Strategic Marketing Planning for Social Enterprises
Support founders of social enterprises in creating outreach campaigns
Overview
Support founders of social enterprises in creating outreach campaigns
You have:
- Previous experience in campaigning or strategy development.
- Good knowledge of online marketing tools and marketing channels.
- Excellent communication, strong writing and editing skills.
- Prior experience with designing of outreach/marketing tools.
- Marketing experience with startups is considered as an advantage.
- Basic understanding of tech innovation is a plus.
- Passion about youth entrepreneurship is a plus.
Contract
This is a UNV contract. More about UNV contracts.
The Youth Co:Lab Springboard Programme is an incubation process to leave no one behind on entrepreneurship education. Through our collaboration with industry experts, alumni founders and investment partners, we curate practical curriculums to support social enterprises to best showcase their impact, and obtain mentorships and opportunities to advance their SDG solutions.
We are looking for 3 experienced and creative online volunteers to support founders of social enterprises under the Youth Co:Lab portfolio with the development of an outreach/social media campaign to increase visibility and attract users. To this end, online volunteers will build and execute one outreach/social media campaign through a competitive research, platform determination, benchmarking, messaging and audience identification. Based on this, the online volunteers will then create social media content and other necessary materials to support and execute the campaign.
Candidates should have previous experience in campaigning or strategy development, good knowledge of online marketing tools and marketing channels. Candidates should also possess excellent communication, strong writing and editing skills and prior experience with designing of outreach/marketing tools. Marketing experience with startups and basic understanding of tech innovation is considered as an advantage and passion about youth entrepreneurship is a plus.
Potential interview questions
| Can you describe a successful social media campaign you developed? | This question assesses your practical experience and effectiveness in campaign development. | Focus on the outcomes and the strategies you employed in your campaign. |
| How do you typically determine your target audience for a campaign? | The interviewer wants to understand your approach to audience identification. | Pro members can see the explanation. |
| What online marketing tools have you used, and how did they help you? | Pro members can see the explanation. | Pro members can see the explanation. |
| How do you measure the success of a marketing campaign? | Pro members can see the explanation. | Pro members can see the explanation. |
| Can you give an example of how you handled feedback on your campaign strategy? | Pro members can see the explanation. | Pro members can see the explanation. |