Brand Marketing Manager

Communications & PR

Overview

As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.

The American Heart Association has an excellent opportunity for a Brand Marketing Manager. This position can be remote/ home based within the U.S. but must reside near a major airport.

***The job application window is expected to close August 16, 2024.**

The Brand Marketing Manager is an insights-driven, results-oriented brand champion and storyteller responsible for supporting the development of enterprise-wide plans and campaigns for Masterbrand strategies, facilitating guidance and operational resources for brand identity systems and compliance, and implementing cross functional outreach for the American Heart Association’s Masterbrand and core sub brands.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

Responsibilities

The Brand Marketing Manager, reporting to the VP of Brand Marketing, ideates, develops, and implements integrated brand marketing plans, campaigns, and content that supports the enterprise wide brand strategies of the Association. It will work with internal and external agency teams on planning, budget management, media placement and reporting. This role will work in tandem with cross functional peers to develop brand content including social, digital, and creative to deliver consistent brand messaging in all channels of the customer journey. This role with help maintain brand standards and support brand governance by developing and training staff and help support the evolution of the brand identity systems and structures that will create a cohesive and consistent modern brand in the marketplace.

Responsibilities include:

• Develops, communicates, and advises planning and implementation of multi-channel brand marketing activities such as marketing planning, content calendar planning, brand campaigns, and original content to engage new and existing audiences

• Supports the achievement of goals, KPI’s, and go to market implementation including reporting plan achievement and optimizations, enhancements to enable it.

• Collaborates, develops and maintains key partnerships and fosters strong cross-functional collaboration with internal and external partners, agencies, and field/ sales teams to lead integration and go to market implementation

• Develops brand operations resources and trains staff to ensure brand compliance and governance

• Supports VP of Brand Marketing in collaborating with key stakeholders on the evolution of brand and visual identity.

• Leads tactical marketing planning and implementation, including campaign development, paid advertising strategy, implementation, execution, and measurement to increase the value of the brand in market.

• Oversees agencies/ vendors to create and implement media and content marketing placements across owned, paid, and earned channels that engages our target audiences effectively

• Accesses data and evaluations from a variety of internal and external sources to develop insights, identify areas of opportunity and optimize effectiveness of marketing communications.

• Collaborates with analysts and cross functional team to deliver performance reports and insights and recommends actions or revisions to strategies.

• Serves as target audience, content, and messaging expert for brand marketing techniques.

• Responsible for managing budget for assigned projects

Want to help get your resume to the top? Take a look at the experience we require:

Qualifications

• Bachelor’s Degree or equivalent work experience

• Two (2) to six (6) years of proven experience

• Experience leading go to market execution of integrated plans across channels such as web, email, social and media/advertising

• Experience in working with multiple vendors/partners (internally and externally)

• Strong project management skills

• Strong creative, analytical, organizational, and personal skills

Preferred

• Experience in brand marketing (brand architecture, brand campaigns and content, brand identity and brand governance)

• Ability to conduct presentations to a various level of professional audiences

• Ability to think logically and solve problems

• Ability to travel up to 30% locally and overnight stay

Compensation & Benefits

Expected pay range will be $80,000 to $85,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.

The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

• Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
• Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

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The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.

**At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.

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EOE/Protected Veterans/Persons with Disabilities

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Added 14 hours ago - Updated 14 hours ago - Source: heart.org