Re-advertisement: Fund Raising Associate (Data Analyst & UX), GS-6, Mexico City, Mexico #118845 (Temp Appointment)

Contract

This is a G-6 contract. This kind of contract is known as General Service and related categories. It is normally only for nationals. It usually requires 6 years of experience, depending on education.

Salary

The salary for this job should be more than 2,548 USD.

Please keep in mind that the salary displayed here is an estimation by UN Talent based on the location and the type of contract. It may vary depending on the organization. The recruiter should be able to inform you about the exact salary range. In case the job description contains another salary information, please refer to this one.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope

The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does — in programmes, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias, or favouritism. To the degree that any child has an unequal chance in life — in its social, political, economic, civic, and cultural dimensions — her or his rights are violated. There is growing evidence that investing in the health, education, and protection of a society’s most disadvantaged citizens — addressing inequity — not only will give all children the opportunity to fulfill their potential but also will lead to sustained growth and stability of countries. Therefore, the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.

MCO’s Fundraising operation focus on monthly donors’ acquisition by different channels. For the past few years, Digital Fundraising has been a growing area and a key role to sustain the expansion of the fundraising operation in the country.

The growth and consolidation of this important channel requires the specialization of the team and a variety of new roles within the area. One of the most important tasks to ensure the growth of the area is precisely the focus on converting visits to donors and leads to donors. Some lead nurturing flows and a standard process for maintaining a sales funnel are already in place.

However, having clarity in the analytics and a position dedicated to review and optimize all the processes that influence the conversion of the website, as well as the user experience through a diversity of channels, is required to continue increasing the revenue of this channel and continue to increase the number of donors acquired through the website.

For information of the work of our organization in Mexico, please visit our website: UNICEF Mexico

How can you make a difference?

This role will support the development, implementation, and evaluation of digital fundraising activities, as well as form part in the creation of new donation campaigns. Under the direct supervision of the Digital Fundraising Officer and in close collaboration with the different functional areas of the Individual Giving Team, this post will focus on the conversion rate optimization across paid and organic marketing channels.

The Fundraising Associate works in close collaboration with a range of staff in the CO, external partners, and suppliers to support the digital fundraising strategy. The staff member provides regular feedback on the status of projects through monitoring milestones and advises on improvements to keep activities on track.

• Manage and implement digital analytics, CRO (Conversion Rate Optimization), attribution and A/B testing solutions as required
• Support with content architecture and collaborate with the Campaign Creation Specialist to generate new fundraising campaigns
• Ensure timely and accurate operation of the website, managing its content and developing improvements that impact conversion. (WordPress)
• Assist the area to optimize a variety of processes related to donor acquisition and retention, developing tests, and deploying best practices
• Assist on the continuous optimization of the Lead Nurturing cycle KPIs
• Provide visibility of website analytics & revenue
• Support to generate a more accurate attribution model for fundraising, define and apply it
• Review and optimize the donor journey for digital donor acquisition and retention
• Help to standardize campaign tagging, tracking, metrics and pixel implementation
• Build a digital analytics dashboard to extract data from all paid marketing activities and generate insights for CRO
• Assist digital team in acquiring and enhancing specific digital knowledge or providing technical support on implementation of digital fundraising campaigns
• Support the digital team to ensure a streamlined and optimized experience for visitors coming from social media and SEM campaigns
• Work with agencies and suppliers related to analytics, CRO, UX and technology implementation

To qualify as an advocate for every child you will have…

The Fundraising Associate is accountable for the optimization of a variety of processes that will ensure that the digital fundraising activities are on track. Managing digital fundraising reporting through Google Analytics and the implementation of new technologies with special focus on the website is expected to improve the ROI of the Individual Giving channel.

Education:

• Completion of secondary education is required, preferably supplemented by technical or university courses related to the work of the organization.

Experience:

• A minimum of 6 years of progressively responsible relevant experience, preferably in digital campaigns and marketing is required.
• Prior experience in digital fundraising is an asset.
• Relevant experience in a UN system agency or organization is considered as an asset.

Language Requirements:

• Fluency in Spanish and proficiency in English is required. Candidates with fluency in English will have an advantage.

For every Child, you demonstrate...

UNICEF’s values of Care, Respect, Integrity, Trust, and Accountability (CRITA).

The UNICEF competencies required for this post are: Demonstrates Self Awareness and Ethical Awareness, Works Collaboratively with others, Builds and Maintains Partnerships, Innovates and Embraces Change, Thinks and Acts Strategically, Drive to achieve impactful results, and Manages ambiguity and complexity.

To view our values and competency framework please visit the following links: Our Values and Our Competencies.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

• Only shortlisted candidates will be contacted and advance to the next stage of the selection process.
• Candidates must be citizens of Mexico or Non-Mexicans in possession of an existing Mexican FM3 visa.