Social Media Publicity Consultant – Level B
Design and implement targeted social media promotions for IPBES.
This opening expired 1 year ago.
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Overview
Design and implement targeted social media promotions for IPBES.
You have:
- University degree (Master's degree or equivalent) in communication, journalism, media, language, environmental studies, or related field is required.
- Minimum 15 years of experience in communications roles, with at least 10 years of demonstrated significant experience in targeted social media promotion is required.
- Demonstrated experience with digital communications, digital content creation and research for social media publicity is required.
- Up-to-date knowledge of social media platforms, trends, and functions is required.
- Knowledge of IPBES, biodiversity and environment-related matters is desirable.
- Google Online Marketing, Meta Creative Strategy Professional and LinkedIn Marketing Labs certifications is desirable.
- Experience of working for a UN agency or similar international organization in social media promotions within the last five years is desirable.
- Fluency in oral and written English is required.
Contract
This is a Consultancy contract. More about Consultancy contracts.
Result of Service
• Targeted promotion set up and implemented for IPBES social media channels • Growth in the IPBES social media follower/fan base • Significant increase in the engagement rates with IPBES social media posts • Significant increase in the reach of IPBES social media post
Work Location
Home-Based
Expected duration
5 Months
Duties and Responsibilities
The United Nations Environment Programme (UNEP) is the leading global environmental authority that sets the global environmental agenda, promotes the coherent implementation of the environmental dimension of sustainable development within the United Nations system and serves as an authoritative advocate for the global environment. Established in April 2012, the Intergovernmental Platform on Biodiversity and Ecosystem Services (IPBES) has a membership of over 140 Governments (see www.IPBES.net) and seeks to respond to the needs of governments and other stakeholders to strengthen the science-policy interface on biodiversity and ecosystem services. This post is located at the UNEP/ IPBES secretariat at the Bonn duty station. Under the overall supervision of the Administrative Officer/ Head of Administration, the incumbent assists in providing to the IPBES secretariat administrative support in the areas of travel and general procurement. Working remotely, under the overall supervision of the IPBES Head of Communications, and the IPBES Social and Digital Media Officer, the Consultant will: 1. Strategically design, set up, implement and oversee targeted promotion for IPBES social media channels, informed by and aligned with the IPBES Social Media Strategy a. in the lead-up to, during and post the 11th session of the IPBES Plenary b. in the lead-up to the launch, during and post-launch of the Assessment Report on the interlinkages among biodiversity, water, food and health on (known as the “Nexus Assessment”) c. in the lead-up to the launch, during and post- launch of the Assessment Report on the underlying causes of biodiversity loss, and the determinants of transformative change and options for achieving the 2050 Vision for Biodiversity (known as the “Transformative Change Assessment”). 2. Monitor the performance of targeted promotion for the IPBES social media channels a. Monitor IPBES user/fan/follower behaviour on social media in response to the targeted promotion b. Provide regular strategic and tactical reports to internal audiences on performance of IPBES social media promotion activities 3. Strengthen follower/fan base and engagement with IPBES social media through targeted promotion a. Increase IPBES social media users/fans/followers and engagement in accordance with the IPBES Social Media Strategy.
Qualifications/special skills
University degree (Master's degree or equivalent) in communication, journalism, media, language, environmental studies, or related field is required. A first level university degree in combination with qualifying experience will be accepted in lieu of the advanced university degree. Minimum 15 years of experience in communications roles, with at least 10 years of demonstrated significant experience in targeted social media promotion is required Demonstrated experience with digital communications, digital content creation and research for social media publicity is required Up-to-date knowledge of social media platforms, trends, and functions is required Knowledge of IPBES, biodiversity and environment-related matters is desirable Google Online Marketing, Meta Creative Strategy Professional and LinkedIn Marketing Labs certifications is desirable Experience of working for a UN agency or similar international organization in social media promotions within the last five years is desirable
Languages
Fluency in oral and written English is required.
Additional Information
Not available.
No Fee
THE UNITED NATIONS DOES NOT CHARGE A FEE AT ANY STAGE OF THE RECRUITMENT PROCESS (APPLICATION, INTERVIEW MEETING, PROCESSING, OR TRAINING). THE UNITED NATIONS DOES NOT CONCERN ITSELF WITH INFORMATION ON APPLICANTS’ BANK ACCOUNTS.
Potential interview questions
| Describe a time when you successfully increased social media engagement for a project. | This assesses your ability to grow engagement, a key responsibility of the role. | Provide specifics about the strategies used and the measurable outcomes achieved. |
| How do you keep up with the latest social media trends and tools? | This question evaluates your commitment to staying informed in a fast-changing field. | Pro members can see the explanation. |
| Explain a challenge you faced in a communication role and how you overcame it. | Pro members can see the explanation. | Pro members can see the explanation. |
| What strategies would you employ to effectively promote IPBES on social media? | Pro members can see the explanation. | Pro members can see the explanation. |
| How would you measure the success of your social media promotions? | Pro members can see the explanation. | Pro members can see the explanation. |
Added 1 year ago
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Updated 1 year ago
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Source:
careers.un.org
