Social Media Specialist
Enhance UNEP's social media presence through strategic content and engagement.
Overview
Enhance UNEP's social media presence through strategic content and engagement.
You have:
- A Bachelors degree in journalism, communication, digital marketing or a related field is required.
- A minimum of 5 years of experience managing social media channels is required.
- Stellar social copy writing editing skills is required.
- Ability to translate technical and nuanced information into clear, emotional and engaging content for broad public audiences is required.
- Experience using social media scheduling tools is required.
- Experience using design tools such as Canva, Adobe Suite is required.
- Strong organizational skills and the ability to multi-task is required.
- Previous experience with a multilateral or international/UN organization is desirable.
- Fluency in English is required.
- Fluency in French is an asset.
Contract
This is a Consultancy contract. More about Consultancy contracts.
Result of Service
-Enhanced UNEP’s social media channels with consistent, high-quality, and engaging content aligned with the organization’s mandate and priorities -Improved the performance, reach, and engagement of UNEP’s channels through strategic content planning and data-driven optimization.
Work Location
NAIROBI
Expected duration
6 MONTHS
Duties and Responsibilities
The United Nations Environment Programme (UNEP) is the leading global environmental authority that sets the global environmental agenda, promotes the coherent implementation of the environmental dimension of sustainable development within the United Nations system and serves as an authoritative advocate for the global environment. UNEP's mandate is to coordinate the development of environmental policy consensus by keeping the global environment under review and bringing emerging issues to the attention of governments and the international community for action. UNEP's Communication Division communicates UNEP's core messages to all stakeholders and partners, raising environmental awareness and enhancing the profile of UNEP worldwide. The social media specialist reports to the Head, Social Media Unit, of UNEP’s Communication Division. The incumbent will perform the following functions: -Planning, development and implementation of dynamic, interactive and meaningful social media content strategies and packages for campaigns, including the year-long World Environment Day campaign, and daily community management of UNEP’s global social media channels on related issues; -Produce compelling content for UNEP’s social media channels, including X, Instagram, LinkedIn, Facebook, BlueSky, and TikTok; -Design and develop visual content assets—including social media cards, reels, and other formats—to support campaigns and day-to-day engagement across platforms; -Schedule, proofread and check social media and digital content for accuracy and timeliness; -Monitoring and moderation of social media channels, flagging risk and opportunities to deepen engagement; -Editorial planning and processes with relevant colleagues managing of UNEP’s Arabic, French, Spanish, Chinese and Russian social media channels; -Monitor key indicators for UNEP's social media efforts and report on performance; -Identify new opportunities to continually improve UNEP’s presence across digital platforms and deepen engagement with targeted audiences.
Qualifications/special skills
A Bachelors degree in journalism, communication, digital marketing or a related field is required. A minimum of 5 years of experience managing social media channels is required Stellar social copy writing editing skills is required Ability to translate technical and nuanced information into clear, emotional and engaging content for broad public audiences is required, Experience using social media scheduling tools is required Experience using design tools such as Canva, Abode Suite, is required Strong organizational skills and the ability to multi-task is required Previous experience with a multilateral or international/UN organization is desirable
Languages
English and French are the working languages of the United Nations Secretariat. For this position, fluency in English is required.
Additional Information
Not available.
No Fee
THE UNITED NATIONS DOES NOT CHARGE A FEE AT ANY STAGE OF THE RECRUITMENT PROCESS (APPLICATION, INTERVIEW MEETING, PROCESSING, OR TRAINING). THE UNITED NATIONS DOES NOT CONCERN ITSELF WITH INFORMATION ON APPLICANTS’ BANK ACCOUNTS.
Potential interview questions
| Describe a successful social media campaign you managed. What were the goals, and how did you measure success? | The interviewer wants to assess your experience in managing campaigns and measuring their effectiveness. | Provide specifics on the campaign, its objectives, your strategies, and the metrics used. |
| Explain how you would manage negative comments or feedback on social media platforms. | This assesses your conflict resolution and communication skills in a public setting. | Pro members can see the explanation. |
| How do you stay updated with the latest social media trends and platform changes? | Pro members can see the explanation. | Pro members can see the explanation. |
| Give an example of how you translated technical information into engaging content for a general audience. | Pro members can see the explanation. | Pro members can see the explanation. |
| What social media scheduling tools have you used, and how did they improve your workflow? | Pro members can see the explanation. | Pro members can see the explanation. |
| Discuss a time when you identified a new opportunity for content that engaged your audience more effectively. | Pro members can see the explanation. | Pro members can see the explanation. |
| How do you measure the performance of your social media content? | Pro members can see the explanation. | Pro members can see the explanation. |
| What strategies would you employ to improve UNEP’s digital presence? | Pro members can see the explanation. | Pro members can see the explanation. |