Consultancy (6 months, home-based): Marketing Cloud Specialist Consultant, Individual Giving, Division of Private Fundraising and Partnerships (PFP)

Consultant Communications & PR

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UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfil their potential. Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. And we never give up.

The Division of Private Fundraising and Partnerships (PFP) aims to achieve results for children by maximizing UNICEF's private fundraising and advocacy around the world. To carry out this mission, PFP coordinates fundraising activities and private sector partnerships with offices in over 50 countries.

The global team operates to support and enable countries in their fundraising, and this role works within that approach to support and develop the capabilities of teams, as well as supporting or leading the development of relevant global strategies. Individual Giving is one of UNICEF’s most critical sources of revenue and the PFP Individual Giving team, which this role would be part of, focuses on supporting countries to grow their individual giving revenue.

The PFP Individual Giving team based in Geneva is a lead participant in the Supporter Engagement Strategy, which aims to increase the global acquisition and engagement of UNICEF's diverse supporter base, including donors, advocates, and volunteers. A key part of the strategy is to replace the incumbent CRM systems currently in place in 21 country offices with Salesforce-based technology. The role of Marketing Cloud Specialist will be instrumental in working with markets to redefine their fundraising approach and develop Marketing Cloud to that benefit.

Purpose of Assignment:

The SES Marketing Cloud Specialist will identify and articulate specific marketing requirements at a country level, working in collaboration with UNICEF vendors as we progress with country implementations ensuring good coordination between PFP and countries, and sufficient collaboration with vendors. The Specialist will also support BAU markets, geographical squads and SES squad for Marketing Cloud expertise, best practice and technical support.

MAIN TASKS

• Analise current marketing business processes in UNICEF country offices and document accordingly based on an agile development process (through user stories).

• Collaborate to develop the business view on story prioritization, sprint planning, backlog grooming as part of the agile planning process.

• Guide country offices in the SES implementation schedule to ensure they are at the correct stage of readiness for implementation by helping with resource planning, technology, and project process awareness.

• Lead the negotiation around bridging key user stories into solutions, ensuring business interests are delivered within technical boundaries.

• Manage the ambiguity around story development for future state, ensuring user stories and solutions reflect the future business state UNICEF wishes to occupy, and that those needs are well described and drive to the desired outcomes.

• Understand the technological solution (Marketing Cloud) in terms of providing optimized supporter journeys, implementing tests, segmentation, data flow and governance with a view to maximizing supporter engagement.

• Lead offices through aspects of initial implementation / go live by providing oversight, support, and guidance on both business and technical aspects. (This may require travel to various office locations globally if the situation allows.)

• Provide feedback and insight to Marketing Manager on progress of sprints, managing PFP input and making recommendations to the Manager on proposed changes to any previously agreed deliverables.

• Support the making of business decisions from a Marketing viewpoint, taking cost and ROI into consideration to make recommendations to Business and Product owners where appropriate.

• In collaboration with Business owners, provide readiness checklists and functionality prioritization for go live for offices undergoing implementation.

• Evaluate and propose requirements for new and existing reporting, analysis, and data models

How can you make a difference?

Scope of Work:

• Work as part of the functional SES squad to deliver marketing cloud expertise and support to markets; provide additional support to geographical squads for SES program implementation and BAU issues management and further development.

• Interface directly to markets for support during implementation phase for new launches and as part of BAU.

• Author a comprehensive set of business requirements for country offices in the form of user stories.

• Understand and categorize user requirements into localized or global core functionality.

• Provide input into solution design taking localized and global requirements into account.

• Research and recommend payment solutions in local market based on business and technical considerations and limitations.

• Work with the Marketing Manager to ensure effective communication, negotiation and influencing within the SES Project Team.

• Provide support to local office before, during and after go-live.

• Contribute to successful implementation of local solution and to the wider Supporter Engagement Strategy approach.

• Ensure local learnings on Marketing are brought into global practices.

Work Assignments Overview Deliverables

• Deliver SES program squad scope of work: Deliver 3 weekly sprints as part of the SES program squad as defined by the product roadmap and prioritized by the SES squad Product Owner. by 31 August 2024

• Deliver new country implementations as defined by the SES program: Deliver new country implementations as defined by the SES program roadmap and in collaboration with ICTD and third-party vendors by 30 Sept 2024

- Romania

- Serbia

• Deliver new country implementations as defined by the SES program: Deliver new country implementations as defined by the SES program roadmap and in collaboration with ICTD and third-party vendors by 31 Oct 2024

- Bulgaria

- Greece

- Brazil

• Support existing SES implementations: Support existing markets which have implemented the SES program through technical advice, best practice, and operational planning by 30 Nov 2024

- BAU Monitoring, Maintenance and Optimization:

- Testing and Quality Assurance

- User Training and Adoption

- Communication Plan

• Define a Support Structure for Markets Using Salesforce Marketing Cloud by 31 Dec 2024

- Conduct a needs assessment

- Engage stakeholders

- Define Support Tiers

- Establish documentation centre

- Define training programs

- Communication channels

- Escalation procedure

- Continuous improvement

- Cross-functional collaboration

- Performance metrics

- Communication and rollout

• Develop and deliver a deliverability plan: Create a deliverability plan that covers the following areas by 30 Jan 2025:

- Research and Analysis

- Objective Definition

- Strategy and Tactics

- Document Creation

- Feedback and Iteration

• CRM strategy and supporter lifecycle management review: Secure agency support and review the CRM strategy and supporter lifecycle model to inform SES strategy and approach to macro and micro journeys development. By 31 Jan 2025

To qualify as an advocate for every child you will have…

Education:

- An advanced university degree in Marketing, Business, Communications, or another relevant technical field is required. Alternatively, a first-level university degree, with an additional 2 years of relevant professional work experience will be accepted in lieu of an advanced university degree.

- A valid professional certification in Salesforce Marketing Cloud is required.

Experience:

• A minimum of 7 years progressive experience in the following fields: business analysis, CRM implementations, process and system optimisation, fundraising (especially individual giving communication, retention and supporter journeys is required)

• Demonstrated experience using SalesForce Marketing Cloud, with specific knowledge across Journey Builder, Email Studio, Automation Studio, Einstein and Contact Builder is required. Up-to-date Salesforce Marketing Cloud certification is required.

• Experience using AMP Script for email personalisation, A/B testing, dynamic templates and SQL for data model updates is required.

• Ability to curate and produce content for engagement and conversion objectives via email communications is required.

• Experience with leading training sessions and live demos is required.

• Demonstrated experience using Sales Cloud for cross-cloud success, with understanding of Salesforce products integration, including Sales Cloud and Ad Studio is required.

• Strong working knowledge of Google Analytics. Certification is an asset.

• The experience below will be considered an asset: o Design editing skills, including HTML5/CSS and JavaScript, o Experience in building profitable loyalty programs with automation and dynamic data sets, o Experience in collecting data and providing insights for campaign optimization.

Other Skills:

• Demonstrated ability to build strong working relationships with internal and external partners is required.

• Ability to manage multiple projects under time pressure with strict attention to detail is required.

• Excellent communication skills, (both written and oral) to translate complicated business requirements into technical based language, and vice versa is required.

• Strong analytical skills and problem-solving mindset is an asset.

• Passionate and energetic team member with a genuine interest in working in the international aid and development sector is an asset.

Language: Fluency in English is required. Knowledge of another UN language or a local language is an asset.

Remarks: The application to be submitted through the online portal should contain one separate attachment as follows:

• Please upload through the online portal your up-to-date Salesforce Marketing Cloud certification.

Without the above document your application will be considered incomplete and invalid and will not be considered further.

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).

To view our competency framework, please visit here.

Remarks:

Please indicate your all-inclusive (lump sum) fees in USD against the deliverables listed above. If there is a need for business travel, the travel costs will be covered by UNICEF separately. The office selects the individual based on best value for money.

Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

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Added 23 days ago - Updated 1 hour ago - Source: unicef.org