Consultancy for Setting Individual Giving in ESAR

Consultant Communications & PR

Contract

This is a Consultancy contract. More about Consultancy contracts.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, reimagine the future.

Scope of Work

1. Goal and objective: Under the supervision of the Partnerships Specialist, PPP and in close alignment with Country support team at Private Fundraising and Partnerships (PFP) team in Geneva, the consultant will

• Support the setting up on digital fundraising for South Africa and Kenya as well as model the expansion for other countries.
• Create engaging donor journeys to retain and grow incomes and engagement from donors.

2. Reference to AWP areas covered:

Resource Mobilization and Partnerships strategies

3. Activities and Tasks:

• Setting a process for digital fundraising in the region: PFP is establishing the systems that will allow ESAR to create donation pages and manage the donor engagement. The role will aim to create a process and manage these to optimize fundraising results.
• Setting up digital marketing for the region: Through working with global digital marketing agency and identifying local partners establish a testing plan for 1 year for the region and implement it during the contract period.
• Setting up donor engagement: Aligned to UNICEF best practices and best practices of the market create a donor journey and guidance for donor communication for retaining and growing incomes from donors.
• Supporting establishment of enablers like payment solutions: In coordination with PFP, support them in the process for getting local payment solutions which enable mobile money and other region-specific solutions as enablers for digital marketing in the region.

4. Work relationships:

Stakeholder

Working Relation

Expected Frequency

Partnerships Specialist

Direct reporting

Ongoing

PFP / CoDAS focal point

Dotted Reporting

Ongoing

Communications consultant and UNV

Regular coordination for the process

Ongoing

Regional Communication Chief

On marketing content

Once a fortnight

Country office teams

Coordination

Once a fortnight

Digital marketing agency/ies

coordination

When necessary

5. Outputs/Deliverables:
   1. Establish digital fundraising for regional office, South Africa and Kenya including setting the process for coordination of campaigns and donor communication.
   2. Support documentation of business case for payment solutions.
   3. Develop a ToR for and support hiring of local digital marketing agency

Deliverables (SMART)

Submission

Duration

(Estimated # of days)

Timeline/Deadline

Schedule of payment

Project manage the establishment landing pages for ESAR, SA and Kenya for fundraising with support from agency and communications colleagues

Donation pages are established

30 days

31st October 2024

10%

In coordination with global digital marketing agency manage monthly campaigns for digital marketing and their review. Demonstrate reduced cost per donor from one quarter to another

Monthly analysis of campaigns and plans

10 days

30th Nov’24

10%

Monthly analysis of campaigns and plans

10 days

31st Dec’24

10%

Monthly analysis of campaigns and plans

10 days

31st Jan’25

10%

Monthly analysis of campaigns and plans

10 days

28th Feb’25

10%

Monthly analysis of campaigns and plans

10 days

31st Mar’25

10%

Final report and summary of key recommendations basis the campaign

5 days

15th April’25

15%

Map potential local digital marketing agencies and channels to support the process of hiring local agencies

Mapping of 5-7 agencies basis discussions with them on agreed parameters

20 days

30th Nov’24

10%

Develop a ToR for supporting bidding process for local digital marketing agency/ies

ToR draft

10 days

15th Dec’24

5%

With inputs and guidance from PFP develop the business case for getting local payment solutions

Business case drafted and reviewed by PFP

10 days

31st Dec’24

10%

Payment Schedule

As indicated in the table above.

Please note that the final remuneration will be negotiated by HR.

To qualify as an advocate for every child you will have…

• Education: Master’s degree preferably in marketing
• Experience is setting e-commerce or digital fundraising processes is a must
• At least 2 years' experience.
• Must exhibit the UNICEF Core Values of:
  • Care
  • Respect
  • Integrity
  • Trust
  • Accountability
  • Sustainability
• Competencies that the consultant should have for the assignment:
  • Drive for Results,
  • Innovates and embraces change,
  • Manages ambiguity and complexity,
  • Thinks and acts strategically,
  • Works collaboratively with others,
  • Nurtures, leads and manages people,
  • Demonstrates self-awareness.
• Language: Proficient in English

Administrative issues

• Consultancy location: Remote. Nairobi as the location due to proximity to team will be preferred.
• It will be ideal to be available from 10AM to 4 PM Nairobi time on weekdays as core working hours.
• The consultant is expected to be remote (or Nairobi) based with potential travel to up to South Africa and Nairobi (if not based in Nairobi). UNICEF will pay daily sustainance cost and economy flight travel.
• The consultant will have monthly scheduled discussions on the contract, status and challenges with the supervisor.

Conditions

• Equipment will be provided
• All travel (in case of any) will be by most economical fare and reimbursement will be as per UNICEF policy.
• As per UNICEF DFAM policy, payment made against approved deliverables. No advance payment is allowed unless in exceptional circumstances against bank guarantee, subject to a maximum of 30 per cent of the total contract value in cases where advances purchases, for example for supplies or travel, may be necessary.
• Selected candidates are subject to confirmation of fully vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.
• Individuals engaged under a consultancy contract will not be considered ‘staff members’ under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures and will be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants.
• The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract.
• Consultants are responsible for determining and meeting their tax or duty liabilities in accordance with local or other applicable laws. UNICEF does not issue statements of earnings to consultants.
• UNICEF offers reasonable accommodation for consultants with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.

For every Child, you demonstrate…

To view our competency framework, please visit here.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

How to apply

Qualified candidates are requested to submit a cover letter, CV or P11 form and their technical proposals to the online recruitment portal (Talent Management System) or email provided.

Interested candidates to indicate their ability, availability, and rate (daily/monthly) expressed in US$ for international consultants or KES for national consultants to undertake the terms of reference. The fees should be inclusive of other costs incurred such as travel/return ticket, VISA and subsistence allowances for international consultants who will be based in Nairobi.

Applications submitted without a fee/ rate will not be considered.

Remarks:

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.

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Added 2 hours ago - Updated 2 hours ago - Source: unicef.org