Social Media Consultant
Contract
This is a National Consultant contract. More about National Consultant contracts.
Background
UN Women in Kyrgyzstan is a strong advocate for improving the lives of women and girls in the country. Building on the vision of equality enshrined in the UN Charter, we are working to enhance women's leadership; the elimination of violence against women; involving women in all aspects of decision making; economic empowerment of women.
UN Women in Kyrgyzstan prioritizes initiatives and programs in areas fundamental to achieving equality for women and finding ways of progress for both women and men. At the moment, the country office supports programs throughout the country, which are aimed at: expansion of economic rights and opportunities for women; elimination of violence against women; peace, security and gender mainstreaming in humanitarian action.
UN Women is leading multiple events to mainstream gender equality and empowerment of women, the office has projects on eliminating violence against women, increasing economic empowerment of women, increase women in decision making and programs on peace building initiatives, statistics and HIV.
Under the supervision of the Representative, the Communications consultant is responsible for developing strategic communications and media initiatives and managing media/press coverage. S/he oversees the production of a range of communications materials for UN Women, and for online and offline audiences. S/he is responsible for timely, accurate and high-quality informational materials, such as press releases & media advisories, news briefs, fact sheets, stories from the field etc. for media outreach, the UN Women website, and inclusion in informational kits for further public outreach.
Reporting to the Country Representative and National Programme Officer, the Communications ?onsultant supports the formulation and implementation of the communications and advocacy strategies to increase the standing and awareness of UN Women with partners, the media and the public.
Duties and Responsibilities
Provide support to communications and advocacy outreach activities for the Country Office and its projects
- Draft press-releases, articles, key messages, and other communication materials
- Provide logistical support to communications and advocacy efforts and campaigns, e.g. by supporting the organization of roundtable discussions, press-conferences, and other publicity events and providing inputs to briefing materials and press releases, as necessary.
- Create communications products publicizing and provide its contribution to Women’s Empowerment
- Follow communication guidelines from HQ
Provide support to the management of the CO social media presence and website
- Gather information for the development of content for the CO website and social media channels;
- Update the website and social media channels, as required;
- Maintain files, databases, and systems relevant to the CO’s digital presence;
- Support social media consultant on designing and creating social media content (infographics, videos, GIFs, social media cards etc.).
Other:
- Manage media requests
- Respond to requests for information, as delegated
- Gather and compile inputs for talking points
- Support regular meetings of regional communications focal points
- Provide/ exchange information with HQ and Regional office communication focal points
- Perform other tasks as assigned by supervisor
- Provide support on special web/digital/media projects undertaken by the CO
Timeframe, payments and deliverables
The payments will be made in KGS in three instalments based on submitted and approved timesheet, and after all the deliverables are submitted, accepted and approved by UN Women. The Consultant shall provide a report with all necessary attachments describing the scope of work performed over the period for which the instalment is paid:
Deliverables
Target Date
Initial workplan for 5 months of consultancy endorsed by UN Women
By 30th of September
Monthly plan and narrative report on undertaken assignments according to monthly work plan submitted and approved by management
By 30th of each month
Final report
By 20th January
Inputs
- UN Women will provide access to UN Women Office during working hours to print relevant documents or whenever required to work on-site at any point during the assignment
- UN Women will provide logistical support to organize interviews with project beneficiaries, when and if required to develop communication products (stories, interviews)
Duration of Assignment:
The expected duration of the consultant is to be 5 months starting from 25 August 2021 till 25 January 2021
Competencies
Core Values:
Integrity:
- Demonstrate consistency in upholding and promoting the values of UN Women in actions and decisions, in line with the UN Code of Conduct.
Professionalism:
- Demonstrate professional competence and expert knowledge of the pertinent substantive areas of work.
Respect for Diversity:
- Demonstrate an appreciation of the multicultural nature of the organization and the diversity of its staff.
- Demonstrate an international outlook, appreciating difference in values and learning from cultural diversity.
Core Competencies:
Ethics and Values:
- Demonstrate and safeguard ethics and integrity.
Organizational Awareness:
- Demonstrate corporate knowledge and sound judgment.
Development and Innovation:
- Take charge of self-development and take initiative.
Work in teams:
- Demonstrate ability to work in a multicultural, multi-ethnic environment and to maintain effective working relations with people of different national and cultural backgrounds.
Communicating and Information Sharing:
- Facilitate and encourage open communication and strive for effective communication.
Self-management and Emotional Intelligence:
- Stay composed and positive even in difficult moments, handle tense situations with diplomacy and tact, and have a consistent behavior towards others.
Conflict Management:
- Surface conflicts and address them proactively acknowledging different feelings and views and directing energy towards a mutually acceptable solution.
Continuous Learning and Knowledge Sharing:
- Encourage learning and sharing of knowledge.
Appropriate and Transparent Decision Making:
- Demonstrate informed and transparent decision making.
Required Skills and Experience
Education:
- Master’s degree (or equivalent) in communications, public relations, journalism, or relevant fields is required. A first-level university degree in combination with two additional years of qualifying experience may be accepted in lieu of the advanced university degree.
Experience and knowledge:
- At least 4 years of professional work experience at national or international level in media, communications, or advocacy, including in media relations; previous experience in development organizations.
- Editing and copywriting skills, including articles, reports and press releases; Content writing experience for media platforms.
- Knowledge of social media and communication strategies and methods. Social media management, website management.
- Good event planning skills
- Ability to identify relevant events and stories and communicate them to a mass audience
- Ability to create, edit and present information in clear and presentable formats, using appropriate IT functionality
- Great time-management skills
- Media literacy – capability to apply diverse media channels (social media, press media, informal channels) and to conduct cross-media analysis (analyzing one issue with diverse media/public discourse perspectives).
Language Requirements:
- Excellent written and verbal communication skills in Russian and English languages, knowledge of Kyrgyz language is an asset
Application procedure
Applications should be sent by 23:59 on 24 August 2021 to hr.kyrgyzstan@unwomen.org and include the following documentation package:
- P-11 form including experience in similar assignments. This form can be downloaded at https://www.unwomen.org/en/about-us/employment/application-process (UN Women Personal History Form (P11)
- Financial proposal, indicating a total lump sum to include all costs relating to the delivery of activities as per above description
Financial proposal format:
#
Item
Unit cost in KGS
Number of units
Total cost in KGS
1
Daily fee rate
20
2
Other related costs (to be specified)
TOTAL
Please note that the financial proposal is all-inclusive and shall take into account various expenses incurred by the consultant during the contract period. The financial proposal should be provided in KGS. If the proposal is provided in any other currency, it would be converted as per UN exchange rate on the date of post closure.
Evaluation of applicants
The candidates will be evaluated in three stages: according to minimum qualification criteria; technical and financial evaluation.
The candidates must possess following minimum qualification criteria to be eligible for further technical evaluation:
- Master’s degree (or equivalent) in communications, public relations, journalism or relevant fields is required. A first-level university degree in combination with two additional years of qualifying experience may be accepted in lieu of the advanced university degree.
- At least 4 years of professional work experience at national or international level in media, communications or advocacy, including in media relations; previous experience in development organizations
- Editing and copywriting skills, including articles, reports and press releases; Content writing experience for media platforms;
- Social media management, website management
- Excellent written and oral communication skills in English and Russian
The selection of candidates:
Technical evaluation criteria (including minimum qualifications):
Nr.
Criteria
Maximum points
1.
Master’s degree (or equivalent) in communications, public relations, journalism or relevant fields is required. A first-level university degree in combination with two additional years of qualifying experience may be accepted in lieu of the advanced university degree
10
2.
At least 4 years of professional work experience at national or international level in media, communications or advocacy, including in media relations; previous experience in development organizations
20
3.
Editing and copywriting skills, including articles, reports and press releases; Content writing experience for media platforms.
20
4.
Social media management, website management
10
5.
Excellent written and oral communication skills in English and Russian
10
Maximum total technical scoring:
70
Only candidates who have passed over the minimum qualification criteria and have accumulated at least 65 points out of maximum 70 under technical evaluation will qualify for the next stage i.e. evaluation of their financial proposals.
Evaluation of financial proposal
Financial proposal should include daily rate and field trip cost.
Financial evaluation will be conducted according to the method described below:
The maximum number of points assigned to the financial proposal is allocated to the lowest price proposal. All other price proposals receive points in inverse proportion.
A suggested formula is as follows: p=30 (µ/z)
Where:
p - points for the financial proposal being evaluated;
µ - price of the lowest priced proposal;
z - price of the proposal being evaluated
The candidate achieving the highest cumulative score for both Technical and Financial evaluations will be recommended by the Evaluation Committee for contracting.
Winning candidate
The candidate achieving the highest cumulative score for both Technical and Financial evaluations will be recommended by the Evaluation Committee for contracting.
The Consultant shall promote a client-oriented approach consistent with UN Women rules and regulations and commits to high standards of quality, productivity and timeliness in the delivery of tasks. The volunteer will meet and apply the highest standards of integrity and impartiality.
The volunteer must be fully dedicated to the mandate and the values of UN Women, particularly to promoting Gender Equality as a strategy to reduce conflict, improve livelihoods and ensure fairness and justice; to Women Empowerment underpinning Gender Equality promotion efforts; to inter-ethnic tolerance and concord; and to respect for diversity.