UNV Communication Associate

Contract

This is a UNV National Youth contract. This kind of contract is known as National UN Volunteer. It is normally only for nationals. More about UNV National Youth contracts.

UNICEF’s regional office for East Asia and the Pacific (EAPRO) provides effective support to country offices and conducts strategic engagement with partners to win support for the cause of children in East Asia and the Pacific. Among other things, this includes providing technical assistance, capacity building and coordination to strengthen digital advocacy in the region. UNICEF EAPRO has achieved significant growth in reach and engagement across our digital channels in recent years. To facilitate meaningful engagement with our younger audiences, EAPRO is looking to create a steady stream of targeted youth content for our channels. The UNV will be responsible for leading on youth content development together with the regional YPAT (Young People’s Action Team) as well as the Gender and ADAP (adolescent development) program section. The UNV should be social media savvy with a deep knowledge of digital trends and the ability to recommend and implement impactful measures to improve engagement.

Within the delegated authority and under the supervision of the Regional Communication Officer or his/her designated mandated representative(s), and under the overall guidance of the Regional Chief of Advocacy & Communication, the UNV Youth Volunteer will undertake the following tasks:

Content production: ● Develop a regional approach for youth content on UNICEF EAPRO’s official channels, based on best practices, digital youth trends as well as audience insights and analytics ● Research and pitch new approaches and angles for UNICEF EAPRO’s existing channels, as well as for new platforms relevant to youth (such as TikTok) ● Conceptualize and create engaging content targeted at young people (particularly adolescent girls), for social media and website ● Coordinate directly with youth content creators to ensure a steady stream of content for UNICEF EAPRO’s official channels. Collaborate with the UNICEF EAPRO’s Gender / ADAP and other potentially relevant sections to create content
● Run capacity building sessions with youth on creating content for UNICEF on regional advocacy priorities ● Oversight and quality control of youth-created content ● Keep up to date with developments (trending topics, new features, etc.) on all major social media channels and make recommendations for UNICEF EAPRO’s content. Keep an eye out on organizations and brands with successful youth engagement strategies ● Contribute to ideation for key moments and campaigns across all social media platforms based on the annual plans of program sections ● Assist the communication section with additional tasks as required

Results and expected outputs: ● As an active UNICEF East Asia and Pacific Regional Office’s (EAPRO) team member, efficient, timely, responsive, client-friendly and high-quality support rendered UNICEF East Asia and Pacific Regional Office’s (EAPRO) and its beneficiaries in the accomplishment of her/his functions, including o Create and manage a flow of compelling and engaging content for UNICEF EAPRO’s digital channels, targeted at young people (particularly adolescent girls) o In coordination with the Gender-Adolescent Section, liaise with interested YPAT members and set up processes to co-create high-quality engaging content on a regular basis o Prepare and conduct digital and communications-related capacity-building sessions with interested YPAT members to facilitate the creation of engaging content o Help develop new content creation capabilities within UNICEF EAPRO – e.g., reels, ultra-short form / TikTok style videos o In collaboration with interested YPAT members, present regular recommendations to increase engagement of UNICEF EAPRO’s target audiences on digital channels, particularly young people o Support the attainment of the aims of the Regional Digital Strategy o Expand reach and engagement across all digital platforms ● Age, Gender and Diversity (AGD) perspective is systematically applied, integrated and documented in all activities throughout the assignment ● A final statement of achievements towards volunteerism for peace and development during the assignment, such as reporting on the number of volunteers mobilized, activities participated in and capacities developed

● Professionalism: demonstrated understanding of operations relevant to UNICEF East Asia and Pacific Regional Office’s (EAPRO); technical capabilities or knowledge relevant or transferrable to UNICEF East Asia and Pacific Regional Office’s (EAPRO) procedures and rules; discretion, political sensitivity, diplomacy and tact to deal with clients; ability to apply good judgement; ability to liaise and coordinate with a range of different actors, especially in senior positions; where appropriate, high degree of autonomy, personal initiative and ability to take ownership; resourcefulness and willingness to accept wide responsibilities and ability to work independently under established procedures; ability to manage information objectively, accurately and confidentially; responsive and client-oriented; ● Integrity: demonstrate the values and ethical standards of the UN and UNICEF East Asia and Pacific Regional Office’s (EAPRO) in daily activities and behaviors while acting without consideration of personal gains; resist undue political pressure in decision-making; stand by decisions that are in the organization’s interest even if they are unpopular; take prompt action in cases of unprofessional or unethical behavior; does not abuse power or authority; ● Teamwork and respect for diversity: ability to operate effectively across organizational boundaries; excellent interpersonal skills; ability to establish and maintain effective partnerships and harmonious working relations in a multi-cultural, multi-ethnic, mixed-gender environment with sensitivity and respect for diversity; sensitivity and adaptability to culture, gender, religion, nationality and age; commitment to implementing the goal of gender equality by ensuring the equal participation and full involvement of women and men in all aspects of UN operations; ability to achieve common goals and provide guidance or training to colleagues; ● Commitment to continuous learning: initiative and willingness to learn new skills and stay abreast of new developments in area of expertise; ability to adapt to changes in work environment. ● Planning and organizing: effective organizational and problem-solving skills and ability to manage a large volume of work in an efficient and timely manner; ability to establish priorities and to plan, coordinate and monitor (own) work; ability to work under pressure, with conflicting deadlines, and to handle multiple concurrent projects/activities; ● Communication: proven interpersonal skills; good spoken and written communication skills, ● Flexibility: adaptability and ability to live and work in potentially hazardous and remote conditions, involving physical hardship and little comfort; to operate independently in austere environments for protracted periods; willingness to travel within the area of operations and to transfer to other duty stations within the area of operations as necessary; ● Genuine commitment towards the principles of voluntary engagement, which includes solidarity, compassion, reciprocity and self-reliance; and commitment towards UNICEF East Asia and Pacific Regional Office’s (EAPRO)’s mission and vision, as well as to the UN Core Values.

Multimedia, communication, journalism, creative writing, marketing, political science, social science or a similar discipline. ● Ability to write clearly, succinctly and for varying audiences. ● Demonstrated experience managing or moderating social media channels or online communities. ● Excellent oral and written English language skills. ● At least six months professional experience in the area of digital and social media communications. ● Demonstrated knowledge of social media trends and shifts in the social media landscape ● Creative, enthusiastic, solutions-oriented ● Ability to respond to short deadlines and demonstrate a quick turn-around and execution of creative work. ● Previous experience with humanitarian or non-profit organizations is an asset ● Ability to work with tight deadlines ● Experience with graphic, photo and video design/editing is desirable

As this is a national UN Volunteer assignment, the UN Volunteer will be responsible for arranging his/her own housing and other living essentials. National UN Volunteers are part of the malicious insurance plan.