Individual Contractor (Part-time, 7 months), Communication and Advocacy Specialist support to the Global Coalition for Youth Mental Well-being with a focus on business, Private Fundraising a

Consultant Communications & PR

Overview

Provide strategic and operational communications support for youth mental well-being.

You have:

• Advanced university degree in communications, marketing, international affairs, public policy, journalism, or relevant technical field required.
• Minimum of five years progressive experience in communications and/or advocacy required.
• Experience in the area of mental health would be an asset.
• Experience with business-related initiatives is an advantage.
• Fluency in English is required; knowledge of another official UN language is an asset.
• Proven record of producing articles, blogs, and communications products required.

Contract

This is a Consultancy contract. More about Consultancy contracts.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope

Mental health and well-being are fundamental components of a child’s healthy development and future prospects and one of UNICEF’s global priorities. We work around the world to promote positive mental health, address mental health concerns, and combat stigma to best support child and adolescent development. In the years ahead, mental health outcomes need to accelerate to meet the needs we face globally; to support that, UNICEF and our partner the Z Zurich Foundation have launched a new global coalition. The aim of the Coalition is to ensure that this great potential among our youth is not lost due to failure to promote well-being and prevent distress.

The Global Coalition for Youth Mental Well-being seeks to address the increasing global burden of mental disorders in youth by offering a global platform for investment and action on mental health promotion and prevention. The Coalition is advancing a global movement to strengthen the social and emotional skills and supportive environment for the mental wellbeing of 30 million young people in 30 countries by 2030. The coalition’s framework includes in-country programming targeting both caregivers and youth, global and local advocacy targeting the general public, governments and policy makers and the business community, and learning opportunities for all members and participants of this global movement. The private sector has a key role to play in mental health prevention and promotion, including for children and young people. This can include providing financial support to implement capacity building programming activities in countries, raising awareness and speaking out against the stigma associated with mental health issues, advocating for increased mental health budgets and of course supporting their own employees and their families.

How can you make a difference?

Under the leadership of the Multi-Stakeholder Partnerships Unit within the Private Fundraising and Partnerships Division (PFP), the objective of this consultancy is to provide strategic and operational communications and advocacy support to the Coalition’s project team in order to promote the work of the Coalition and advance on its objectives.

MAIN TASKS

1. Strategic communications and content development

- Develop an implementation plan based on the Coalition’s communication and advocacy strategy targeting businesses.

- Provide technical advice, update and support the implementation of the communication and advocacy strategy.

- Define communication and promotional tools and products for the Coalition.

- Produce relevant communication and advocacy assets to promote the coalition’s work, attract investment/members, advocate for youth mental health including blogs, declarations, call to action, infographics, short videos.

- Support the design and implementation of various communication tools and media.

- Create new marketing materials as appropriate and directed by the Coalition’s manager.

2. Media outreach, partnerships and management

- Generate media coverage for the issue of youth mental health, UNICEF’s programming and response, and the Coalition activities, by developing a media engagement strategy and updating target media lists comprised of a comprehensive database of journalists, social media influencers, and high-profile contributors.

- Lead the production of content on the Coalition’s work and UNICEF's mental health programming and secure visibility within influential news and business media (ie: the Guardian, Fast Company, Huffington Post, etc.)

- Draft press releases or other information required to support Coalition’s major announcements (membership, contribution, etc) and liaise with relevant internal divisions and external partners on dissemination.

- Advise on and reach out to key media at the global and country levels, advocating on key issues at the core of the Coalition’s mandate, raising awareness on youth mental health and increasing the Coalition’s external presence on media outlets.

- Identify and support opportunities to create visibility for the Coalition and its work through UNICEF and ZZF partner network, relevant events and partnerships with like-minded organizations, business networks, UN and academic institutions.

- Provide communication advice and support for reputational management in line with UNICEF corporate communication standards and guidelines.

3. Website Content Development and Management and Social Media Campaigns:

- Coordinate and provide creative direction for the Coalition’s brand.

- Elaborate the specifications for the creation of a Website, manage its implementation, lead content creation (including new member profiles, press releases, videos, human impact stories, events, reports, blogs, briefs) and ensure content is up to date, of the highest quality and aligned with the Coalition’s co-lead(s).

- Design and implement a social media strategy to drive engagement via UNICEF and ZZF accounts on social media.

- Events communication and advocacy

- Create/update a calendar of key moments with activation ideas.

- Develop innovative, inspiring and compelling communication materials including social impact to showcase the Coalition at in-person/virtual events and through social media activations.

DELIVERABLES

1. Strategic communications and content development:

- Implementation plan targeting businesses.

- Marketing, advocacy and communications materials and content

2. Media outreach, partnerships and management:

- Media engagement strategy and target media list

- At least 10 pieces of content for news and business media

- Up to 5 press releases as required

3. Website Content Development and Management and Social Media Campaigns:

- Coalition’s website with relevant content

- Social media strategy

4. Events communication and advocacy:

- Calendar of key moments

- Social media packages for key moments including Twitter and LinkedIn posts.

ESTIMATED DURATION OF THE CONTRACT AND PROPOSAL

Part-time, expected to work up to 60 working days within 7 months duration, tentatively starting end of June 2022.

REPORTING TO

Partnerships Officer, Multi Stakeholder Partnerships, PFP

WORKPLACE

Home-based, (remotely) and should be available to come to the Geneva UNICEF office for in-person meetings and presentations as requested by UNICEF.

To qualify as an advocate for every child you will have…

Education:

• Advanced university degree (Master’s degree or higher) in communications, marketing, international affairs, public policy, journalism, or another relevant technical field. A first-level university degree, in combination with qualifying experience, may be accepted in lieu of an advanced university degree.

Experience:

• Minimum of five years progressive experience in the following fields communications and/or advocacy is required.

• Experience in the area of mental health would be an asset.

• Previous communications and advocacy experience with business- or responsible business-related initiatives, covering different audiences is a distinct advantage.
• Previous communications / PR experience with UN/UNICEF or similar is an asset.

• Familiarity with the UN-Business Agenda and understanding of corporate social responsibility, shared value, multi-stakeholder partnerships and/or advocacy would be an asset.

  Language:

• Fluency in English is required. Knowledge of another official UN language is an asset.

Others:

• Please attach in your application a proven record of producing articles, blogs and communications products using software, online platforms and CMS (i.e. InDesign/Photoshop, MailChimp or other HTML editors, Drupal/WordPress, Visualize and other infographic makers) - at least 3 samples of previous work must be provided, is required.

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA).

To view our competency framework, please visit here.

Remarks: Please indicate your ability, availability and gross daily/monthly rate (in US$) to undertake the terms of reference above (including travel and daily subsistence allowance, if applicable). Applications submitted without a daily/monthly rate will not be considered. Also, please mention the earliest date you can start.

Applicants are required to attach a proven record of producing articles, blogs and communications products using software, online platforms and CMS (i.e. InDesign/Photoshop, MailChimp or other HTML editors, Drupal/WordPress, Visualize and other infographic makers) - at least 3 samples of previous work must be provided. Applications submitted without 3 samples will not be considered.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures and will not be entitled to benefits provided therein. Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. The candidate may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid).

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

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Potential interview questions

Added 4 years ago - Updated 1 year ago - Source: unicef.org