Re-advertisement-Marketing Specialist, CRM and Automation, P-3, TA (364 days), Individual Giving (IG), PFP, Geneva, Switzerland

Contract

This is a P-3 contract. This kind of contract is known as Professional and Director staff. It is normally internationally recruited only. It's a staff contract. It usually requires 5 years of experience, depending on education.

Salary

The salary for this job should be between 138,772 USD and 181,712 USD.

Please keep in mind that the salary displayed here is an estimation by UN Talent based on the location and the type of contract. It may vary depending on the organization. The recruiter should be able to inform you about the exact salary range. In case the job description contains another salary information, please refer to this one.

"This position is being re-advertised. existing applicants need not re-apply, as your application will still be considered. Thank you."

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

The Division of Private Fundraising and Partnerships (PFP) aims to achieve results for children by maximizing UNICEF's private fundraising and advocacy around the world. To carry out this mission, PFP coordinates fundraising activities and private sector partnerships with offices in over 50 countries.

PFP works with National Committees and UNICEF Country Offices to maximize income and drive growth. The Individual Giving (IG) team operates to support and enable countries in their fundraising operations, grow their individual giving revenue, and develop capabilities, as well as support or leading the development of relevant global growth strategies.

This role will report to the Marketing Manager, Individual Giving, and will require that you work cross-organizationally with the active participation of Headquarters divisions, Regional and Country Offices, and UNICEF National Committees. You will ensure that the Individual Giving strategy fulfills a marketing approach to fundraising.

For every child, a Champion

The Marketing Specialist is part of the Individual Giving (IG) team, whose purpose is to support and enable countries in their fundraising, and this role works within that approach to cascade and develop the capabilities to teams at regional and market levels, as well as supporting or leading the development and implementation of relevant global strategies. The role supports individual markets in developing their marketing discipline, building on and developing an already successful business model, which results in increased net income for UNICEF’s program of work for children.

This post supports bringing a marketing approach and marketing best practices into Individual Giving and supporting a shift toward audience-centric marketing. You will be the marketing lead to assess, feedback, and deliver on marketing-related requests within the dedicated geographical sprint team. You will help triage, scope, and deliver market requests in collaboration with country focal points both within your sprint team and other sprint and incubator teams. You will serve as the subject matter expert on IG strategic marketing framework and planning and execution of global marketing initiatives within the new ways of working for IG. You will provide support and development of marketing capabilities amongst internal IG and regional and country stakeholders.

You will assist the teams in the market in the adoption and rollout of the Strategic Marketing Framework that supports the shift to market orientation (from a sales orientation). You will also support the development of more tailored donor journeys driven by audience insight and incorporating elements of audience, content, product, channel, format, and testing (including using Marketing Cloud where applicable).

The role holder will lead on a number of global projects as well as have market adoption objectives over agreed programs and initiatives such as being the champion for the Marketing Cloud/SES program, marketing framework, and segmentation. All accountabilities of this type are to serve successful fundraising and marketing in individual countries.

How can you make a difference?

Marketing discipline and knowledge

• Work with the Marketing Manager to identify and develop marketing approaches that deliver on IG business objectives (OKRs) and global marketing strategy (acquisition, retention, and engagement).
• Development and rollout of marketing tools, resources, templates, and guidance for use by markets.
• Provide training and consultancy for key markets and the wider PFP IG team and RSC colleagues on embedding marketing practices.
• Be an integral part of the allocated geographical sprint team to deliver on market requirements and project demand as planned through the new Ways of Working process.
• Facilitate and analyze the performance of key products in markets, identifying opportunities for improvement and growth through existing or new products. Connect global initiatives with local opportunities, recognize how the products meet audience needs profitably, and can continue to evolve to be a valuable part of UNICEF's portfolio at market level.
• Support selected markets with marketing projects and upskilling.
• Identify suitable suppliers from UNICEF LTAs and manage the procurement process for projects as required.
• Managing agencies and suppliers to deliver optimal results and outputs on selected projects.
• Provide support to SES initiative as it relates to IG Marketing.

Marketing framework

• In collaboration with the Marketing Manager support the adoption and use of the IG strategic marketing framework internally and at market/regional level, supporting PFP's shift from sales to market orientation.
• Develop action plans and tangible workstreams to deliver elements of the framework e.g., segmentation, marketing funnel, marketing capabilities, etc.
• Support functions and key markets to adopt the framework and secure case studies of positive outcomes.
• Collaborate with Audience and Market Intelligence Unit to develop relevant content and resources required for upskilling.
• Work in close consultation with stakeholders within and beyond PFP e.g., Brand building and PR services team, Analytics and Market Insights team, etc.

Audience, insight and journey planning

• Ensure IG fundraising planning and delivery is driven by audience understanding at all stages. Work to influence every interaction between a supporter and the organization to ensure we provide journeys that foster loyalty and a desire to support the work of UNICEF through an increased customer lifetime value.
• Support UNICEF markets to develop and consider how to resource the scaling of tailored supporter journeys through appropriate use of martech and automation strategies that suit the resource and capability of teams.
• Collaborate with analytics and insight teams to support the development of stronger donor insights that can drive creative, strategy, and overall business performance resulting in delivery of more profitable IG products..
• Using data from different sources, map supporter journeys through the marketing funnel, identifying key areas for optimization and financial growth potential by delivering improved experiences and journeys.
• Be the PFP champion on the development of and integration of the supporter engagement strategy as markets move to Salesforce products and their use to deliver audience centric campaigns and strategies.
• Ensure the continuing focus on the quality and relevance of the supporter experience through every touchpoint, across selected markets, to ensure that this experience fulfills UNICEF’s brand promise.

Other Duties

• Support the Marketing Manager in other ad hoc tasks as required.

DELIVERABLES

• Deliver market requirements and project demand as planned through the new Ways of Working process.
• Lead the adoption of Audience-centric marketing and Strategic Marketing Framework under the guidance of the Marketing Manager. Work closely with key markets and global stakeholders on how the framework supports, challenges, and/or integrates with existing strategies and policies. Influence and negotiate to ensure the roadmap is viable and delivered, take learnings into account and serve to provide feedback to the global team and facilitate the exchange of information and best practice.
• Project manage the implementation of IG marketing initiatives ensuring projects are delivered within scope, budget, and timings.
• Advise UNICEF countries on donor journeys and consider how to resource the scaling of more tailored supporter journeys through the appropriate use of market and automation strategies that suit the resource and capability of local teams.
• Work closely with other functional teams to feed into wider section donor strategies, showing evidence that marketing expertise is valued and utilized in these areas.
• Maintaining strong and excellent relationships with markets and other PFP stakeholders.

Estimated Duration of the contract

• 364 days

Reporting To:

• The Marketing Manager, Individual Giving.

Working Place:

• Geneva, Switzerland is the official duty station. (Flexible work arrangements may be applied if there is a need.)

To qualify as an advocate for every child you will have…

Education:

• An advanced university degree in the field of marketing, business, communications, or related fields is required.
• Alternatively, a first-level university degree in a relevant field combined with two additional years of professional experience may be accepted in lieu of the advanced university degree.

Experience:

• At least five years of progressively responsible and relevant professional work experience in integrated marketing and/or individual giving is required.
• A minimum of 3 years’ experience project managing multichannel marketing campaigns, marketing planning, and/or brand management.
• Proven strong project management capability with experience delivering through others required.
• Experience working in global organizations with projects crossing multiple markets with different business challenges is required.
• Experience in marketing or advertising agencies is an asset.
• Experience in training and capacity-building teams is an asset.
• Experience working across a variety of IG products and audiences is an asset.
• Ability to work across multiple projects, with multiple stakeholders and moving deadlines is an asset.
• Hands-on experience and knowledge of automation and market solutions is required. Experience of Marketing Cloud an asset.
• Experience managing agencies and suppliers and leading procurement processes is an asset.
• Excellent communication and interpersonal skills are required.
• A hands-on approach to problem-solving is required.

Language requirements:

• Fluency in English is required.
• Proficiency in another official UN language (Arabic, Chinese, French, Russian, or Spanish) is an asset.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust, and Accountability (CRITA) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Value

The UNICEF competencies required for this post are...

• Demonstrates Self Awareness and Ethical Awareness (1)
• Works Collaboratively with others (1)
• Builds and Maintains Partnerships (1)
• Innovates and Embraces Change (1)
• Thinks and Acts Strategically (1)
• Drives to achieve impactful results (1)
• Manages ambiguity and complexity (1) are required.

During the recruitment process, we test candidates following the competency framework. Familiarize yourself with our competency framework and its different levels: competency framework here.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

UNICEF PFP-Geneva is currently reviewing organizational changes; therefore, the successful candidates may be asked to commence duties remotely, and they may later be asked to relocate and be assigned to the final post-duty station/location in Berlin.

UNICEF appointments are subject to medical clearance. Issuance of a visa by the host country of the duty station, which will be facilitated by UNICEF, is required for IP positions. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Government employees that are considered for employment with UNICEF are normally required to resign from their government before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.