Social Media Outreach and Marketing for ASEAN Business Youth Association
Contract
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We are looking for experienced and creative online volunteers to support our communications team with the development of a Facebook campaign to increase visibility and attract users. The online volunteer will be responsible for creating content and designing posters for a series of Facebook posts that aim to educate and raise awareness among Singaporean youth about ASEAN economies and culture. Our core team will be providing information on what needs to be publicized and volunteers will be working together with our marketing team to run the campaign.
- Outreach and advocacy
Web and graphic design
ASEAN is predicted to become the fourth-largest economy by 2030. Therefore, the team recognizes the economic importance and underlying potential of the ASEAN region to the future of Singapore. But there has yet to be a strong emphasis on the ASEAN region by Singaporeans. There were times when we have to interact with our ASEAN counterparts or talk about ASEAN issues in school or during exchange programs, we found that we are lacking knowledge in these areas and not able to articulate them well enough. Additionally, we realized that our peers generally viewed ASEAN countries as being laid-back, backward-looking, Third World Countries with little opportunities for career growth and personal development. While these former countries are also highly encouraged, we realized the urgency to build a community for Singaporeans to know ASEAN even better. We felt compelled to first change Singaporeans’ perceptions towards the ASEAN region, build a common platform for Singaporeans to access and tap on ASEAN-related information and resources. So a strong presence online, especially social media will be required to target the youth effectively.
Volunteers: 2 needed
1-5 hours per week / 8 weeks
Proficient in Adobe Photoshop, Adobe Premeire and Canva; Experience in content writing and poster designing for social media platforms such as Facebook and Instagram; Experience in social media marketing campaign with strong storytelling skills; Related research experience on ASEAN countries; Proficient in video editing is a plus. Youth from ASEAN countries who are passionate about youth empowerment and cultural exchange is preferred.
Singapore
- English