Brand and Fundraising Readiness Specialist

Volunteering Communications & PR

Overview

Support UNICEF's digital and partnerships transformation for children's impact.

You have:

• Minimum 5 years of professional experience, including: 2 years in project management. 2 years in digital marketing, individual giving, fundraising, advertising, or direct work in one or more major digital channels.
• Demonstrated track record of delivering measurable results in digital acquisition, conversion, or retention campaigns.
• Experience designing and implementing digital media campaigns, especially paid social campaigns for direct response (advertiser or agency side).
• Expertise in corporate partnerships, paid media, social media, digital customer journeys, marketing technology, and optimizing digital revenue strategies.
• Proficiency in Google Analytics, Meta Business Suite, Salesforce, or similar platforms.
• Knowledge of project management tools (e.g., Microsoft Project, Trello) and methodologies (Agile, Kanban).
• Familiarity with design and illustration tools such as Illustrator, Canva, Photoshop, and Adobe Premiere.

Contract

This is a UNV National Specialist contract. This kind of contract is known as National UN Volunteer. It is normally only for nationals. More about UNV National Specialist contracts.

The assigned UN Volunteer will support UNICEF’s project to grow on a digital and partnerships transformation journey to help increase revenues and make an impact on children’s lives around the world. He/she will be supporting the Communication and Partnerships and Resource Mobilization teams in the UNICEF Oman Country Office, based in Muscat, Oman. He/she will be working with highly committed and performance-driven teams responsible for overseeing and the development of digital communications and innovative strategies to enable IG fundraising and to engage and cultivate relationships with individual donors and the private sector in emerging markets across MENA, focusing on Oman. This effort will contribute to the diversification of sustainable and quality income streams for UNICEF. The role will focus on supporting brand development and partnerships, preparing the Oman Country Office for future domestic IG digital fundraising efforts. The UN Volunteer will report to the Country Office Communications and/or Partnerships team and will receive guidance and support from senior colleagues in the digital team in PFP and the MENA Regional Office.

UNICEF is at an exciting time as it expands its digital footprint, and great professionals to support this challenge are needed.

National UN Specialist Volunteers in Oman are entitled to:

• Monthly Volunteer Living Allowance (VLA) in the amount of USD 2,979.91
• Entry Lumpsum USD 400
• Annual and learning leaves;
• Free Medical and life insurance; and - Free access to different learning platforms.

For more information on UN Volunteer benefits, entitlements and support, please visit: https://www.unv.org/volunteer-your-country-conditions-service

Within the delegated authority and under the supervision of the Oman Country Office or his/her designated mandated representative(s), the UNV– Brand and Fundraising Readiness, Specialist will:

• Develop and manage a tracker that monitors progress in brand building and fundraising readiness, updating the status of tasks, resourcing, responsibilities, and milestones.

• Set up of analytics and monitoring tools to assess brand engagement and readiness, as well as optimizing digital assets like landing pages for future fundraising efforts, with an emphasis on individual giving

• Develop and implement a content strategy and plan for owned platforms (website, social media) and earned and shared media (press releases, media, corporate partnerships) aimed at raising the brand profile with relevant audiences and increasing the volume and quality of traffic.

• Collaborate with colleagues on partnerships and planned activations with private sector companies, media, and/or influencers (individuals, media, and companies) to expand UNICEF’s voice and amplify brand presence and engagement.

• Develop partnerships and required content pieces such as videos, social media posts, and blog posts to deliver on the content strategy and support brand building and fundraising readiness efforts (including the barometer study)

• Monitor, evaluate and share results on an ongoing basis

• Identify and share best practices on brand marketing and fundraising from social platforms
and key markets to enhance brand building and fundraising readiness.

• Any other related tasks may be required or assigned by the supervisor.

Furthermore, UN Volunteers are encouraged to integrate the UN Volunteers programme mandate within their assignment and promote voluntary action through engagement with communities in the course of their work. As such, UN Volunteers should dedicate a part of their working time to some of the following suggested activities:

• Strengthen their knowledge and understanding of the concept of volunteerism by reading relevant UNV and external publications and take active part in UNV activities (for instance in events that mark International Volunteer Day); • Be acquainted with and build on traditional and/or local forms of volunteerism in the host country; • Provide annual and end of assignment self-reports on UN Volunteer actions, results and
opportunities.
• Contribute articles/write-ups on field experiences and submit them for UNV publications/websites, newsletters, press releases, etc.; • Assist with the UNV Buddy Programme for newly-arrived UN Volunteers; • Promote or advise local groups in the use of online volunteering or encourage relevant local individuals and organizations to use the UNV Online Volunteering service whenever technically possible.

Accountability Adaptability and flexibility Creativity Judgement and decision-making Planning and organising Professionalism Self-management Communication

Minimum 5 years of professional experience, including: 2 years in project management. 2 years in digital marketing, individual giving, fundraising, advertising, or direct work in one or more major digital channels.

Demonstrated track record of delivering measurable results in digital acquisition, conversion, or retention campaigns.

Technical Skills & Expertise 1) Experience designing and implementing digital media campaigns, especially paid social campaigns for direct response (advertiser or agency side). 2) Expertise in corporate partnerships, paid media, social media, digital customer journeys, marketing technology, and optimizing digital revenue strategies. 3) Proficiency in Google Analytics, Meta Business Suite, Salesforce, or similar platforms. Knowledge of project management tools (e.g., Microsoft Project, Trello) and methodologies (Agile, Kanban). Familiarity with design and illustration tools such as Illustrator, Canva, Photoshop, and Adobe Premiere.

Assets 1. International fundraising experience. 2. Experience in fundraising, sales, or B2C service subscriptions with strong results. 3. Knowledge of the UN system. 4. International professional or personal experience.

Personal Competencies 1. Strong analytical and problem-solving skills. 2. Excellent interpersonal and communication skills. 3. Ability to adapt and remain resourceful in fast-paced environments.

Muscat, the capital, is a peaceful city with over four million residents. People are friendly to visitors. Services in terms of banking, transportation, health and communications are easily available. Though Arabic is the official language, English is widely spoken among the majority of the population, especially in Muscat. Road network is good both in terms of spread and quality of the roads. Public transportation in Oman is limited. Taxis are relatively cheap and easily available. There are a number of shopping malls, restaurants, gyms, and cinemas. A large variety of accommodation options can be found; however, it is worth noting that prices in Oman have generally increased in the past few years. There are no specific security threats. Muscat is a very easy city in which to live; large, many amenities, very modern and serviced by an international airport with direct flights to most capital cities. According to the assessment of the UN Department of Safety & Security (UNDSS) Oman is a family duty station (category A hardship).

Conditions of Service for international UN Volunteers

The initial contract is issued upon arrival for the period indicated above. The contract can be extended depending on continuation of mandate, availability of funding, operational necessity and satisfactory performance. However, there is no expectancy of renewal of the assignment.

A UN Volunteer receives a Volunteer Living Allowance (VLA), which is composed of a Monthly Living Allowance (MLA) and a Family Allowance (FA) for those with dependents (maximum three).

The Volunteer Living Allowance (VLA) is paid at the end of each month to cover housing, utilities, transportation, communications and other basic needs. The VLA can be calculated using by applying the Post-Adjustment Multiplier (PAM) to the VLA base rate of US$ 1,736. The VLA base rate is a global rate across the world, while the PAM is duty station/country-specific and fluctuates on a monthly basis according to cost of living. This method ensures that international UN Volunteers have comparable purchasing power at all duty stations irrespective of varying costs of living. The PAM is established by the International Civil Service Commission (ICSC) and is published at the beginning of every month on the ICSC website - https://icsc.un.org/

In non-family duty stations that belong to hardship categories D or E, as classified by the ICSC, international UN Volunteers receive a Well-Being Differential (WBD) on a monthly basis. Furthermore, UN Volunteers are provided a settling-in-grant (SIG) at the start of the assignment (if the volunteer did not reside in the duty station for at least 6 months prior to taking up the assignment) and in the event of a permanent reassignment to another duty station.

UNV provides life, health, permanent disability insurances as well as assignment travel, annual leave, full integration in the UN security framework (including residential security reimbursements).

UN Volunteers are paid Daily Subsistence Allowance at the UN rate for official travels, flight tickets for periodic home visit and for the final repatriation travel (if applicable). Resettlement allowance is paid for satisfactory service at the end of the assignment.

UNV will provide, together with the offer of assignment, a copy of the Conditions of Service, including Code of conduct, to the successful candidate.

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Potential interview questions

Added 9 months ago - Updated 7 months ago - Source: unv.org