Re-Advertisement: Consultant (12 months, home-based): Digital Data Analytics Specialist for Latin America and the Caribbean (LAC), Individual Giving, PFP

Contract

This is a Consultancy contract. More about Consultancy contracts.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope

As part of the Digital Strategy of UNICEF, the Digital Data Analytics Specialist will be responsible for the Web Analytics accurate implementations in the respective region and provide statistical and actionable insights for the Digital teams.

This Digital Data Analytics Specialist will analyze large amounts of raw information to find trends that will help improve the digital campaigns' performance in each region. This Digital Data Analytics Specialist will build data products to extract valuable business insights and recommend actions to the digital teams. Therefore, this role will share commercial responsibilities over the results of the digital campaigns in the respective region. This consultant role will be in the Data & Insights team, under the global Digital Team of Division of Private Fundraising and Partnerships (PFP) UNICEF.

We are looking for one Consultants to cover the Latin America and the Caribbean (LAC) Region. Consultant can be home-based and is expected to work in the same time zone with a +/- 3 hours difference.

How can you make a difference?

Scope of Work:

Analytics Reporting and Insights Generation

• Support key markets with advanced analytic solutions in order to tackle business problems such as online conversion rate increase, hypothesis generation for AB testing, path to conversion of digital advertising channels and Marketing Mix Modelling techniques to measure incremental gains from all fundraising channels including offline channels such as DRTV and Face to Face.
• Build digital analytic dashboards that include all paid marketing activity, email and other campaign performance and generate insights that improve online revenue.
• Collaborate with the Marketing Activation and Paid media teams to measure digital performance (website content, Search Engine Marketing advertising and email communications, a/b testing) for global campaigns and provide recommendations to optimize performance.
• Work with IG team colleagues to improve donor engagement and retention activities by using various data sources (CRM, Payment, Online).

Digital Analytics and Fundraising

• Provide specialist digital analytics and fundraising knowledge to PFP staff in Fundraising Services, Market Development (and wider).
• Provide input into PFP’s overall strategic planning with digital analytics strategy and support this strategy with National Committees and country offices.
• Provide specialist digital local knowledge to UNICEF National Committees and country offices in the assigned region as required.
• Support markets in maximizing opportunities through leveraging digital marketing tools and technology.

Analytics and Tracking

• Manage and implement digital analytics, champion first party data tracking methodologies and have a strong understanding of data collection best practices for GA4 360 in line with Global Data and Analytics team standards and recommendations.
• Strong understanding of digital analytics data and how it can be used and blended with other first party data sources to provide a holistic donor 360 view.
• Ability to work in Google Big Query environment and build, develop and maintain data models, reporting systems, data automation systems, dashboards and performance metrics that support in-market acquisition and retention efforts (desirable).

• Be part of the implementation team on the roadmap for global digital technology solutions including the global online fundraising platform, email platform, analytics platform, etc.

  Support the Digital Talent & Knowledge Management Strategy by

• Actively participate in the creation of a global digital analytics community of skilled & engaged professionals that grow, learn, and achieve outstanding results together.

• Leverage Knowledge Management for improved digital analytics results, identifying, sharing, and replicating case studies and best practices across markets.

Work Assignments Overview

• Analytics Reporting and Insights Generation - Support key markets with advanced analytic solutions in order to tackle business problems.
• Digital Analytics and Fundraising - Provide specialist digital analytics and fundraising knowledge to PFP staff in Fundraising Services, Market Development (and wider).
• Analytics and Tracking - Implement digital analytics, champion first-party data tracking methodologies and best practices
• Digital Talent & Knowledge Management - Actively participate in the digital fundraising community. Identifying, sharing, and replicating case studies and best practices across markets.

Deliverables/Outputs (The timeline will be adjusted accordingly based on actual contract start date)

Deliverables 1: Advanced analytic solutions are delivered, hypothesis generation for AB testing, and path to conversion of digital advertising channels resulting to improve online conversion rates.

Deliverables 2: Digital analytic dashboards are developed and delivered, collaborating with marketing teams, and using Marketing Mix Modelling techniques to measure incremental gains from all fundraising channels.

Deliverables 3: Recommendation report is delivered, to optimize digital performance, website content, Search Engine Marketing advertising, and email communications for global campaigns.

Deliverables 4: Donor engagement and retention activities dashboard/report is delivered, by working together with IG team colleagues, using various data sources (CRM, Payment, Online).

Deliverables 5: Provide input into PFP’s overall strategic planning with a digital analytics strategy and implement it to achieve specific goals, such as improving website traffic, optimizing digital campaigns, and increasing donor conversion rate by 7-10%.

Deliverables 6: Leverage Knowledge Management for improved digital analytics results by identifying, sharing, and replicating at least three case studies (tracking, reporting, analytics product) and best practices across markets.

Deliverables 7: Data collection best practices are developed and delivered, and implement digital analytics, champion first-party data tracking methodologies.

Deliverables 8: Data models, reporting systems, data automation systems, dashboards, and performance metrics that support in-market acquisition and retention efforts, are developed and maintained.

To qualify as an advocate for every child you will have…

Education:

• An Advanced University Degree in Computer Science, Analytics, Mathematics, or any other related field is required.
• Alternatively, a first level university degree with an additional 2 years of relevant professional work experience will be accepted in lieu of an advanced degree.

Experience (Required):

• Minimum 4 years of progressively responsible professional work experience as a Digital or Data Analyst.
• Experience in data mining.
• Experience with commercial KPIs.
• Knowledge and experience in digital projects, campaigns and Google Analytics implementations.
• Experience with attribution models.
• Analytical mind and business acumen.
• Problem-solving aptitude.
• Excellent communication and presentation skills. This is crucial for the role, as this role will need to interact with different stakeholders in UNICEF: technical team, digital leader, and management level positions.

Experience (Desired):

• Knowledge of R, SQL, and Python; familiarity with Scala, Java or C++
• Experience using business intelligence tools (e.g., Tableau) and data frameworks (e.g., GCP)
• Understanding of quantitative techniques and paid media data.

Language:

• Fluency in English and Spanish is required for the consultancy in LAC region.
• Knowledge of another UN Language is an asset.

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).

To view our competency framework, please visit here.

Remarks: Applicants who have already applied, do not need to reapply.

Please indicate your all-inclusive (lump sum) fees in USD against the deliverables listed above. If there is a need for business travel, the travel costs will be covered by UNICEF separately. The office selects the individual based on best value for money.

Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.