Communications Officer, Social Media

Contract

This is a World Bank Group grade: GF contract. More about World Bank Group grade: GF contracts.

Communications Officer, Social Media

Description

IFC—a member of the World Bank Group—is the largest global development institution focused on the private sector in emerging markets. We work in more than 100 countries, using our capital, expertise, and influence to create markets and opportunities in developing countries. In fiscal year 2022, IFC committed a record $32.8 billion to private companies and financial institutions in developing countries, leveraging the power of the private sector to end extreme poverty and boost shared prosperity as economies grapple with the impacts of global compounding crises. For more information, visit www.ifc.org.

The Social Media Communications Officer will work under the Regional Communications unit in the Communications and Outreach Department.

The Regional Communications Unit’s objectives include supporting IFC’s operations and corporate objectives, strengthening IFC’s brand, and communicating its development impact to internal and external clients to galvanize IFC’s position as the premier development institution focused on the private sector in emerging markets. Working with other communications units in the department, Regional Communications also promotes IFC’s thought leadership and a better understanding of the key role of private sector in development, as well as managing reputational risks around IFC’s investments and policies.

The Social Media Communications Officer will develop and implement a digital communications strategy and social media content plan for Europe (Central & Eastern Europe) and the MCT (Middle East, Central Asia, Turkey, Afghanistan, and Pakistan) regions, which aligns with IFC’s overall corporate objectives.

He/she will also be responsible for social media research (practices and trends); analytics, overall analyzing and reporting on IFC social media activities in both regions.

The position will be based in Vienna, Austria and reports to the Europe and MCT Communications Leads based in Vienna, Austria, and Amman, Jordan.

Role and Responsibilities:

This is an exciting opportunity for a communications professional to develop and implement the social media strategy for IFC in Europe and MCT. The successful candidate will have a proven track record in social media planning, trends and analytics.

With guidance from the regional communications leads and in collaboration with regional communications teams, the Communications Officer’s specific responsibilities will include, among others:

Strategic Social Media Planning: • Developing and implementing a social media strategy with the objective to increase online content engagement and awareness of IFC, especially in Europe and the MCT region, building on existing channels or creating new ones. • Researching latest trends, introducing innovative ways to share IFC messages on digital platforms, identifying and building connections with key online influencers, and ultimately expanding IFC’s online footprint in the two regions and beyond. • Monitoring and evaluating social media activities providing a monthly report on what’s working and what not. • Monitoring social media channels and flagging reputational risks. • Liaising with communications and operations colleagues across the region and IFC’s global social media team to identify upcoming opportunities and populate a digital editorial calendar.

Content Development: • Aligned with IFC’s corporate digital guidelines, creating and posting high-quality digital content on IFC’s social media channels and support cross-promotion of IFC’s content on external partner channels. • Crafting day-to-day digital posts, visuals, and social media packages around IFC content coming out of Europe and MCT and the broader organization (e.g., press releases, impact stories, videos, media interviews and opeds, reports, and other materials). Ensuring Europe and MCT social media channels feature content that is timely, topical, and compelling. • Designing and working with designers and video editors to produce engaging content for social media. • Proactively identifying innovative opportunities for online engagements (e.g., digital partnerships, live events, digital campaigns).

Training: • Providing regular training to communications teams in both regions to increase quality of content and help them understand social media trends and best practices • Developing training sessions especially for LinkedIn for senior executives in both regions to help enhance their social media presence representing IFC.

IFC—a member of the World Bank Group—is the largest global development institution focused on the private sector in emerging markets. We work in more than 100 countries, using our capital, expertise, and influence to create markets and opportunities in developing countries. In fiscal year 2022, IFC committed a record $32.8 billion to private companies and financial institutions in developing countries, leveraging the power of the private sector to end extreme poverty and boost shared prosperity as economies grapple with the impacts of global compounding crises. For more information, visit www.ifc.org.

The Social Media Communications Officer will work under the Regional Communications unit in the Communications and Outreach Department.

The Regional Communications Unit’s objectives include supporting IFC’s operations and corporate objectives, strengthening IFC’s brand, and communicating its development impact to internal and external clients to galvanize IFC’s position as the premier development institution focused on the private sector in emerging markets. Working with other communications units in the department, Regional Communications also promotes IFC’s thought leadership and a better understanding of the key role of private sector in development, as well as managing reputational risks around IFC’s investments and policies.

The Social Media Communications Officer will develop and implement a digital communications strategy and social media content plan for Europe (Central & Eastern Europe) and the MCT (Middle East, Central Asia, Turkey, Afghanistan, and Pakistan) regions, which aligns with IFC’s overall corporate objectives.

He/she will also be responsible for social media research (practices and trends); analytics, overall analyzing and reporting on IFC social media activities in both regions.

The position will be based in Vienna, Austria and reports to the Europe and MCT Communications Leads based in Vienna, Austria, and Amman, Jordan.

Role and Responsibilities:

This is an exciting opportunity for a communications professional to develop and implement the social media strategy for IFC in Europe and MCT. The successful candidate will have a proven track record in social media planning, trends and analytics.

With guidance from the regional communications leads and in collaboration with regional communications teams, the Communications Officer’s specific responsibilities will include, among others:

Strategic Social Media Planning: • Developing and implementing a social media strategy with the objective to increase online content engagement and awareness of IFC, especially in Europe and the MCT region, building on existing channels or creating new ones. • Researching latest trends, introducing innovative ways to share IFC messages on digital platforms, identifying and building connections with key online influencers, and ultimately expanding IFC’s online footprint in the two regions and beyond. • Monitoring and evaluating social media activities providing a monthly report on what’s working and what not. • Monitoring social media channels and flagging reputational risks. • Liaising with communications and operations colleagues across the region and IFC’s global social media team to identify upcoming opportunities and populate a digital editorial calendar.

Content Development: • Aligned with IFC’s corporate digital guidelines, creating and posting high-quality digital content on IFC’s social media channels and support cross-promotion of IFC’s content on external partner channels. • Crafting day-to-day digital posts, visuals, and social media packages around IFC content coming out of Europe and MCT and the broader organization (e.g., press releases, impact stories, videos, media interviews and opeds, reports, and other materials). Ensuring Europe and MCT social media channels feature content that is timely, topical, and compelling. • Designing and working with designers and video editors to produce engaging content for social media. • Proactively identifying innovative opportunities for online engagements (e.g., digital partnerships, live events, digital campaigns).

Training: • Providing regular training to communications teams in both regions to increase quality of content and help them understand social media trends and best practices • Developing training sessions especially for LinkedIn for senior executives in both regions to help enhance their social media presence representing IFC.

Selection Criteria

• Master’s degree in Communications, Journalism, Political Science, International Relations, Public Affairs, Marketing, Business/Finance with 5 or more years’ experience in corporate communications, international relations, public affairs, political science, or other related field, or equivalent combination of education and experience. In addition, a degree in Business Administration and/or working experience in investment operations will be valued. • Experience developing and implementing high-impact social media strategies based on evidence and industry benchmarks –using tools and metrics to properly capture reach. • Experience in social media listening tools. • Familiarity with latest trends and innovative approaches to social media messaging and engagement. • Experience in drafting engaging social media posts in English and producing multimedia content (such as postcards, audiograms, short videos, etc.), incl. technical knowledge of using tools like Canva, Photoshop and Wochit or other similar tools • Ability to work with an established network of designers and multimedia producers. • Knowledge in the field of strategic communications. • Excellent verbal and written communications skills in English, ability to convey complex messages succinctly and diplomatically. • Knowledge of Arabic, Russian or other languages spoken in the region, a plus. • Experience in understanding and handling reputation and branding issues and processes, a plus. • Experience working in Central & Eastern Europe and/or the MCT region, a plus. • Ability to operate effectively in a multicultural environment. • Understanding of multilateral development banks, including the World Bank Group, its policies and operations a plus, as well as basic understanding of current development topics and issues, a plus.

World Bank Group Core Competencies

The World Bank Group offers comprehensive benefits, including a retirement plan; medical, life and disability insurance; and paid leave, including parental leave, as well as reasonable accommodations for individuals with disabilities.

We are proud to be an equal opportunity and inclusive employer with a dedicated and committed workforce, and do not discriminate based on gender, gender identity, religion, race, ethnicity, sexual orientation, or disability.

Learn more about working at the World Bank and IFC, including our values and inspiring stories.