Social Media Specialist

Overview

Oversee and execute UNFPA's social media strategy and content.

You have:

• Advanced university degree in relevant field, preferably journalism, strategic communications, public relations or advertising/marketing is required.
• A minimum of 5 years of relevant work experience driving visibility and engagement in social media.
• Demonstrated experience in creative visual storytelling and developing creative multimedia content for social media.
• Proven success leveraging the news cycle and pop culture moments to drive reach and engagement.
• Experience driving awareness of humanitarian crises is desirable.
• Deep understanding of online audiences and experience communicating with global audiences interested in social issues, women’s healthcare and human rights.
• Advanced user of social media platforms like X, Facebook, Instagram, TikTok, YouTube and LinkedIn.
• Advanced experience with social media management platforms, social media analytical and social listening tools.
• Strong project management skills and ability to build a collaborative working environment.
• Sound editorial judgement and ethical awareness.
• Experience handling and responding to reputational issues, mis- or disinformation, or other crises on social media.
• Fluency in English with excellent drafting abilities and editorial skills required; knowledge of French, Spanish or Arabic is an asset.

Contract

This is a P-3 contract. This kind of contract is known as Professional and Director staff. It is normally internationally recruited only. It's a staff contract. It usually requires 5 years of experience, depending on education.

Salary

The salary for this job should be between 131,084 USD and 171,644 USD.

Please keep in mind that the salary displayed here is an estimation by UN Talent based on the location and the type of contract. It may vary depending on the organization. The recruiter should be able to inform you about the exact salary range. In case the job description contains another salary information, please refer to this one.

The Position:

This position is located within the Digital Team in the Media and Communications Branch, Division for External Relations (DER) and reports directly to the Head of Digital Communication.

How you can make a difference:

UNFPA is the lead UN agency for delivering a world where every pregnancy is wanted, every childbirth is safe and every young person's potential is fulfilled. UNFPA’s strategic plan (2022-2025), reaffirms the relevance of the current strategic direction of UNFPA and focuses on three transformative results: to end preventable maternal deaths; end unmet need for family planning; and end gender-based violence and harmful practices. These results capture our strategic commitments on accelerating progress towards realizing the ICPD and SDGs in the Decade of Action leading up to 2030. Our strategic plan calls upon UN Member States, organizations and individuals to “build forward better”, while addressing the negative impacts of the Covid-19 pandemic on women’s and girls’ access to sexual and reproductive health and reproductive rights, recover lost gains and realize our goals.

In a world where fundamental human rights are at risk, we need principled and ethical staff, who embody these international norms and standards, and who will defend them courageously and with full conviction.

UNFPA is seeking candidates that transform, inspire and deliver high impact and sustained results; we need staff who are transparent, exceptional in how they manage the resources entrusted to them and who commit to deliver excellence in programme results.

Job Purpose:

We are looking for a Social Media Specialist who will help oversee and execute the day-to-day social media strategy for UNFPA global social media channels.

With guidance from the Head of Digital Communications, the incumbent will be responsible for the coordination and creative direction of UNFPA’s social media content and campaign production and its alignment with the international news cycle.

The Social Media Specialist will work with the Social Media Team to identify latest trends and opportunities with influencers and partners and leverage them for UNFPA social media channels.

The incumbent will lead the planning and delivery of social media content strategy, receiving requests from across the organization for postings and amplification, evaluating and prioritizing them for release on UNFPA global channels.

The Social Media Specialist will also act as an advisor for the prevention of, and response to reputational crises with a social media component.

You would be responsible for:

• Lead the planning and delivery of the social media strategy to attract the attention of our core target audience among the general public, as well as policy makers, donors, influencers, civil society and politicians.
• Leverage social media trends, the news cycle and other key moments to drive engagement with our core audience.
• Ideate and deliver creative social media campaigns and content that drive awareness and engagement.
• Produce English copy for UNFPA's social media platforms, Facebook, X, Instagram, LinkedIn and Youtube. Evaluate, select and adapt visual assets including photos, illustrations and videos for use on social media channels. Review and edit copy proposed by other members of the Digital Team.
• Coordinate with focal points across the organization on content planning for important moments and priority events.
• Provide creative inputs and strategic advice at brainstormings for global communications campaigns.
• Advise and offer strategic guidance to the Social Media Team and other social media content producers and support them with the editing and production of channel specific copy.
• Organize and maintain the shared team editorial calendar, mapping out the daily posting cadence.
• Work with a team of technical experts and brief external graphic designers on the creation of campaign specific social media packs.

Qualifications and Experience:

Education:

• Advanced university degree in relevant field, preferably journalism, strategic communications, public relations or advertising/marketing is required.

Knowledge and Experience:

• A minimum of 5 years of relevant work experience driving visibility and engagement in social media,
• Demonstrated experience in creative visual storytelling and developing creative multimedia content for social media,
• Proven success leveraging the news cycle and pop culture moments to drive reach and engagement,
• Experience driving awareness of humanitarian crises is desirable,
• Experience designing posts and using design tools is an advantage,
• Deep understanding of online audiences and experience communicating with global audiences interested in social issues, women’s healthcare and human rights,
• Proven experience in building and maintaining global online communities,
• Advanced user of social media platforms like X, Facebook, Instagram, TikTok, YouTube and LinkedIn,
• Advanced experience with social media management platforms, social media analytical and social listening tools,
• Strong project management skills and ability to build a collaborative working environment,
• Sound editorial judgement and ethical awareness,
• Experience handling and responding to reputational issues, mis- or disinformation, or other crises on social media,
• Understanding of social media fundraising, individual giving and online advocacy is desirable,
• Willingness to work off-hours in the case of a UNFPA emergency response, other crisis or major PR moment.

Languages:

• Fluency in English with excellent drafting abilities and editorial skills required; knowledge of French, Spanish or Arabic is an asset.

Required Competencies:

Values:

• Exemplifying integrity,
• Demonstrating commitment to UNFPA and the UN system,
• Embracing cultural diversity,
• Embracing change

Core Competencies:

• Achieving results,
• Being accountable,
• Developing and applying professional expertise/business acumen,
• Thinking analytically and strategically,
• Working in teams/managing ourselves and our relationships,
• Communicating for impact

Functional Competencies:

• Creating visibility for the organization on social media channels,
• Creativity,
• Ability to conceive and produce fresh, accurate, jargon-free social media copy on deadline,
• Maintaining and growing vibrant online communities

Compensation and Benefits:

This position offers an attractive remuneration package including a competitive net salary plus health insurance and other benefits as applicable.

UNFPA Work Environment:

UNFPA provides a work environment that reflects the values of gender equality, diversity, integrity and healthy work-life balance. We are committed to ensuring gender parity in the organization and therefore encourage women to apply. Individuals from the LGBTQIA+ community, minority ethnic groups, indigenous populations, persons with disabilities, and other underrepresented groups are highly encouraged to apply. UNFPA promotes equal opportunities in terms of appointment, training, compensation and selection for all regardless of personal characteristics and dimensions of diversity. Diversity, Equity and Inclusion is at the heart of UNFPA's workforce - click here to learn more.

Disclaimer:

Selection and appointment may be subject to background and reference checks, medical clearance, visa issuance and other administrative requirements.

UNFPA does not charge any application, processing, training, interviewing, testing or other fee in connection with the application or recruitment process and does not concern itself with information on applicants' bank accounts.

Applicants for positions in the international Professional and higher categories, who hold permanent resident status in a country other than their country of nationality, may be required to renounce such status upon their appointment.

Potential interview questions