Senior Manager, SMS Operations

Manage SMS operations, ensuring effective campaign execution and compliance.

AHA - American Heart Association

Open positions at AHA
Logo of AHA

Overview

Manage SMS operations, ensuring effective campaign execution and compliance.

You have:

  • Bachelor's Degree in marketing, digital media, communications, or related field or equivalent experience.
  • Five (5) years of experience in digital marketing operations, with hands-on SMS or mobile messaging execution.
  • Experience building audience segments using CRM and/or CDP platforms.
  • Working knowledge of TCPA and SMS compliance requirements.
  • Strong attention to detail and quality control.
  • Experience working in complex, cross-functional environments.

Potential interview questions

Describe a time you successfully managed a complex SMS campaign. This question assesses your ability to handle intricate marketing projects. Detail your role, the challenges you faced, and the results of your actions.
How do you ensure compliance in your marketing campaigns? The interviewer wants to understand your knowledge of compliance regulations. Pro members can see the explanation.
Explain how you've used data to enhance a marketing campaign. Pro members can see the explanation. Pro members can see the explanation.
What strategies do you use to manage audience segmentation? Pro members can see the explanation. Pro members can see the explanation.
Can you give an example of how you've improved a workflow? Pro members can see the explanation. Pro members can see the explanation.
How do you approach quality assurance in SMS deployments? Pro members can see the explanation. Pro members can see the explanation.
Describe a successful cross-functional project you worked on. Pro members can see the explanation. Pro members can see the explanation.
What methods do you use to track and report SMS campaign performance? Pro members can see the explanation. Pro members can see the explanation.
Added 2 months ago - Updated 3 days ago - Source: heart.org