International Consultancy On Social Listening
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UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child,
Turkey hosts more than 3,7 million Syrian refugees in Turkey, including 1,7 million children, as well as 320,000 refugees and asylum seekers of other nationalities, of whom at least 140,000 are children[1]. COVID-19 pandemic affected millions of people and migrants and refugees are among the most vulnerable populations who have been affected severely.
COVID-19 vaccines are the most effective means to protect populations from COVID-19, together with key behavioral actions by families, communities, and individuals. Ministry of Health in Turkey implemented COVID-19 vaccines since early 2021 to control the spread of the SARS CoV2 infection and decrease morbidity and mortality caused by the virus.[2] Doses of vaccines and a 3rd dose of booster dose vaccines are available and free for the citizens of Turkey and also registered refugees and migrants. The data on the uptake of the new COVID-19 vaccines is transparently announced for the national population, indicating that has been high 85.39% of the adult population is vaccinated. (52.999.855 2nd dose)[3]. However, data on the refugee population’s vaccination is not available, and anecdotal evidence on many people, including refugee communities, are hesitant to accept vaccinations.[4] In addition to the lack of information on the vaccination numbers of refugee population, there is very little information about the knowledge, attitudes, practices, including hesitations or needs of refugee groups regarding COVID-19 vaccines.
Especially from a social behaviour change and community engagement perspective in managing expectations and uncertainty, communicating complexity about the vaccines, including differing types, dosages, safety profiles, as well as managing and mitigating the misinformation and rumours are crucial for ensuring vaccine uptake among the population. Furthermore, with a staged rollout of vaccines, it is critical that communities and individuals continue to maintain compliance with protective behaviors and non-pharmaceutical interventions (NPIs), which will be critical in preventing infection and breaking chains of transmission.
According to the 2017 report of Turkey Disaster and Emergency Management Presidency AFAD, regardless of where they lived during the survey, the general total suggests that most of the Syrian refugee and migrants used the internet (75.80 percent) and mobile phones (21.10 percent) as the means of communication.[5] According to the anecdotal data coming from different organizations and CSOs in the field, these groups also highly use social media and online messaging platforms a lot for communicating and disseminating critical information.
Hence, it is needed to understand what refugee and migrant population is discussing around COVID-19 vaccines and track the vaccine demand among refugee population as well as the potential clues for rising vaccine hesitancy and refusal. The proposed consultant will:
Establish a coordinated country-level real-time social listening and understanding of online COVID-19 vaccine conversations of refugees and migrants to inform the development and implementation of social behaviour change and communication strategies of UNICEF Turkey for increasing vaccine uptake.
[1] According to official statistics of the Directorate General for Migration Management (DGMM) and 3RP chapter for Turkey.
[2] https://reliefweb.int/sites/reliefweb.int/files/resources/3.%20Vaccination%20Survey%20Results-revised.pdf
[3] https://covid19asi.saglik.gov.tr/ dated 11th April 2022
[4] https://reliefweb.int/sites/reliefweb.int/files/resources/3.%20Vaccination%20Survey%20Results-revised.pdf
[5] Field Survey on Demographic View, Living Conditions and Future Expectation of Syrians in Turkey https://www.afad.gov.tr/suriye-raporlari
How can you make a difference?
The SBC consultant will be deployed as part of a UNICEF Turkey SBC Team. In close collaboration with various sections, especially Health and Communications, in Turkey Country Office consultant will track and consolidate, social media monitoring, rumor tracking and management, online listening, development of periodical reports with insights emerging from social listening and support with content production and dissemination linked to COVID-19 prevention and vaccination especially for the refugee and migrant population. This is critical in ensuring a continuous, coordinated, cohesive, and strategic response to outbreak and vaccination deployment.
- Conduct a r****eview/assessment of social media platforms and conversations around the C-19 vaccination specific for refugees and migrants. The review (mapping) will identify:
- How the conversations are being organized and run; what are the most popular pages/platforms and what is their reach, level of engagement etc.
- Who are the most popular pages/conversations facilitated by (who are the facilitators; influencers); what tools, materials and resources they use; what are the volume, tone, sentiments, emotions and communication style; what engagement approaches they use; how they manage conversations etc. If possible, visualization tools will be used to show the connection and level of influence of various opinion leaders and facilitators (networks mapping).
- What is the profile of visitors (digital personas) of these sites, pages and platforms, of people engaged in conversations. The profiling will reflect the age, gender, location, media preferences and behavior, level and ways of engagement etc. The profiling will be conducted around three key groups: supportes; neutral groups; deniers / resistant groups, both sharers and seekers of information.
- Key topics and narratives around COVID-19 vaccines, COVID-19 related information tone, volume and velocity of specific content, engagement, etc. for different topics.
- Myths, misconceptions and false information, and describe the key populations exposed to or engaged in these.
- Based on the evidence collected, the social media analyst/infodemic manager will identify and suggest the tools and platforms best suited for social media listening.
- Set-up the social listening mechanism/system. The social media analyst/infodemic manager will define and periodically update the search terms for social listening, set up the dashboards, analyze data and generate periodical reports which will reflect key conversations, topics of interests, concerns, fears, sentiments, rumours and misinformation.
- Set-up/run a rumours management mechanism. The social media analyst/infodemic manager will set up and maintain a rumours log, which will track rumours and misinformation. This will be used to track their spread/reach, assess (potential) impact and formulate a misinformation management strategy and mitigation measures for each identified rumour/misinformation.
- Prepare monthly social listening reports. Reports will include the evidence generated from the social listening mechanism and rumours management mechanism .The reports will also reflect on who is leading the conversations, where these are happening, what is their reach and engagement etc. The reports will contain evidence-informed and actionable recommendations for offline and online response and engagement, including aspects related to audience segmentation/targeting, and will be shared with relevant stakeholder to support decision making.
- Assist in the development of social media campaigns/infodemic management. The social media analyst/infodemic manager will use the generated evidence to support development of communication tools and messages (social media packs).
- Support assessment of results of social media/digital engagement activities. The social media analyst/infodemic manager will support development of a monitoring and evaluation framework and approaches and tools to measure progress and results. Strategies to monitor campaigns implementation and adjust the response will be included in the M&E framework.
- Support message testing with refugees and migrants focus.
Tasks, Deliverables and Timeframe
TASKS
DELIVERABLE
LANG.
TENTATIVE* PERIOD/DEADLINE
1
Conduct a review/assessment of social media platforms and conversations around the topics of interest specific for refugees and migrants.
Conducted the social media mapping
English-Arabic
May 2022
9 May 2022-13 May 2022
5 days
2
Identify and suggest the tools and platforms best suited for social media listening
Suggested tools listed
English
16-18 May 2022
2 days
3
Set-up the social listening mechanism/system
Mechanism is set. Platform prepared for the regular monitoring with keywords
Social listening report Template prepared.
English- Arabic
18 May- 29 May ( for setting up the paltform and mechanisms)
10 days
4
Set-up/run a rumours management mechanism.
Mechanism prepared for the regular monitoring.
5
Prepare monthly social listening reports.
8 Monthly COVID-19 RCCE and vaccination demand thematic social listening reports
4 presentations at stakeholder meetings
English
May-December 2022 (Monthly 2 days for preparing the reports- at the end of each month)
14 days
6
Assist in the development of social media campaigns/infodemic management
2 campaigns prepared and messages tested during May and October
English- Arabic
May 2022 and October 2022- social media campaign dates, support will received 5 days for each of the campaign
10 days
7
Support assessment of results of social media/digital engagement activities
8
Support message testing
TOTAL
41 days
*Delivery dates are tentative. Detailed time plan is required together with the technical proposal.
* The report should be min 3 pages long in academic font size and the structure should include:
- Background information
- Methodology of the analysis
- Key findings
- Conclusions, including actionable recommendations
- Annexures, visual infographics
Performance indicators for evaluation of results:
The performance of work will be evaluated based on the following indicators:
- Completion of tasks specified in scope of work
- Flexibility. Compliance with the established deadlines for submission of deliverables.
- Quality of deliverables.
- Demonstration of high standards of work.
Duty Station: Home Based
Duration: May 2022- December 2022- Assignment will require 41 Workdays from 9th of May to 29th of December and payments will be effected upon the delivery of outputs. In case of any unexpected delay in the estimated time frame (approval process, force majeure etc.) the duration of the assignment might be extended subject to the same conditions and mutual will of the parties.
Estimated Cost: Consultant shall present a detailed financial proposal that elaborates on daily costs on the basis of the below mentioned programme and deliverables, including a total sum demanded. Travel and accommodation costs arising from planned visits and other costs related to administrative tools, communications, etc. shall be covered by the consultant.
Payment schedule: The Contract will be issued in Dollars (USD) Bidders are required to specify their daily rates, the number of anticipated working days for each deliverable in the financial proposal and provide the breakdown of the lump sum amount for each deliverable as well as incidentals of each deliverable in USD.
Reservations: UNICEF reserves the right to terminate the contract without a prior notice and/or withhold all or a portion of payment if performance is unsatisfactory, if the rules and the regulations regarding confidentiality, ethics and procedures of UNICEF and the project partners are not followed, if work/outputs are incomplete, not delivered or for failure to meet deadlines.
Applications
Interested candidates should submit:
- Cover letter
- CV or P-11
- Financial quote as a lump sum, inclusive of professional fees, travel/administrative/subsistence costs, if applicable
- Names of three referees
- A sample social listening report prepared by the consultant
Incomplete submissions will not be considered.
Technical and financial proposals should be submitted in separate folders. After the technical evaluation, the financial proposals of qualified candidates will be evaluated. The technical evaluation will be completed based on the attached evaluation criteria form.
Criteria for technical evaluation
Max points
Having the desired qualifications as requested in the TOR (education background, language and skills)
Max points: 15
Having the desired work experience as requested in the TOR
Max points: 35
Quality and relevance of the proposal submitted
Max points: 20
Maximum total points
Max points: 70
The financial proposals will be opened only for the candidates that reach or exceed fifty (50) points out of maximum seventy (70) points. Thirty (30) points will be awarded to the candidate that presented the lowest fee for the services requested. The remaining financial offers will receive proportional points ([lowest bid/bid] x 30 points).
To qualify as an advocate for every child you will have…
- Advanced university degree or equivalent experience in Statistics, Data Science and/or Knowledge management, Communications, Digital Marketing. Training in one of these several Social Media and/or Data Science technical competencies: Social media management, Digital monitoring, Business Analytics
- A first University Degree in a relevant field combined with 2 additional years of professional experience may be accepted in lieu of an Advanced University Degree.
- At least 5 years of proven experience in social media monitoring and analysis and/or digital listening
- Proven expertise in developing and applying comprehensive M&E framework to measure social media campaigns results, including by measuring change in attitudes, discourse, intention to act and behavior.
- Expertise in understanding and working with social media platforms.
- Excellent writing and analytical skills. Experience in developing analyses and executive summaries based on multiple types of social data with recommendations for programme and policy action.
- Ability to “think out of the box” and to make innovative proposals.
- Experience in the design and implementation of interventions on rumor management/misinformation, Public Health or Behavioural Science-informed interventions
- Cultural agility and/or knowledge of the socio-economic and cultural aspects of the region
- Language Proficiency: Fluency in English (verbal and written) and Arabic
For every Child, you demonstrate…
UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA).
To view our competency framework, please visit here.
UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.
Remarks:
Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service.
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.
Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.
Added 2 years ago
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Updated 2 years ago
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Source:
unicef.org
