Social Media consultant (Cancelled)

Result of Service Under the supervision of the Regional Information Officer in the UNEP Latin America and the Caribbean Office, the Social Media Consultant will set up and organize the monitoring of UNEP LAC Office’s Facebook, Twitter and YouTube platforms and include its related analytics and reporting tools in Spanish, English and Portuguese, with occasional use of French, Dutch and other regional languages.

Responsibilities: The Responsibilities of the consultant include, but are not limited to:

1. According to all global UN and UNEP guidelines and best practices, set up and establish UNEP Latin America Twitter, Facebook and YouTube accounts, and ensure their official verification as needed. 2. Apply security, content management, handover and recovery policies to the new accounts. 3. Research and organize the most relevant lists of potential followers from different audience groups (regional organizations and governments, influential individuals, media, NGOs, other UN organizations, etc.) and do the same for potential accounts to follow for each platform. 4. Set up and organize lists of accounts (not to follow officially) that can be monitored daily for relevant information, events and data for UNEP in the region. 5. Research and set up analytical and monitoring tools and methodologies to have the most up to date and relevant information about the trajectory of each platform as needed. 6. Other similar functions for the efficient management, effective reach, and growth of social media channels for UNEP in the region.

Output 1: Set up and organize the monitoring of UNEP LAC Office’s Facebook, Twitter and YouTube platforms and include its related analytics and reporting tools in Spanish, English and Portuguese, with occasional use of French, Dutch and other regional languages.

Product No. 1: Set up according to the required specifications the Twitter platform for UNEP Latin America and Caribbean Office, including a summarized template for monitoring and reporting its main social media metrics.

Product No. 2: Set up according to the required specifications the Facebook and YouTube platforms for UNEP Latin America and Caribbean Office, including a summarized template for monitoring and reporting their main social media metrics.

Work Location Home-based

Expected duration 2 months

Duties and Responsibilities The United Nations Environment Programme (UNEP) is the leading global environmental authority that sets the global environmental agenda, promotes the coherent implementation of the environmental dimension of sustainable development within the United Nations system and serves as an authoritative advocate for the global environment.

The UNEP Latin America and the Caribbean Office (LAC Office), located in Panama City, works closely with the 33 countries of the region and its activities are integrated into the Medium-Term Strategy and the Programme of Work approved by the United Nations Environment Assembly (UNEA).

For UNEP, the Latin America and Caribbean region are crucial to disseminate its key messaging, flagship reports, campaigns and other strategic communications products and relevant information, in a diverse and complex region which contains not only Spanish-speaking populations, but other major languages such as English, Portuguese, and to lesser degrees, French, Dutch, creoles, native languages and others.

In this context, the UNEP LAC Office aims to reach these audiences, including specialized groups such as academics, government officials and decision-makers, youth, vulnerable and minority groups, and the citizens of the region at large with its messaging, products, campaigns and events using a distinctive regional voice and focusing on regional, country and sub-national topics relevant to these audiences. This outreach will not only provide the necessary information for citizens to be inspired, but aims to spur action on all priority areas of work for UNEP in the region.

To carry out this effective messaging, advocacy and outreach, it is necessary to set up, effectively launch, and manage social media platforms – to this point covered by global-level Spanish-language accounts – which can upgrade UNEP’s voice in the region with timely, relevant and evidence-based information in all its areas of work. Hence, the UNEP LAC Office is looking to hire a social media consultant who can set up and organize the monitoring of its social media platforms (Facebook, Twitter and YouTube) including its related analytics and reporting tools. The main regional languages will be Spanish, English and Portuguese, with occasional use of French, Dutch and others.

The incumbent will be supervised by the Regional Information Officer in the UNEP Latin America and the Caribbean Office, and will work from home.

Qualifications/special skills ACADEMIC: University Degree (Bachelor’s Degree) in communication, journalism, digital/graphic design, multimedia production international relations, public administration or similar is required. Master’s in Communication is required.

PROFESSIONAL: - At least Five (5) years in topics related to digital media, social media, multimedia production and content management, media analytics, public relations, or related, is required. Two additional years of professional experience is accepted in lieu of an Advanced degree. Previous experience designing, producing and managing social media content and campaigns in Spanish, Portuguese or English is required. Experience measuring and reporting on media analytics is required.

DESIRABLE: - Knowledge and experience of the media context in the Latin America and the Caribbean region is an advantage. - Knowledge of digital graphic design and basic animation is an advantage. - Basic or confident knowledge of Spanish and Portuguese for social media purposes is an advantage.

SPECIAL KNOWLEDGE AND SKILLS: - The consultant must be willing to work with technical experts and scientific data sources to source relevant content for the social media platforms, and should be willing to conduct presentations and briefings to clear key messaging from these sources.

Languages Fluency in English is required. Knowledge of Spanish, Portuguese, French or Caribbean Dutch is an advantage.

No Fee THE UNITED NATIONS DOES NOT CHARGE A FEE AT ANY STAGE OF THE RECRUITMENT PROCESS (APPLICATION, INTERVIEW MEETING, PROCESSING, OR TRAINING). THE UNITED NATIONS DOES NOT CONCERN ITSELF WITH INFORMATION ON APPLICANTS’ BANK ACCOUNTS.