Associate Director, Digital Optimization & CRO

The International Rescue Committee (IRC) responds to the world’s worst humanitarian crises and helps people to survive and rebuild their lives. Founded in 1933 at the request of Albert Einstein, the IRC offers lifesaving care and life-changing assistance to refugees forced to flee from war or disaster. At work today in over 40 countries and 25 U.S. cities, we restore safety, dignity and hope to millions who are uprooted and struggling to endure.

IRC’s Mass Markets department is an international team responsible for generating brand awareness and financial support for the IRC through mass marketing. Focusing primarily on individuals giving contributions of under $20K, the team strives to acquire and develop a large, diverse base of supporters—mainly through digital channels—from which donors can be upgraded to major and planned gift donors.

Job Overview:

The Associate Director, Digital Optimization & CRO will own online optimization programs with a particular focus on user experience (UX) strategy and conversion rate optimization (CRO) both for fundraising and engagement. This role will collaborate with key ER leadership and partners across Digital Engagement, Marketing Technology (MarTech) and ER Analytics to evolve IRC’s digital programs towards optimized conversion performance and income generation.

Major Responsibilities:

1. Own strategy, planning and implementation of International Digital optimization efforts across online donation pages and high-traffic digital properties on RescueX and other key IRC-owned websites, including but not limited to form optimizations for fundraising, lead generation, and advocacy actions.

2. Lead CRO Working Group to define test strategies, goals, and key performance indicators, tracking metrics, sample size, and campaign duration in collaboration with cross-functional partners including MM digital leads, UX/UI designers, digital analysts, and development teams.

3. Build experimentation matrix and optimize the donor/supporter paths to conversion; design and implement A/B tests to improve online conversion rates to drive donor acquisition and revenue.

4. Collaborate with ER Analytics and Mass Market digital leads to collect and analyze data from multiple sources to develop insights into user behavior, evaluate the efficiency of optimization efforts, and steer the direction of work; guide leadership decisions on testing priorities and opportunities for continued learning based on findings.

5. Provide thought-leadership across External Relations in identifying and initiating strategies for digital optimization (e.g., new testing methodologies, platforms, tooling, and partnership opportunities) to ensure IRC fundraising programs remain best-in-class.

6. Own global digital optimization calendar and lead on testing strategies across Mass Markets. Produce concept briefs, digital scope and detailed requirements for testing plans across digital assets, project schedules, and resource plans; run quality assurance testing and user assurance testing.

7. Build and maintain global CRO testing learning repository to serve as internal learning hub and database of experiment results and insights.

8. Stay ahead of advancements and changes in the field of web accessibility and develop an understanding of how new techniques impact web accessibility.

9. Provide direct management and oversight for external vendors and consultants supporting digital optimization and CRO-focused strategy and testing support CRO initiatives; serve as Mass Markets focal points on related contracts and project engagements.

10. Lead efforts to improve UX as a critical piece of the broader digital optimization program, to include usability audit and user testing, as well as audience research to include analyses of experiences across digital web properties to deepen our collective understanding of digital conversion paths.

11. Partner closely with the Digital Engagement teams to support organic SEO initiatives to reach and attract core audiences and improve conversion performance for unpaid traffic.

12. Demonstrate a dedication to the principles and policies of the “IRC Way” – IRC Global Standards for Professional Conduct including integrity, service, accountability, and equality.

13. Serve as core project team member on special projects as assigned to include GA4 Migration and multi-year Digital Expansion, Web Optimization and CRO initiative.

Key Working Relationships:

Position Reports to: Senior Director of Digital Acquisition, Mass Markets

Position directly leads: Team of two to include CRO/UX Project Lead and SEO Technical Specialist.

Job Requirements:

Education: Bachelor Degree or equivalent 8 years of proven experience

Work Experience:

• Minimum 6 years working with Google Analytics or similar Marketing Analytics tool, optimizing landing page and web funnels and driving revenue performance of web/app campaigns and platforms using digital technologies.

• Record of growing conversion rates and driving online revenue.

• Hands-on analytics experience, including data analysis and measuring the statistical significance of tests.

• Practical testing platform experience (e.g., Google Optimize, VWO, Optimizely)

• Project management tooling experience (e.g., Monday.com, Asana, JIRA)

• Experience writing/editing HTML and CSS.

• Experience evaluating visual design.

• Excellent interpersonal and communications skills.

• Developed organization and problem-solving abilities.

Skill and Competencies:

• Proficiency in web analytics and tracking web performance metrics.

• Experience measuring digital marketing performance in an omnichannel environment.

• Experience in nonprofit fundraising preferred; agency experience preferred.

• Experience in key areas of web development: user experience design, usability, search engine optimization; high degree of familiarity with technology.

• Experience coordinating Web QA and cross-browser testing.

• Experience with Salesforce or other CRM integration.

• Experience with web content management systems like Drupal.

• Familiar with web accessibility concepts and WCAG 2.0 guidelines.

Working Environment:

This role may require working remotely full- or part-time (i.e., telecommuting). Applicants must have a home or alternate workspace they can effectively complete their work from during regularly scheduled hours.

At the IRC, we seek to build a welcoming, inclusive environment not only for our refugee clients, but for all of our employees. As an equal opportunity employer, we value the strength found in the diversity of voices, experiences, and backgrounds who join us in our work. Fostering an inclusive culture with equitable practices is everyone's responsibility, and we regularly offer trainings and opportunities to learn more and find ways to do better. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, socioeconomic status, or disability status. We are dedicated to ensuring that disabled individuals are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. In your application, please feel free to indicate your preferred pronouns.

We recognize that few applicants may "check all the boxes," but that each person has their own unique strengths that they would bring to the table. In our commitment to building a diverse and authentic work culture, we invite you to apply anyway. You belong here.

The IRC and IRC workers must adhere to the values and principles outlined in IRC Way - Standards for Professional Conduct. These are Integrity, Equality, Service, and Accountability. In accordance with these values, the IRC operates and enforces policies on Beneficiary Protection from Exploitation and Abuse, Child Safeguarding, Anti Workplace Harassment, Fiscal Integrity, and Anti-Retaliation.

Compensation:

Posted pay ranges apply to US-based candidates. Ranges are based on various factors including the labor market, job type, internal equity, and budget. Exact offers are calibrated by work location, individual candidate experience and skills relative to the defined job requirements.

COVID-19 Vaccination Requirement:

In accordance with IRC’s duty to provide and maintain a workplace that is free of known hazards and our commitment to safeguard the health of our employees, clients, and communities, IRC requires new hires to furnish proof of vaccination against COVID-19 in order to be considered for any in-office or hybrid positions. All IRC US offices require full vaccination to attend any in-office functions (e.g., meetings, trainings).

Commitment to Diversity and Inclusivity:

IRC is committed to building a diverse organization and a climate of inclusivity. We strongly encourage applications from candidates who can demonstrate that they can contribute to this goal.

Equal Opportunity Employer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

US Benefits:

We offer a comprehensive and highly competitive set of benefits. In the US, these include: 10 sick days, 10 US holidays, 20-25 paid time off days (depending on role and tenure), medical insurance starting at $145 per month, dental starting at $7 per month, and vision starting at $5 per month, FSA for healthcare, childcare, and commuter costs, a 403b retirement savings plans with up to 4.5% immediately vested matching contribution, plus a 3-7% base IRC contribution (3 year vesting), disability & life insurance, and an Employee Assistance Program which is available to our staff and their families to support counseling and care in times of crisis and mental health struggles.

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