Strategic Communications and Brand Building Specialist (Unstereotype Alliance)

Contract

This is a P-3 contract. This kind of contract is known as Professional and Director staff. It is normally internationally recruited only. It's a staff contract. It usually requires 5 years of experience, depending on education.

Salary

The salary for this job should be between 140,639 USD and 184,155 USD.

Please keep in mind that the salary displayed here is an estimation by UN Talent based on the location and the type of contract. It may vary depending on the organization. The recruiter should be able to inform you about the exact salary range. In case the job description contains another salary information, please refer to this one.

Background

UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination of discrimination against women and girls; the empowerment of women; and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace and security.

The Multi-Stakeholder Partnerships and Advisory Services section (MPAS) brings together UN Women’s multi-stakeholder initiatives through various partnership engagements. It convenes Private Partnerships, HeForShe, Individual, Digital and

Public Giving, the Unstereotype Alliance and the Women’s Empowerment Principles |WE EMPOWER-G7 and seeks to ensure that these are complementary and synergistic. MPAS is the driver of UN Women’s corporate engagement with the private sector, philanthropy, and foundations both in terms of substantive partnerships and resource mobilization, as well as leveraging the range of UN Women’s partnership vehicles and its National Committees to achieve maximum impact for gender equality and women’s empowerment.

The Unstereotype Alliance is a thought and action platform convened by UN Women, that seeks to eradicate all harmful stereotypes from advertising and media content. The Alliance is focused on empowering women in all their diversity (race, class, age, ability, ethnicity, religion, sexuality, language, education, etc.) and addressing harmful masculinities to help create a gender equal world. The Alliance brings together a powerful global coalition of industry leaders behind the common goal of using advertising as a force for good to drive positive change.

Under the supervision of the Head of the Unstereotype Alliance Secretariat, the Strategic Communications and Brand Building Specialist will build the strategic framework for member communications, media / public relations (PR), social media, events, and the B2C campaign. They will also provide general oversight of the Social Media Consultant to produce communication products online, print, video, social media and internal communications. In addition, they will support National Chapter communication efforts and manage all global member communications and engagement plans. They will play a key role in prompting Unstereotype Alliance members to amplify the events, activations and initiatives of the Alliance to eliminate harmful stereotypes around the world.

Duties and Responsibilities

Provide Strategic direction on the Unstereotype Alliance communication strategy to widen its global presence and visibility, including social media platforms:

• Build the communications and social media strategy for the Unstereotype Alliance globally in consultation with UN Women’s communication section, and provide advice to national chapters;
• Monitor new developments in the area of digital and social media and expand UN Women’s global online presence on additional platforms as appropriate;
• Oversee the Social Media Consultant to direct the social content strategy and monitor overall optimization of Unstereotype Alliance’s global social media platforms to increase visibility of the Alliance and its mandate.
• Ensure messaging and branding consistency, by working in close coordination with UN Women’s Communication Section
• Monitor and manage reputational risks in consultation with UN Women Comms Section.

Design overall communications outreach and member engagement around Unstereotype Alliance’s work:

• Develop online communication strategies and outreach initiatives to amplify key campaigns and Unstereotype Alliance activations;
• Oversee translation and distribution of content in multiple languages as appropriate;
• Engage online influencers and collaborate with UN Women’s Comms team to engage online journalists and bloggers to increase Unstereotype Alliance’s digital and social media audiences;
• Provide regular analytics and reports on social media engagement, member amplification of activities and media coverage around specific campaigns;
• Collaborate with members, stakeholders and colleagues to support communications and social media outreach;
• Identify most appropriate tools for digital communications and social media management and analytics, and lead the procurement processes as appropriate.

Develop and implement communication strategies to support the Unstereotype Alliance biannual workplan, member events, initiatives and corporate priorities:

• Create annual communications plan of initiatives and campaigns in alignment with annual objectives and workstream activations, collaborating with workstream leads (Deputy Vice Chairs) to maximise engagement of members, media and the public;
• Develop and implement communications strategies for campaigns and relevant international days, and presence at large events, e.g. Annual Member Summit, Cannes Lions Festival, Generation Equality Forum, Advertising Week New York;
• Develop a series of digital branded content to engage, inform and support members to advance the mission of the Unstereotype Alliance with their marketing and advertising teams, holding live conversations, calls to action, and social media activities as appropriate;
• Develop and implement communications plans for the launch of key research projects and knowledge products including content and copy review, design and imagery, campaign assets, PR support and multi-stakeholder amplification.

Coordinate member engagement and communications plans, including measurement metrics:

• Oversee all member communications including management of monthly All Member Calls (content, speaker briefing, talk points and associated communications);
• Provide coordination support to the Head of the Secretariat with prospective member meetings
• Coordinate new member onboarding processes including the creation of communications risk mitigation plans, announcement communications, and development of annual engagement plans;
• Liaise with members to secure Unstereotype Alliance campaign activations as well as supporting member activities and campaigns in keeping with UA mandate and key messages;
• Provide coordination support in the development of workstream activations and project planning in accordance with member needs and industry trends;
• Monitor member engagement and adherence to agreed annual engagement plan, with communications tracking for each global member (including Unstereotype Metric tracking and reporting).

Key Performance Indicators:

• High-quality visual and written content produced and disseminated on all Unstereotype Alliance platforms and those of other constituencies, informed by analytics;
• Global communication and brand building strategy for 2022-23 developed, in consultation with national expansion programme and national chapters;
• Growth of online audience, through high quality creative social media campaigns implemented with high engagement and extensive reach;
• Development of high quality knowledge products with launch communication plans that achieve high visibility and implementation;
• Increased engagement in select live industry events, successfully covered in PR and on social media;
• High quality production of virtual events and digital moments: live interviews, webinars and podcasts

Competencies

Core Values:

• Respect for Diversity;
• Integrity;
• Professionalism.

Core Competencies:

• Awareness and Sensitivity Regarding Gender Issues;
• Accountability;
• Creative Problem Solving;
• Effective Communication;
• Inclusive Collaboration;
• Stakeholder Engagement;
• Leading by Example.

Please visit this link for more information on UN Women’s Core Values and Competencies: http://www.unwomen.org/-

/media/headquarters/attachments/sections/about%20us/employment/un-women-employment-values-and- competencies-definitions-en.pdf

FUNCTIONAL COMPETENCIES:

• Very good understanding of major digital platforms and proven experience in strategic communications and social media outreach at the international level;
• Ability to develop and implement effective communications strategies and campaigns, with social media as a central channel;
• Excellent writing and editing skills;
• Strong editorial judgement, including ethical and political awareness;
• Ability to provide effective training in the area of communications and social media;
• strong organizational and time management skills; ability to multitask and balance multiple responsibilities;
• Strong teamworking skills and ability to interact with different colleagues;
• Very good understanding of visual content, including how it can best be produced and shared on social media and with influencers;
• Strong awareness of digital trends;
• Strong knowledge of women’s rights and gender equality issues;
• Familiarity with the UN system is an asset

Required Skills and Experience

Education and certification:

• Master’s degree or equivalent in Communications, Journalism, International Affairs, Political Science or similar is required;
• A first-level university degree in combination with five additional years of qualifying experience may be accepted in lieu of the advanced university degree.

Experience:

• At least 5 years of experience in marketing communications, social media, online journalism or digital communications at the international level;
• Experience in developing and implementing marketing communication strategies including social media content, events and campaigns;
• Experience in writing, editing, content production and dissemination for online audiences at the international level;
• Experience developing partner or stakeholder communications and engagement strategies including training tools;
• Experience working in sensitive and fast-moving news, communications or advocacy contexts;
• Experience producing and interpreting social media analytics to inform content production;
• Experience working with the UN is an asset

Language Requirements:

• Written and oral fluency in English is required;
• Knowledge of another UN official working language is an asset.

“The duration of the assignment is until the end of the year. Whereas an external candidate will be offered a temporary appointment, subject to release agreements, staff members in UN Women may be administered as a temporary assignment and staff members in the UN Common system may be administered under a loan arrangement.”

Application:

All applications must include (as an attachment) the completed UN Women Personal History form (P-11) which can be downloaded from https://www.unwomen.org/sites/default/files/Headquarters/Attachments/Sections/About%20Us/Employment/UN-Women-P11-Personal-History-Form.doc Kindly note that the system will only allow one attachment. Applications without the completed UN Women P-11 form will be treated as incomplete and will not be considered for further assessment.

GS fixed-term appointment (FTA) and temporary appointment (TA) positions located in New York are open to candidates who are either US Permanent Residents, US Citizens or holders of a valid G4 visa at the time of their application and whose G4 visa has been acquired on account of their employment in the UN Systems based in New York.

Note:

In July 2010, the United Nations General Assembly created UN Women, the United Nations Entity for Gender Equality and the Empowerment of Women. The creation of UN Women came about as part of the UN reform agenda, bringing together resources and mandates for greater impact. It merges and builds on the important work of four previously distinct parts of the UN system (DAW, OSAGI, INSTRAW and UNIFEM), which focused exclusively on gender equality and women's empowerment.

At UN Women, we are committed to creating a diverse and inclusive environment of mutual respect. UN Women recruits, employs, trains, compensates, and promotes regardless of race, religion, color, sex, gender identity, sexual orientation, age, ability, national origin, or any other basis covered by appropriate law. All employment is decided?on the basis of qualifications, competence, integrity and organizational need.

If you need any reasonable accommodation to support your participation in the recruitment and selection process, please include this information in your application.

UN Women has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UN Women, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. All selected candidates will be expected to adhere to UN Women’s policies and procedures and the standards of conduct expected of UN Women personnel and will therefore undergo rigorous reference and background checks. (Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.)