Social Media Content and Video Producer Consultant – Spotlight Initiative (EVAW)

Contract

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Background

Violence against women and girls is one of the most widespread, persistent and devastating human rights violations in our world today. Spotlight Initiative is the United Nations high-impact initiative to end violence against women and girls. Launched with a seed funding commitment of €500 million from the European Union, the Initiative represents an unprecedented global effort to invest in gender equality and women’s empowerment as a precondition and driver for the achievement of the Sustainable Development Goals (SDGs). Under the stewardship of the UN Deputy Secretary-General, the Spotlight Initiative’s core UN agencies are UN Women, UNDP, UNFPA and UNICEF. Other UN agencies, funds and programmes play key roles in implementing its programmes, such as ILO under the Initiative’s Safe and Fair programme in the ASEAN region

The Spotlight Initiative is responding to all forms of violence against women and girls, with a particular focus on domestic and family violence, sexual and gender-based violence and harmful practices, femicide, trafficking in human beings and sexual and economic (labour) exploitation. The Spotlight Initiative is addressing legislative and policy gaps, strengthening institutions, promoting gender-equitable attitudes, and providing quality services for survivors and reparations for victims of violence and their families. Interventions will also strengthen systems for collecting data on violence against women and girls and empower women’s movements.

Since its launch in 2017, the Spotlight Initiative has deployed targeted, large-scale investments to eliminate all forms of violence against women and girls in more than 25 countries across Africa, Asia, the Caribbean, Latin America and the Pacific and five regional programmes. Two years into implementation, a wealth of knowledge, good practices, lessons are being generated across the programmes.

Spotlight Initiative Secretariat is seeking a dynamic and creative individual to join its global communications team as a Social Media Content and Video Producer. The consultant will be responsible for crafting engaging content for the Initiative’s social media platforms and producing high-quality videos to enhance brand presence and outreach to audiences. The ideal candidate will have a strong passion for storytelling, excellent video production skills, and a deep understanding of social media trends and best practices.

Duties and Responsibilities

1. Formulate, monitor and evaluate global social media content strategy

• Develop and execute a comprehensive social media content strategy aligned with the Spotlight Initiative’s Global Communications Strategy.

• Monitor mentions, engage audiences, propose and implement ideas to maintain and increase audience engagement, impressions and other KPIs.

• Develop global, country and regional guidance and training tools for social media
• Stay up to date with the latest social media trends, platform updates, and industry best practices to ensure our content remains relevant and competitive.
• Plan, create, and manage paid advertising campaigns across various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) to reach target audiences, increase reach, engagement, and drive conversions.
• Utilize audience segmentation and targeting strategies to identify and reach relevant audiences for boosting and marketing campaigns, maximizing ROI and ad performance.
• Administer all social media channels.

2. Ideate, develop and produce high-quality social media content

• Create original, compelling, and visually appealing content for various social media platforms including but not limited to Facebook, Instagram, X (Twitter), LinkedIn, YouTube and TikTok.
• Source, design, edit and post engaging, high-quality text, video, photo and graphics content across owned social media channels.
• Engage with the Initiative’s online communities by responding to comments, messages, and inquiries in a timely and professional manner, fostering meaningful interactions and engagements that advocate for ending violence against women and girls.
• Collaborate with communications and social media focal points in programme countries, with programme partners, and across the UN System to develop social media content.

3. Produce high-quality videos, graphics and visuals for social media

• Conceptualize, script, shoot, and edit videos ranging from short-form social media clips to longer-form content such as interviews, documentaries and promotional videos.
• Create eye-catching graphics, animations, and other visual elements to enhance video content and social media posts.
• Set up and operate video equipment including cameras, lighting, audio recording devices, and accessories to capture high-quality footage in various environments and conditions.
• Edit raw footage and b-roll into polished videos, ensuring seamless transitions, proper pacing, and cohesive storytelling.
• Ensure the technical quality and consistency of video output, including resolution, frame rate, color grading, and audio levels, to meet industry standards and project requirements.

4. Perform any duties assigned by the Spotlight Initiative Global Communications Lead or the Head of the Technical Unit

IV. Key Performance Indicators

• High-quality social media and video content and timely implementation which leads to greater visibility and public awareness on ending violence against women and girls;
• High-quality digital activations organized to promote Spotlight Initiative;
• Regular exchange of information between the Initiative’s communications partners and stakeholders;
• High-quality social media products disseminated.

Competencies

Core Values:

• Respect for Diversity
• Integrity
• Professionalism

Core Competencies:

• Awareness and Sensitivity Regarding Gender Issues
• Accountability
• Creative Problem Solving
• Effective Communication
• Inclusive Collaboration
• Technical Knowledge
• Leading by Example

Please visit this link for more information on UN Women’s Core Values and Competencies: https://www.unwomen.org/sites/default/files/Headquarters/Attachments/Sections/About%20Us/Employment/UN-Women-values-and-competencies-framework-en.pdf

FUNCTIONAL COMPETENCIES:

• Ability to produce a variety of written communications products in a clear, concise style.
• Ability to deliver oral presentations to various audiences.
• Strong creative vision and storytelling abilities, with a keen eye for composition, framing, and visual aesthetics to effectively convey messages and evoke emotions through video.
• Strong understanding of social media platforms, algorithms, and trends.
• Excellent written and verbal communication skills, with the ability to convey complex ideas concisely and creatively.
• Strong attention to detail.

Required Skills and Experience

Education and certification:

• Master’s degree or equivalent in marketing, communications, film production, or related discipline

• A first-level university degree in combination with two additional years of qualifying experience may be accepted in lieu of the advanced university degree.

• Professional video editing certification (e.g. ACP, ACU, ACP, CADV, CVEP) a plus.

• Certifications in social media advertising platforms (e.g., Facebook Blueprint, Google Ads Certification) are a plus.

Experience:

• At least five years of proven experience in social media management and content creation, with a strong portfolio showcasing video production skills.
• Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar tools.
• Demonstrated expertise in planning, implementing, and optimizing paid advertising campaigns across major social media platforms (e.g., Facebook Ads Manager, Instagram Ads, Twitter Ads, LinkedIn Ads).
• Creative thinking and problem-solving abilities, with a keen eye for detail and design.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Experience with photography, graphic design, and motion graphics is a plus.
• Familiarity with SEO principles and strategies for social media content optimization.

Language Requirements:

• Fluency in English is required

• Knowledge of another official UN working language is a plus.

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