Social Media Consultant (CST 1)

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WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race, colour, national origin, ethnic or social background, genetic information, gender, gender identity and/or expression, sexual orientation, religion or belief, HIV status, physical or mental disability.

ABOUT WFP

The United Nations World Food Programme is the world's largest humanitarian agency fighting hunger worldwide. The mission of WFP is to help the world achieve Zero Hunger in our lifetimes. Every day, WFP works worldwide to ensure that no child goes to bed hungry and that the poorest and most vulnerable, particularly women and children, can access the nutritious food they need.

In the past few years, the importance and scope of the social media function within communications unit have significantly increased. Social media usage has skyrocketed both globally and within the region – between 2000 and 2021, the number of Arabic speaking Internet users has quadrupled and over 90% of Internet users in the region use social media daily.

For RBC Communications, this is an exceptional opportunity to increase WFP’s brand visibility and recognition, and establish and nurture relationships with the fast-growing regional audiences. We have readily taken on the challenge by opening new social media accounts and increasing both frequency and quality of posting, which has significantly increased the workload on the social media team and the whole unit.

JOB PURPOSE

The purpose of this assignment is to define and implement effective social media strategy and communications plans, working closely with Head of Communications and senior management to ensure activities support their objectives.

KEY ACCOUNTABILITIES (not all-inclusive)

1. Guide the formulation, development, management and implementation of a regional social media strategy which leverages social media content, platforms, networks and partners to enhance coverage and support of WFP’s activities. 2. Plan, manage and evaluate social media campaigns that favorably impact the views of the regional public, opinion leaders and donors to raise WFP’s profile and support fundraising activities. 3. Generate and/or facilitate the production of social media content including, text, photos, videos and audio for use across a range of social media and online platforms. 4. Lead and manage the social media team, develop work plans, monitor performance against objectives, and ensure appropriate development to enable high performance. 5. Advise Head of Communications and Partnerships and senior management on the effective use of social media, new technologies and digital tools. 6. Provide advice and support to country offices in the development of local innovative projects that use social media to increase audience engagement, ensuring compliance with wider WFP and communications strategy.

DELIVERABLES

1. Develop and implement an integrated social media function that includes WFP offices across the region and is not limited to staff with communication duties. 2. Define social media performance indicators, and coordinate accurate and timely reporting, contributing to a WFP wide view of communications activities that enables informed decision-making. 3. Coordinate and oversee development of quality, high-impact social media content and campaigns resulting in significant KPIs increase. 4. Establish and coordinate regional content producers network; provide training, guidance and feedback on content submissions. 5. Identify, recruit and supervise staff and technical resources as necessary for the social media team’s activities.

STANDARD MINIMUM QUALIFICATIONS

Education: Advanced University degree in Journalism, International Relations, Public Relations, Communications or other relevant field, or First University degree with additional years of related work experience and/or trainings/courses.

Experience: A minimum of five years working in the field of digital communications, online and social media.

Knowledge & Skills:

Extensive knowledge of digital, online and social media channels, including extensive experience with major social media channels such as Facebook, Instagram and Twitter. Experience producing, editing and disseminating multimedia content for online audiences, including proven track record of social media channel messaging for maximum impact and engagement. Experience producing and interpreting social media analytics to inform strategies and work plans. Strong editorial judgement, including ethical and political awareness. Experience managing small teams of staff with related areas of expertise in the delivery of innovative digital and social media projects.

Languages: Fluency (level C) in English language.

DESIRED EXPERIENCES FOR ENTRY INTO THE ROLE

• Has gained experience in utilising specialist communications techniques to enhance functional outputs • Has provided direction and instruction to more junior staff members within area of expertise

TERMS AND CONDITIONS

• TYPE & LEVEL OF CONTRACT: CST, Level 1
• DURATION & START DATE: 6 months - starting ASAP
• DUTY STATION (City, Country): Dubai, UAE
• REPORT TO (JOB TITLE): Senior Regional Communications Officer

DEADLINE FOR APPLICATIONS

30 January 2022

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All employment decisions are made on the basis of organizational needs, job requirements, merit, and individual qualifications. WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse, all forms of discrimination, any kind of harassment, sexual harassment, and abuse of authority. Therefore, all selected candidates will undergo rigorous reference and background checks.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.