Social & Behavioural Change Communication Consultant, Riyadh, Abu Dhabi, Gulf Area Office

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UNICEF - United Nations Children's Fund

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Application deadline 9 months ago: Saturday 26 Feb 2022 at 20:55 UTC

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UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope

The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organisation does — in programmes, in advocacy and operations. UNICEF integrates behavioural and social change and communication approaches into UNICEF programmes to uphold the realisation of the rights of all children by translating this commitment to children’s rights into action. The importance of identifying and incorporating social and behaviour changes into programme planning, partnerships, communication, and capacity-strengthening is a cornerstone that will lead to outcome synergies and positive change within a social system.

UNICEF Gulf Area Office (UNICEF GAO) supports the Kingdom of Saudi Arabia, the United Arab Emirates, Kuwait and Bahrain to advance children’s rights under the framework of a sub-regional programme ending in 2023. This programme emphasizes four priority areas: advancing early childhood development, strengthening child protection systems, improving the collection and quality of data, and strengthening partnerships with a view to amplifying results for children. Investing in social and behavioural appropriate context-responsive interventions would support the positive change of the social and behaviour practices, information and knowledge across the four priorities.

How can you make a difference?

The Social and Behavioural Change Communication Consultant will provide technical and operational support for developing a systematic, planned and evidence-based strategy and process for social and behavioural change as an integral part of programme development, planning and implementation. Also, he/she will assist in planning, creating content and coordinating the implementation of mass communication campaigns to push the UNICEF priority work areas in the Gulf into the public domain with objectives to influence behaviours and contribute to programme results.

The strategic and effective development and implementation of social and behavioral change and communication initiatives and products directly impact the ability of UNICEF to promote social changes in behaviours, social attitudes, beliefs, harmful social norms and actions by communities, individuals and society on children’s rights, survival and wellbeing. This, in turn, contributes to enhancing the ability of UNICEF to fulfil its mission to achieve sustainable, locally-owned and concrete results in improving the survival, development and wellbeing of children in the country.

Summary of key functions/accountabilities:

  1. Strategy design and development of social and behavioural change and communication plan of action in close coordination with national, regional and global partners
  2. Design and implement social and behavioural change and communication activities
  3. Technical and operational support
  4. Advocacy, networking and partnership building
  5. Innovation, knowledge management and capacity building
  6. Contribute to external communications.


  1. Strategy design and development of social and behavioural change and communication plan of action:

Participate in the cooperation programme planning and contribute to discussions on the underlying and contextual issues (e.g. policies, ECD, Child protection, inequality, cultural/social behaviour etc.). Also, ensure the successful and sustainable delivery of programme results and provide technical recommendations on approaches, strategies and plans of action for social and behavioral change and communication.

  1. Development of social and behavioural change and communication (SBCC) activities:

Collaborate with, advise and consult national partners to design SBCC activities, including formulation, production and testing materials to organise communication campaigns, events and other activities to ensure engagement and participation of key audiences and maximum outreach and impact on behavioural and social change. Coordinate implementation among partners and in close collaboration with the UNICEF communications team. Monitor progress, advice adjustments and evaluate final results.

  1. Technical and operational support:

Participate in strategic discussions to collaborate on policy and agenda setting for social and behavioral change and communication including advocacy.

  1. Advocacy, networking and partnership building:

Identify, build and maintain partnerships through networking and proactive collaboration with strategic partners. Also, reinforce cooperation and pursue opportunities for SBCC advocacy to promote UNICEF mission and goals for child rights, social equity and inclusiveness.

  1. Innovation, knowledge management and capacity building:

Organise/implement capacity building initiatives to enhance the competencies of stakeholders/partners (government and non-government) in SBCC planning, implementation and evaluation in support of the programme areas

  1. Contribute inputs for external communications:

Maintain close coordination with the communications team to ensure timely and effective input to media and social/digital platforms on SBCC activities Including through stories, social media content and others.

Main Deliverables:

  • Strategy and plan of action developed
  • SBCC activities developed and executed. Evaluation reports prepared.
  • SBCC technical support
  • Network of national stakeholders and partners
  • Training for national partners and stakeholders and GAO team
  • Monthly newsletters and regular social media content

To qualify as an advocate for every child you will have…

  • An advanced university degree in one of the following fields is required: social and behavioural science, sociology, anthropology, psychology, education, communication, public relations or another relevant technical field
  • A minimum of five years of professional experience in one or more of the following areas is required: social development programme planning, communication for development, public advocacy or another related area
  • Proven expertise in audience research and targeting in the context of social and behavioural change
  • Proven expertise in developing communication strategies, plans and material.
  • Proven expertise in planning and managing media buying strategies
  • Relevant experience in a UN system agency or organisation is considered an asset
  • Experience working in a high-income country or the gulf is considered an asset.
  • Experience in training and capacity building is required
  • Fluency in English and Arabic is required

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA).

To view our competency framework, please visit here.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.


Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

Added 11 months ago - Updated 9 months ago - Source: