opportunity for a high-performing student to learn more about UNICEF’s work and specifically strategies and techniques on how to build and sustain a brand identity.

Main tasks

Under the guidance of the Brand and Marketing experts, the selected individual will manage all aspects of the completion of the following projects:

Non-profit organizations benchmark

  • Identify brand & campaign videos and compile information into existing tracking file
  • Maintain and update benchmark documents (related to key brand attributes) by finding relevant information on websites
  • Identify interesting social media posts about brand building and compile information into existing tracking file

Content curation

  • Identify brand building imagery available on UNICEF imagery assets database and curate folders such as UNICEF staff and ‘UNICEF in action’ folders
  • Identify UNICEF social media posts to be added to the SoMe brand building package for country teams, using TalkWalker tool

Marketing tools

  • Maintain and update existing presentations and documents with latest data (e.g. Brand performance country one-pagers, key achievements)
  • Maintain and update onboarding documents related to UNICEF’s brand identity

Knowledge Management

  • Maintain and update the Brand & Marketing pages of the UNICEF intranet

Brand Health Check Audits

  • Perform Brand “spot checks” on National Committees and PSFR Country Offices to help determine the level of core brand asset implementation
  • Create case studies and presentations based on the findings of the Brand Health checks and work together with the Geneva and NY offices to communicate the findings to offices

Deliverables:

  • Brand videos tracking file, benchmark document and presentations maintained and updated
  • Social media tracking file maintained and updated
  • Brand health checks case studies created
  • Brand & Marketing intranet pages maintained and updated

Modality: Paid, Full-time

Tentative start date: May 2022

Duration: 26 weeks

Location: Home-based within CET time zone + or - 2 hours, with the option to work from Geneva office in 2022 if regulations allow (subject to COVID restrictions). (Travel cost to Geneva, Switzerland can be reimbursed up to a max of USD 1,000)

Supervisor: Brand & Marketing Specialist, Communication and Marketing, PFP

To qualify as an advocate for every child you will have…

  • Be enrolled in an undergraduate, graduate or Ph.D. degree programme or have graduated within the past two years in a relevant background in business administration and marketing.
  • Applicants must be at least 18 years old.
  • Excellent communication skills (written and verbal) in English are required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) is an asset.
  • Have excellent academic performance as demonstrated by recent university or institution records.
  • Have no immediate relatives (e.g. father, mother, brother, sister) working in any UNICEF office; and
  • Have no other relatives in the line of authority to which the intern will report to.
  • Additional consideration will be given for any past experience.

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA).

To view our competency framework, please visit here.

Remarks:

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Added 2 years ago - Updated 2 years ago - Source: unicef.org