Social Media Specialist

Contract

This is a UNV National Specialist contract. This kind of contract is known as National UN Volunteer. It is normally only for nationals. More about UNV National Specialist contracts.

The World Health Organization works with its Member States to (1) achieve universal coverage, (2) protect people from emergencies and (3) make sure that people enjoy better health and wellbeing. The Regional Office for the Eastern Mediterranean Region (EMRO) supports its 22 Member States towards this objective. The department of Universal Health Coverage (UHC) Communicable Diseases (DCD) works towards implementation of a UHC approach to the control, elimination or eradication of communicable diseases, including malaria, tuberculosis, HIV, STIs, Neglected Tropical Diseases (NTDs) and vaccine preventable diseases. It also includes two cross cutting technical units working on antimicrobial resistance and on public health laboratory services. The United Nations Volunteers will work in the Director’s office to provide support to the scientific work, with a focus of coordinating and integrating the contribution of the different technical units into a consistent vision. While some of the tasks are ancillary in nature, they would provide exposure to WHO policy issue in contest where the feedback from the Director would be an excellent development opportunity for a junior graduate.

Within the delegated authority and under the supervision of [Social Media Officer ] or his/her designated mandated representative(s), the UNV [Social Media Associate] will:

•Develop the weekly social media content plans after following up with the communication focal points supporting the different departments of the Regional Officer as well as the WHO country offices. The plan will include key messages, the number of posts, dates and time of publishing. •Draft written content for Facebook, Twitter, Instagram, Linked In and Tik Tok to achieve the objectives of campaigns and the daily posts. All content should be drafted in English and Arabic. •Design and implement social media cards to accompany the written text on Facebook, Twitter, Instagram, Linked In and Tik Tok. •Film and edit videos to deliver the key messages on Facebook, Twitter, Instagram, Linked In, and Tik Tok. •Create subtitles for videos in English and Arabic. •Coordinate and follow up with external vendors on the implementation of campaign material. •Use analytical tools to extract information from Facebook, Twitter, Instagram, Linked In, and Tik Tok such as Twitter Analytics, Facebook Insights, and analytics platforms. •Coordinate livestreaming of EMRO events on social media with the technical teams. •Take photos to be used on social media – including photos from conferences, events, and field visits. •Provide support for country offices in drafting content and designing and implementing visuals. •Coordinate Regional campaigns with all country offices in the Region by ensuring all communication officers have received the social media plan and material. •Collect feedback and analysis from country offices for reginal campaigns. •Cover or support other communication colleagues when needed.

• Very good knowledge of social media trends across the Eastern Mediterranean Region. • Excellent understanding of social media strategy, management and tactics. • Excellent written and verbal communication skills in both English and Arabic. • Ability to design high quality visuals and videos. • Ability to work under pressure and achieve multiple deadlines. • Creativity. • Producing results.

• using social media platforms professionally, developing social media content including posts, designs and vidoes, and • Experience in using and managing social media platforms and tools in a professional environment, preferably an international organization. • Training courses or certifications in relevant fields such as health communications, digital media, social media, corporate branding, emergency communications, storytelling or other related fields of discipline are desirable

The duty station will be Cairo, which is a family duty station with a wide range of services (health, education and leisure) and good living conditions. Cairo (and Egypt) has long been a centre of the region’s political and cultural life, with high levels of tourism. Like other similar cities, Cairo offers good quality of life in terms of access to shopping centres, banks, medical services, educational facilities, cultural events, etc. The Arab Republic of Egypt has a unique geographical position in Northeast Africa, at the crossroads of Europe and Asia, on the Mediterranean and Red Sea, and its connection to Sub Saharan Africa through the Nile Valley. The country is defined by desert and the Nile, the longest river on Earth.

With over 90 million inhabitants, two-thirds of which are below 30 years, Egypt is Africa's third most populous country after Nigeria and Ethiopia and has the highest population in the Arab world's most densely populated areas, especially in greater Cairo, Alexandria and other major cities in the Nile Delta. The country has witnessed significant political and economic changes since 2011. Through this transition, which includes periods of political unrest, the main income sources of the economy have been negatively impacted, particularly in the tourism sector, as well as revenues from the Suez Canal, oil and remittances from Egyptians working abroad, affected by the global economy. However, with the current political stability, tourism is getting improved, and touristic activities are going back to normal. UN staffs are not directly targeted in Egypt and for the most are vulnerable to being in the wrong place at the wrong time. It is recommended to keep dwell time in the immediate vicinity of military, police and other prominent official installations to the minimum.