Two Individual Contractors (11.5 months, Full-time): Data and Analytics Specialist, Individual Giving, PSFP, Division of Private Fundraising and Partnerships (PFP)

Consultant Communications & PR

Overview

Analyze data to enhance digital fundraising initiatives and improve donor experience.

You have:

• Minimum of four years progressive experience and hands-on knowledge in Google Analytics, GTM, and Optimize is required.
• A first-level university degree (Bachelors or above) in mathematics, Statistics, Economics, Computer Science, Engineering, or equivalent quantitative fields.
• Hands-on experience of building complex dashboards.
• Experience using Tableau, Spotfire, PowerBI, Data Studio, or a similar visualization tool is mandatory.
• Fluency in English is required. Knowledge of another official UN language is desirable.

Contract

This is a Consultancy contract. More about Consultancy contracts.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope

The Private Sector Fundraising and Partnerships Section (PSFP) works with National Committees and UNICEF Country Offices to maximize revenue and drive income growth. Inside PSFP, the Digital team is implementing a new Digital Revenue Strategy to Inspire, Collaborate and Enable markets to improve their digital fundraising results. The vision: become the largest and most successful digital fundraising program in the world.

The overall objective of the Digital Revenue Strategy is increasing donations through improved digital capabilities, integrating digital channels to support activities such as telemarketing, face-to-face fundraising, DRTV, telethons and others.

How can you make a difference?

UNICEF seeks to hire a talented Data and Analytics Specialist who has strong knowledge in Google Analytics, Tag Manager, Optimize, Hotjar, and Microsoft clarity to deliver the best possible Analytics Implementation in the digital industry and apply rigorous analytics to help our paid media teams assess the effectiveness and impact of their media efforts and web platform team to improve our digital customer journey.

As a Data and Analytics Specialist, you will be focused on supporting with rapid response insights and tag management solutions our NATCOM, country offices and/or Global Initiatives in selected markets. You will provide analytics direction on digital fundraising campaigns, marketing channel attribution and marketing automation with a focus on improving donor experience, while managing and democratising our global digital measurement framework as well as our first party data collection best practises.

This role will be a key asset for the global Digital Fundraising team, contributing substantially towards its digital revenue growth, taking digital fundraising to an advanced level.

MAIN TASKS

You will be responsible for developing business intelligence, while using actionable reports and insights and analytics prowess, to help improve the end-to-end donor experience.

• Own and manage Digital Analytics (Google Analytics), CRO, Media Analytics and generating business intelligence

• Ensure Data Integrity, Accuracy, and Tagging as per best practices and global standards

• Understand multiple data sources and develop methodology for joining data that will add value for acquisition, retention, and loyalty customer use cases.

• Contribute to building effective process management, quality checks, and reducing product & execution inefficiencies
• Identify gaps, architect solutions, and provide optimization recommendations that drive digital fundraising campaigns and objectives.
• Deliver end-to-end insights, performance dashboards and ROI analysis, leveraging media, behaviour, and performance data

• Manage where needed market Analytics and tagging requests (Google Analytics, GTM, Media Analytics) and generate proactive actionable insights that drive business revenue and growth.

• Translate data into human insights and stories that drive change in digital fundraising strategy and tactics.

• Design and execute measurement frameworks, test/learn strategies, and optimization scenarios to optimize market’s digital media and fundraising website performance
• Work closely with leading media partners such as Google, Facebook, TikTok and other data partners to take advantage of new measurement features (FB CAPI, Google ADH) and learning opportunities.
• Work with various internal stakeholders to ensure projects are completed in a timely manner.

• Stay in touch with market needs and industry trends to identify pain points and gaps

• Be responsible for Quality and timely deliverables for team requests.

• Document best practices and seek out opportunities to improve existing processes
• Provide thought leadership and guidance in the development of market-facing presentations and results read-outs.

DELIVERABLES

DELIVERABLE

Web Analytics

Reporting and Visualization

Conversion rate optimization

Business Intelligence

Goal

Drive management and adoption of good web analytics practice

Full funnel measurement and performance visibility

Improve website conversion

Enable data driven decision making

Strategy output

•Digital Data management & structure

•Measurement and attribution Plan

•Content and design consulting

•Holistic campaign view

•Full funnel mapping

•Media Optimization

•Testing strategy

•Personalisation strategy

•Donor Experience strategy

•Use data for planning, decision making and optimizing fundraising goals

•Strong framework for new donor growth

•Donor journey planning

Technical output

•Analytics tool implementation

•Tag Management

•Implementation QA

•Reports and insights

•Big Query Setup

•Dashboards & Analysis using SQL or some other tool

•Website performance insights

•A/B Test Implementation

•Landing page versions development

•Audience Analytics

•Attribution analytics

•Media Analytics

•Forecasting

•Propensity modelling

Platforms

Google Analytics, Google Tag Manager,

Ads Data Hub, BigQuery, Data studio, Power BI

Google Optimize, Google Analytics, Google Ads, Hotjar

GA360, BigQuery, Clevertap, Google Cloud

ESTIMATED DURATION OF THE CONTRACT AND PROPOSAL

11.5 Months, full-time, tentatively starting in May 2022.

REPORTING TO

Fundraising Manager, Individual Giving, PFP

WORKPLACE

Home-based

To qualify as an advocate for every child you will have…

Education:

• A first-level university degree (Bachelors or above) in mathematics, Statistics, Economics, Computer Science, Engineering, or equivalent quantitative fields.

Experience:

• Minimum of four years progressive experience and hands-on knowledge in the following fields: Google Analytics, GTM, Optimize is required.
• Have experience in implementing and managing Google Analytics (GA360).
• Hands-on experience of building complex dashboards
• Experience working with paid media data, including but not limited to DCM data, Google analytics 360 data, QA and data validation in warehouse environments, data studio, power BI blending and visualization techniques.

• Experience using any of Tableau, Spotfire, PowerBI, Data Studio, Qliq or a similar enterprise visualization tool is mandatory.

• Experience working directly with business users to build reports, dashboards and solving business questions with data.

• Experience designing and measuring media and audience-based tests.

Languages:

• Fluency in English is required. Knowledge of another official UN language is desirable.

Others technical competencies:

• Ability to write SQL queries, doing cohort analysis, comparative analysis etc.
• Ability to lead own projects and work independently once given a direction.

• Understanding about GA360/Adobe/Datorama/CDP/DMP etc.

• Understand the media ads tracking principle as well as the cross-platform data integration technology.

• Exposure to Facebook and Google digital media platforms desirable.
• Understanding of relational databases and/ or audience-based platforms.
• Ability to efficiently summarize and report on brand’s revenue production and quickly identify revenue improvement opportunities.

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA).

To view our competency framework, please visit here.

Remarks: Please indicate your ability, availability, and gross daily/monthly rate (in US$) to undertake the terms of reference above (including travel and daily subsistence allowance, if applicable). Applications submitted without a daily/monthly rate will not be considered. Also, please mention the earliest date you can start.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein. Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

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Potential interview questions

Added 4 years ago - Updated 1 year ago - Source: unicef.org