Digital Advertising and Reporting Consultant, Consultancy Agreement, 12 Months

Consultant Communications & PR

Contract

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UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, support

UNICEF social media channels are lively platforms meant to be an engaging and learning environment for our audience to share UNICEF’s work and the rights of children worldwide. As a human rights organization, we support freedom of expression and encourage open discussion, but these should also be safe places for everyone - particularly children - to participate free from harmful messages.

How can you make a difference?

Tasks/Milestone: Deliverables/Outputs: Timeline Digital Consultancy for the month of August – in consultation with the Digital Officer- Conduct daily monitoring of the social media landscape for UNICEF Lebanon and Lebanon. - Forming social media listening reports, spotlighting conversations pertinent to UNICEF Lebanon's core priorities, and disseminate insights derived. - Generate 5 digital reports (social listening, social media, advertising, website, and moderation) detailing digital metrics across all social media platforms as well as the website. - Run social media advertising campaigns across all social media channels. - Publish pages on the UNICEF Lebanon Country Office website via the web content management system (specifically Drupal). - Support with enhancing the website's UI and UX. - Schedule posts on UNICEF Lebanon WhatsApp and YouTube Channels. - Monitor 7,500 messages and 1,500 comments on UNICEF Lebanon’s social media accounts. - Collect information on cases received on social media and refer to the relevant programmes for follow-up with partners. - Update and create rapid pro flows and chatbots for UNICEF Lebanon Facebook and Instagram pages. - Designing 2-3 power point presentations.

August 2024Digital Consultancy for the month of September– in consultation with the Digital Officer

• Conduct daily monitoring of the social media landscape for UNICEF Lebanon and Lebanon.
• Forming social media listening reports, spotlighting conversations pertinent to UNICEF Lebanon's core priorities, and disseminate insights derived.
• Generate 5 digital reports (social listening, social media, advertising, website, and moderation) detailing digital metrics across all social media platforms as well as the website.
• Run social media advertising campaigns across all social media channels.
• Publish pages on the UNICEF Lebanon Country Office website via the web content management system (specifically Drupal).
• Support with enhancing the website's UI and UX.
• Schedule posts on UNICEF Lebanon WhatsApp and YouTube Channels.
• Monitor 7,500 messages and 1,500 comments on UNICEF Lebanon’s social media accounts.

September 2024Digital Consultancy for the month of October – in consultation with the Digital Officer- Conduct daily monitoring of the social media landscape for UNICEF Lebanon and Lebanon. - Forming social media listening reports, spotlighting conversations pertinent to UNICEF Lebanon's core priorities, and disseminate insights derived. - Generate 5 digital reports (social listening, social media, advertising, website, and moderation) detailing digital metrics across all social media platforms as well as the website. - Run social media advertising campaigns across all social media channels. - Publish pages on the UNICEF Lebanon Country Office website via the web content management system (specifically Drupal). - Support with enhancing the website's UI and UX. - Schedule posts on UNICEF Lebanon WhatsApp and YouTube Channels. - Monitor 7,500 messages and 1,500 comments on UNICEF Lebanon’s social media accounts. - Collect information on cases received on social media and refer to the relevant programmes for follow-up with partners. - Update and create rapid pro flows and chatbots for UNICEF Lebanon Facebook and Instagram pages. - Designing 2-3 power point presentations.

October 2024Digital Consultancy for the month of November – in consultation with the Digital Officer- Conduct daily monitoring of the social media landscape for UNICEF Lebanon and Lebanon. - Forming social media listening reports, spotlighting conversations pertinent to UNICEF Lebanon's core priorities, and disseminate insights derived. - Generate 5 digital reports (social listening, social media, advertising, website, and moderation) detailing digital metrics across all social media platforms as well as the website. - Run social media advertising campaigns across all social media channels. - Publish pages on the UNICEF Lebanon Country Office website via the web content management system (specifically Drupal). - Support with enhancing the website's UI and UX. - Schedule posts on UNICEF Lebanon WhatsApp and YouTube Channels. - Monitor 7,500 messages and 1,500 comments on UNICEF Lebanon’s social media accounts. - Collect information on cases received on social media and refer to the relevant programmes for follow-up with partners.

November 2024Digital Consultancy for the month of December– in consultation with the Digital Officer- Conduct daily monitoring of the social media landscape for UNICEF Lebanon and Lebanon. - Forming social media listening reports, spotlighting conversations pertinent to UNICEF Lebanon's core priorities, and disseminate insights derived. - Generate 5 digital reports (social listening, social media, advertising, website, and moderation) detailing digital metrics across all social media platforms as well as the website. - Run social media advertising campaigns across all social media channels. - Publish pages on the UNICEF Lebanon Country Office website via the web content management system (specifically Drupal). - Support with enhancing the website's UI and UX. - Schedule posts on UNICEF Lebanon WhatsApp and YouTube Channels. - Monitor 7,500 messages and 1,500 comments on UNICEF Lebanon’s social media accounts. - Collect information on cases received on social media and refer to the relevant programmes for follow-up with partners. - Update and create rapid pro flows and chatbots for UNICEF Lebanon Facebook and Instagram pages. - Designing 2-3 power point presentations

December 2024Digital Consultancy for the month of January– in consultation with the Digital Officer- Conduct daily monitoring of the social media landscape for UNICEF Lebanon and Lebanon. - Forming social media listening reports, spotlighting conversations pertinent to UNICEF Lebanon's core priorities, and disseminate insights derived. - Generate 5 digital reports (social listening, social media, advertising, website, and moderation) detailing digital metrics across all social media platforms as well as the website. - Run social media advertising campaigns across all social media channels. - Publish pages on the UNICEF Lebanon Country Office website via the web content management system (specifically Drupal). - Support with enhancing the website's UI and UX. - Schedule posts on UNICEF Lebanon WhatsApp and YouTube Channels. - Monitor 7,500 messages and 1,500 comments on UNICEF Lebanon’s social media accounts. - Collect information on cases received on social media and refer to the relevant programmes for follow-up with partners.

January 2025Digital Consultancy for the month of February– in consultation with the Digital Officer- Conduct daily monitoring of the social media landscape for UNICEF Lebanon and Lebanon. - Forming social media listening reports, spotlighting conversations pertinent to UNICEF Lebanon's core priorities, and disseminate insights derived. - Generate 5 digital reports (social listening, social media, advertising, website, and moderation) detailing digital metrics across all social media platforms as well as the website. - Run social media advertising campaigns across all social media channels. - Publish pages on the UNICEF Lebanon Country Office website via the web content management system (specifically Drupal). - Support with enhancing the website's UI and UX. - Schedule posts on UNICEF Lebanon WhatsApp and YouTube Channels. - Monitor 7,500 messages and 1,500 comments on UNICEF Lebanon’s social media accounts. - Collect information on cases received on social media and refer to the relevant programmes for follow-up with partners. - Update and create rapid pro flows and chatbots for UNICEF Lebanon Facebook and Instagram pages. - Designing 2-3 power point presentations

February 2025Digital Consultancy for the month of March– in consultation with the Digital Officer- Conduct daily monitoring of the social media landscape for UNICEF Lebanon and Lebanon. - Forming social media listening reports, spotlighting conversations pertinent to UNICEF Lebanon's core priorities, and disseminate insights derived. - Generate 5 digital reports (social listening, social media, advertising, website, and moderation) detailing digital metrics across all social media platforms as well as the website. - Run social media advertising campaigns across all social media channels. - Publish pages on the UNICEF Lebanon Country Office website via the web content management system (specifically Drupal). - Support with enhancing the website's UI and UX. - Schedule posts on UNICEF Lebanon WhatsApp and YouTube Channels. - Monitor 7,500 messages and 1,500 comments on UNICEF Lebanon’s social media accounts. - Collect information on cases received on social media and refer to the relevant programmes for follow-up with partners.

March 2025Digital Consultancy for the month of April– in consultation with the Digital Officer.- Conduct daily monitoring of the social media landscape for UNICEF Lebanon and Lebanon. - Forming social media listening reports, spotlighting conversations pertinent to UNICEF Lebanon's core priorities, and disseminate insights derived. - Generate 5 digital reports (social listening, social media, advertising, website, and moderation) detailing digital metrics across all social media platforms as well as the website. - Run social media advertising campaigns across all social media channels. - Publish pages on the UNICEF Lebanon Country Office website via the web content management system (specifically Drupal). - Support with enhancing the website's UI and UX. - Schedule posts on UNICEF Lebanon WhatsApp and YouTube Channels. - Monitor 7,500 messages and 1,500 comments on UNICEF Lebanon’s social media accounts. - Collect information on cases received on social media and refer to the relevant programmes for follow-up with partners. - Update and create rapid pro flows and chatbots for UNICEF Lebanon Facebook and Instagram pages. - Designing 2-3 power point presentations

April 2025Digital Consultancy for the month of May– in consultation with the Digital Officer- Conduct daily monitoring of the social media landscape for UNICEF Lebanon and Lebanon. - Forming social media listening reports, spotlighting conversations pertinent to UNICEF Lebanon's core priorities, and disseminate insights derived. - Generate 5 digital reports (social listening, social media, advertising, website, and moderation) detailing digital metrics across all social media platforms as well as the website. - Run social media advertising campaigns across all social media channels. - Publish pages on the UNICEF Lebanon Country Office website via the web content management system (specifically Drupal). - Support with enhancing the website's UI and UX. - Schedule posts on UNICEF Lebanon WhatsApp and YouTube Channels. - Monitor 7,500 messages and 1,500 comments on UNICEF Lebanon’s social media accounts. - Collect information on cases received on social media and refer to the relevant programmes for follow-up with partners.

May 2025Digital Consultancy for the month of June– in consultation with the Digital Officer- Conduct daily monitoring of the social media landscape for UNICEF Lebanon and Lebanon. - Forming social media listening reports, spotlighting conversations pertinent to UNICEF Lebanon's core priorities, and disseminate insights derived. - Generate 5 digital reports (social listening, social media, advertising, website, and moderation) detailing digital metrics across all social media platforms as well as the website. - Run social media advertising campaigns across all social media channels. - Publish pages on the UNICEF Lebanon Country Office website via the web content management system (specifically Drupal). - Support with enhancing the website's UI and UX. - Schedule posts on UNICEF Lebanon WhatsApp and YouTube Channels. - Monitor 7,500 messages and 1,500 comments on UNICEF Lebanon’s social media accounts. - Collect information on cases received on social media and refer to the relevant programmes for follow-up with partners. - Update and create rapid pro flows and chatbots for UNICEF Lebanon Facebook and Instagram pages. - Designing 2-3 power point presentations.

June 2025Digital Consultancy for the month of July– in consultation with the Digital Officer- Conduct daily monitoring of the social media landscape for UNICEF Lebanon and Lebanon. - Forming social media listening reports, spotlighting conversations pertinent to UNICEF Lebanon's core priorities, and disseminate insights derived. - Generate 5 digital reports (social listening, social media, advertising, website, and moderation) detailing digital metrics across all social media platforms as well as the website. - Run social media advertising campaigns across all social media channels. - Publish pages on the UNICEF Lebanon Country Office website via the web content management system (specifically Drupal). - Support with enhancing the website's UI and UX. - Schedule posts on UNICEF Lebanon WhatsApp and YouTube Channels. - Monitor 7,500 messages and 1,500 comments on UNICEF Lebanon’s social media accounts. - Collect information on cases received on social media and refer to the relevant programmes for follow-up with partners

July 2025To qualify as an advocate for every child you will have…

• University degree in Communication/external relations or other fields related to the work of UNICEF.
• Minimum 3 years of professional experience working in customer service, communication, or media.
• High command in both written and spoken English and Arabic Digital Marketing Skills (social media, google ads, SEOs, SEM, email marketing, etc.).
• Certification as Google Analyst.
• Knowledge in Meta Ads manager based and data-driven.
• Knowledge of web content management systems Drupal and a basic understanding of web structure. Basic HTML.
• Proficient with social media listening tools e.g. Talk walker, and other monitoring tools e.g. Hootsuite, Facebook, Instagram and X insights and Google Analytics
• Familiar with the work of UNICEF and UNICEF Lebanon - including the nuances of technical terms.
• Ability to work with professionals and to respond immediately to social media followers.
• Ability to work as part of a team and in close collaboration with internal and external partners.
• Ability to cope with pressure and deliver within strict deadlines.

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).

To view our competency framework, please visit here.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.

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Added 6 days ago - Updated 1 hour ago - Source: unicef.org