Social Media Publicity Consultant – Level B

Contract

This is a Consultancy contract. More about Consultancy contracts.

Result of Service

• Targeted promotion set up and implemented for IPBES social media channels • Growth in the IPBES social media follower/fan base • Significant increase in the engagement rates with IPBES social media posts • Significant increase in the reach of IPBES social media post

Work Location

Home-Based

Expected duration

5 Months

Duties and Responsibilities

The United Nations Environment Programme (UNEP) is the leading global environmental authority that sets the global environmental agenda, promotes the coherent implementation of the environmental dimension of sustainable development within the United Nations system and serves as an authoritative advocate for the global environment. Established in April 2012, the Intergovernmental Platform on Biodiversity and Ecosystem Services (IPBES) has a membership of over 140 Governments (see www.IPBES.net) and seeks to respond to the needs of governments and other stakeholders to strengthen the science-policy interface on biodiversity and ecosystem services. This post is located at the UNEP/ IPBES secretariat at the Bonn duty station. Under the overall supervision of the Administrative Officer/ Head of Administration, the incumbent assists in providing to the IPBES secretariat administrative support in the areas of travel and general procurement. Working remotely, under the overall supervision of the IPBES Head of Communications, and the IPBES Social and Digital Media Officer, the Consultant will: 1. Strategically design, set up, implement and oversee targeted promotion for IPBES social media channels, informed by and aligned with the IPBES Social Media Strategy a. in the lead-up to, during and post the 11th session of the IPBES Plenary b. in the lead-up to the launch, during and post-launch of the Assessment Report on the interlinkages among biodiversity, water, food and health on (known as the “Nexus Assessment”) c. in the lead-up to the launch, during and post- launch of the Assessment Report on the underlying causes of biodiversity loss, and the determinants of transformative change and options for achieving the 2050 Vision for Biodiversity (known as the “Transformative Change Assessment”). 2. Monitor the performance of targeted promotion for the IPBES social media channels a. Monitor IPBES user/fan/follower behaviour on social media in response to the targeted promotion b. Provide regular strategic and tactical reports to internal audiences on performance of IPBES social media promotion activities 3. Strengthen follower/fan base and engagement with IPBES social media through targeted promotion a. Increase IPBES social media users/fans/followers and engagement in accordance with the IPBES Social Media Strategy.

Qualifications/special skills

University degree (Master's degree or equivalent) in communication, journalism, media, language, environmental studies, or related field is required. A first level university degree in combination with qualifying experience will be accepted in lieu of the advanced university degree. Minimum 15 years of experience in communications roles, with at least 10 years of demonstrated significant experience in targeted social media promotion is required Demonstrated experience with digital communications, digital content creation and research for social media publicity is required Up-to-date knowledge of social media platforms, trends, and functions is required Knowledge of IPBES, biodiversity and environment-related matters is desirable Google Online Marketing, Meta Creative Strategy Professional and LinkedIn Marketing Labs certifications is desirable Experience of working for a UN agency or similar international organization in social media promotions within the last five years is desirable

Languages

Fluency in oral and written English is required.

Additional Information

Not available.

No Fee

THE UNITED NATIONS DOES NOT CHARGE A FEE AT ANY STAGE OF THE RECRUITMENT PROCESS (APPLICATION, INTERVIEW MEETING, PROCESSING, OR TRAINING). THE UNITED NATIONS DOES NOT CONCERN ITSELF WITH INFORMATION ON APPLICANTS’ BANK ACCOUNTS.