Consultancy: Digital Marketing Content Consultant (fundraising), MENARO, Jordan, 12 months (Home based with potential travel to Amman)

Contract

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UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, Hope

How can you make a difference?

Digital Marketing Content Consultant to support the UNICEF Middle East and North Africa (MENA) Regional Office with

the implementation of its branding and digital fundraising strategy.

Scope of Work:

The Digital Marketing Content Consultant will work under the guidance of the Communications and Resource Mobilization Teams in the MENA Regional Office and matrix management with UNICEF Gulf Area Office and Egypt Office. The consultant will implement and monitor the delivery of a wide range of tasks intended to support the individual giving paid media fundraising ads and the owned social media channels of the offices. The desired outcome is to build digital revenue from individual givers. The role will work closely with the digital team in PFP (Virtual Hub) and with focal points in the Communications and Partnerships teams in relevant Country Offices in MENA. The role will be pivotal in bridging the media content gap between owned, earned, and shared channels.

Expected responsibilities are as following:

• Contribute to the development and implementation of a content strategy and plan for owned platforms (website, social media) and earned and shared media (PRs, media, and corporate partnerships, etc.) aimed at raising the brand profile with relevant audiences and improving the volume and quality of traffic from owned, earned, and shared channels to fundraising landing pages.
• Collaborate with relevant colleagues for planned activations with influencers (individual, media and companies).
• Develop required content pieces (videos, social media posts, blog posts) to deliver on the content strategy and plan.
• Monitor implementation of the content strategy and plan, and measure and report on results as per agreed key performance indicators (KPIs)
• Work closely with relevant colleagues to ensure that the modifications to content on owned channels is aligned with fundraising campaigns.
• Support with the review and approval of Arabic fundraising creative assets.
• Collaborate with relevant colleagues to deliver strong stories, images, and footage from the field to support brand and fundraising content needs.

Deliverables:

Work Assignments Overview

Deliverables/Outputs

Delivery deadline

Content Strategy and Plan Development

Comprehensive content strategy document that outlines objectives, target audiences, key messages, content pillars, and a content calendar for owned, earned, and shared channels

1 month for development and approval

Collaboration for Influencer Activations

List of potential influencers (individuals, media, and companies) for collaboration

Ongoing, initial list and engagement plan within 2 months

Content Creation and Adaptation

• Production of content pieces including videos, social media posts, and blog posts
• Adaptation of content for different platforms and audiences, including Arabic translations for regional relevance

Ongoing content production

Monitoring and Reporting

• Monthly performance reports on content strategy implementation, including analysis of traffic, engagement, and conversion metrics.
• Recommendations for strategy adjustments based on performance monthly reporting

Monthly reporting

To qualify as an advocate for every child you will have…

• Bachelor’s degree in either of the following subjects: Marketing, Journalism, Communications, Multimedia, Digital Media. In case of lack of university degree, 2 years of additional work experience will be required.
• At least 5 years of work experience in Digital Marketing, Content Creation, Social Media Management, Fundraising and Digital Campaigns Management, Influencer and Partnerships Collaboration, Branding and Design.
• Understanding and experience of Google Analytics and Meta products, and Salesforce products is an advantage.
• Perfect, professional fluency in written and spoken English and Arabic is a requirement, and French is an asset.
• Knowledge of the UN system is an advantage.
• International experience is an advantage

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).

To view our competency framework, please visit here.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.