Digital Editor - Content Specialist

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ICRC - International Committee of the Red Cross

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This is a ICRC - Open-ended contract. More about ICRC - Open-ended contracts.

What we do

The International Committee of the Red Cross (ICRC) works worldwide to provide protection and humanitarian assistance to people affected by conflict and armed violence. We take action in response to emergencies and, at the same time, promote respect for international humanitarian law. We are an independent and neutral organization, and our mandate stems essentially from the Geneva Conventions of 1949. We work closely with the National Red Cross and Red Crescent Societies and with their International Federation in order to ensure a concerted, rational and rapid humanitarian response to the needs of the victims of armed conflict or any other situation of internal violence. We direct and coordinate the international activities conducted in these situations.

Context & Purpose

The Digital Editor / Content Specialist is integral to the Cross-Media team. This team oversees our public digital platforms, delivers global campaigns, and formulates integrated media and content strategies to bolster ICRC's positioning, fundraising, and advocacy goals. We provide expertise, services, and guidance for compelling storytelling across the organization in the field and at Headquarters.

The Digital Editor / Content Specialist operates within the Digital Channels team at Headquarters, spearheading the editorial planning for the ICRC's public website. Acting as the website's primary English and French copywriter and language owner, this role supports various digital channels. The specialist is responsible for planning, developing, and implementing website content, coordinating with language owners globally and across the communications network to ensure adherence to content guidelines and standards.

As the website's overall editorial manager, the specialist ensures effective internal information sharing, training, and coaching both in the field and at HQ. The role is pivotal in ensuring integrated editorial planning across our digital media channels, always with an audience-centric approach.

The Digital Editor / Content Specialist reports directly to the Digital Channels Manager.

Main duties and responsibilities

  • Editorial Leadership: Lead the editorial planning for the ICRC website in English and French. Create high-quality, engaging content in coordination with the global digital officer community, ensuring the homepage and topic pages are regularly updated to reflect daily and long-term editorial priorities.
  • Content Optimization: Monitor search trends and online conversations to identify content opportunities and drive key ICRC messaging.
  • Language Coordination: Collaborate with communications colleagues managing other website languages to ensure smooth translation of relevant content and maintain consistency across all languages.
  • Guidance and Strategy: Provide guidance to non-communications colleagues on web content and strategies. Ensure web content guidelines are understood and adhered to within the organization, regularly reviewing and updating them and establishing effective workflows.
  • User Experience Optimization: Work closely with the Website Product Owner to optimize user experience, including conducting annual clean-ups and other routine website maintenance tasks.
  • Training and Support: Deliver training on editorial and content strategies to global digital officers. Support and train new editors worldwide, helping them understand the website’s objectives and effectively use the platform.
  • Performance Reporting: Lead regular reporting and feedback on digital website and content performance, including recommendations for improving accessibility and inclusiveness.
  • Social Media Management: Manage French social media channels, translating content from English to French for platforms like Facebook and X (formerly Twitter).
  • Ecosystem Integration: Support and promote an integrated approach across all digital channels (website, search, organic/paid social), implementing best practices for SEO, YouTube, and more.
  • Inclusive Communication: Ensure a diverse, participatory, and inclusive approach in external digital communications, accurately representing people affected by conflict and violence.

Relationships and remit

  • Global Responsibility: Oversee and set priorities and policies for the website, ensuring adherence and proper follow-up by website-facing staff worldwide.
  • Collaboration with Key Stakeholders: Work closely with Social Media channel managers and the Website Product Owner in Geneva to ensure synergy with other channels and alignment with web design and development requirements.
  • Content and Translation Coordination: Manage the implementation of new content and translations in collaboration with global web editors.
  • Cross-Network Collaboration: Engage with the Communications (COM) network to execute editorial strategy, facilitate internal information-sharing, and gather feedback, working with various HQ units and delegation COM teams.

Education, experience & skills required

  • Extensive Editing/Writing Experience: At least 10 years of experience in editing and writing, with a strong focus on digital communications or journalism.
  • Bilingual Proficiency: Native-level fluency in both English and French.
  • Interpersonal Skills: Demonstrated ability to explain content strategies effectively to various internal stakeholders.
  • Writing Expertise: Exceptional writing skills with a focus on web writing best practices, including SEO. Ability to produce high-quality, web-optimized copy, create engaging social media posts, and manage basic design and editing tasks for posts and videos.
  • Project Management and Planning: Proven project management and editorial planning track record.
  • Organizational Abilities: Highly organized and able to coordinate work across multiple teams.
  • Technical Skills: Proficient in using content management systems (CMS), particularly Drupal and/or WordPress.

Our Values

At the ICRC, we value impact, collaboration, respect, and compassion. We seek candidates who demonstrate behaviours based on these shared values.

For more information on the ICRC values, please visit this page.

Additional information

  • Location: Geneva
  • Type of contract: Open-ended
  • Grade: C1
  • Activity rate: 100%
  • Estimated start date: ASAP
  • Recruiter: Yana Makaveeva
  • Application deadline: Sunday, 7 July 2024

The ICRC values diversity and is committed to creating an inclusive working environment. We welcome applications from all qualified candidates. Please note that no relocation assistance will be provided for external candidates for this position.

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