Social Media Manager for Executive Director

WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race, color, national origin, ethnic or social background, genetic information, gender, gender identity and/or expression, sexual orientation, religion or belief, HIV status, physical or mental disability.

Job Title: Social Media Manager for the Executive Director Type of Contract: Consultant (Level 2) Division: Office of Executive Director Duty Station (City, Country): Rome HQ, Italy Duration: 11 months

Deadline for applications: Sunday, 10 September 2023

BACKGROUND AND PURPOSE OF THE ASSIGNMENT:

This position defines, manages and plans all aspects of the Executive Director’s social media channels at WFP and provides guidance for broader communications activities as required. The Executive Director’s official channels currently include Twitter (“X”), with plans to expand to new platforms.

This Social Media Manager works with colleagues in the Office of the Executive Director (OED) to develop a strategy and plan for Executive Director’s communications and social media priorities. The position will hold responsibility for enhancing and amplifying the Executive Director’s online presence and image, organizational narratives and goals.

The Social Media Manager reports to the Chief of Staff.

ACCOUNTABILITIES/RESPONSIBILITIES:

1. Serve as strategist for the Executive Director’s social media channels, identifying new ways to reach and engage with critical audiences for WFP, such as host and donor government leadership, United Nations and NGO partners and other stakeholders. 2. Identify new platforms to launch the Executive Director’s presence; create and implement a platform-specific strategy for each. 3. Develop and continually refine the Executive Director’s voice and image across social media, together with OED and core teams. This includes the development of compelling narratives and identifying thought leadership opportunities while also exercising situational awareness and appropriate timing. 4. Work closely with the OED Team, the Chief of Staff, and other colleagues as appropriate to ensure an engaging and consistent social media profile across the Executive Director’s digital presence and mitigate any possible risks. 5. Conceptualize, provide the creative direction, and oversee the development of high-quality ED social media initiatives and content, such as social media videos and campaigns. 6. Manage the Executive Director’s social media during field missions, including the development and implementation of the social media plan and relevant video scripts for each mission, sometimes travelling with OED staff to gather real-time, multimedia content directly from the Executive Director. Liaise with regional and country communications officers to develop compelling narratives and social media content. 7. Create graphic content (fact cards, quote cards, etc) as appropriate for key Executive Director engagements. 8. Determine areas of opportunity, identify trends and champion creative ideas that leverage the Executive Director’s unique strengths and further build on her existing public persona, as well as the WFP brand. 9. Generate donor-specific content where appropriate, including photo and video of the Executive Director, in order to cultivate stronger relationships and support fundraising goals and activities. 10. Identify key brand-building moments to engage audiences and create authentic and positive interaction with the Executive Director’s followers. 11. Promote transparency and deliver strategic coherence of the ED’s engagements, reporting on critical meetings and briefings, such as the UN Security Council or bilateral meetings with key stakeholders such as heads of governments, etc. 12. Analyze social media metrics for each platform, continually identifying actionable insights for content creation and strategy decisions. 13. Closely collaborate with internal IT cyber security experts to safeguard the Executive Director’s official accounts and initiate take-down of impersonator accounts. 14. Monitor emerging social media discourse as it pertains to the Executive Director, escalate and advise on instances of reputational risk, particularly in countries where WFP operates in a highly politicized context and where risk would be considerable if not managed quickly and appropriately, such as security, operational, etc. 15. Provide evidence-based recommendations to mitigate reputational risk and counteract the growing threat of fake news, misinformation and disinformation where possible. 16. Closely collaborate with regional and country offices to navigate regional or national sensitivities, identify important considerations for public perception, and make suggestions for how to mitigate risk. 17. Other tasks as required.

DELIVERABLES QUALIFICATIONS AND EXPERIENCE REQUIRED:

• Excellent working knowledge of social media metrics and analytics tools;
• Proven ability in writing strong executive voice social media copy and developing assets that resonate widely;
• Demonstrated experience in providing creative strategy and direction to digital specialists developing platform-specific content that resonates;
• Ability to work in a team and to switch rapidly between different projects in a fast-paced environment.
• The Office of the Executive Director (OED) develops a strategy and plan for Executive Director’s communications and social media priorities in place.
• Enhanced and amplifying the Executive Director’s online presence and image, organizational narratives, and goals.

QUALIFICATIONS AND EXPERIENCE REQUIRED:

Education:

• A Masters’ degree in a Communications, Marketing, Journalism, Public Relations or other related fields

Experience:

• At least eight years of postgraduate professional experience in social media, communications or related area.

Knowledge and Skills:

• Excellent working knowledge of major social media channels including Twitter, Instagram and LinkedIn;
• Excellent working knowledge of social media metrics and analytics tools;
• Proven ability in writing strong executive voice social media copy and developing assets that resonate widely;
• Proven capabilities in developing effective country-specific social media messaging and compelling narratives;
• Proven experience managing the social media accounts of a high-profile leader or organization;
• Demonstrated experience in providing creative strategy and direction to digital specialists developing platform-specific content that resonates;
• Demonstrated expertise in risk management and mitigation as it pertains to digital platforms and specifically social media;
• Proactive, innovative, well-organized and detail oriented; and
• Ability to work in a team and to switch rapidly between different projects in a fast-paced environment.

Languages:

• Excellent written and oral knowledge of English.
• Any additional United Nations language is an asset.

Terms and Conditions WFP offers a competitive compensation package which will be determined by the contract type and selected candidate’s qualifications and experience. Please visit the following websites for detailed information on working with WFP. http://www.wfp.org Click on: “Our work” and “Countries” to learn more about WFP’s operations.

All employment decisions are made on the basis of organizational needs, job requirements, merit, and individual qualifications. WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse, all forms of discrimination, any kind of harassment, sexual harassment, and abuse of authority. Therefore, all selected candidates will undergo rigorous reference and background checks.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.