Public Relations and Marketing Specialist

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UNEP - United Nations Environment Programme

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Application deadline 1 year ago: Sunday 17 Apr 2022 at 23:59 UTC

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Result of Service The Communications/Multimedia Consultant will be responsible for supporting the implementation of activities under 1.6. Specific deliverables are as follows: 1. Draft and finalized communications campaign plan on shifting consumer behaviour away from rosewood to sustainably sourced wood products 2. Crossover partnerships with architectural magazines and with influencers including celebrities and goodwill ambassadors brokered 3. Media collateral such as posters and stories developed and placed in official media and art/architectural magazines. 4. Drafted and finalized final post-campaign report.

The main output of this consultancy is the design and implementation of a national communications campaign shifting consumer behaviour away from rosewood to sustainably sourced wood products. The consultant will be leading this work, which includes drafting the plan, managing and overseeing stakeholder engagement processes, mapping key actors and influencers, gathering and analysing data, identifying approaches, messages and interventions, implementing the campaign plan and keeping track of the progress of the plan.

Work Location Home Based

Expected duration 20 May 2022- 31 December 2022

Duties and Responsibilities The United Nations Environment Programme (UNEP) is the leading global environmental authority that sets the global environmental agenda, promotes the coherent implementation of the environmental dimension of sustainable development within the United Nations system and serves as an authoritative advocate for the global environment. UNEP’s Asia and the Pacific Office geographically serves 41 countries across the region to promote and implement sustainable development solutions. It assists countries of the region pursue sustainability, particularly in their implementation of the 2030 Agenda for Sustainable Development including technical expertise, facilitating access to finance, undertaking cutting-edge science-policy assessments, offering advisory services and strengthening laws, policies, management and governance.

UNEP works with national and local authorities, civil society, other UN organizations, research institutions and the private sector to catalyze the efficient use of the region’s natural assets and reduce the degradation of the environment.

The fast-growing wood industry in the Lower Mekong region has motivated substantial trade in stolen wood, traded illegally. China plays a key role as an export destination because of the significant domestic consumption of wood products and the size of the wood processing industry for re-export.

Rosewood is among most the trafficked group of species across China, accounting for more than a third of all seizures by value. To reverse this trend, a UN-REDD initiative on ‘Sustainable Forest Trade in the Lower Mekong Region’ was developed to tackle illegal logging and other forms of forest crimes through improved forest governance, trade and investments. The initiative supports actors in the Lower Mekong to design policies and standards for ensuring legal and sustainable timber trade.

In this context, communications campaigns are being developed to raise public awareness and incite social and behaviour change on illegal wood trade and associated forest crimes, in each of the five Lower Mekong countries including China. The campaign in China aims to reduce the consumption of and therefore demand for Rosewood, by making people care about them. The campaign will bring to the forefront of public concern the rising incidences of illegal Rosewood trade, and its negative impacts to our societies and economies. It will target urban dwellers in major Chinese cities such as Shanghai and Beijing to shift their behaviors towards buying sustainably sourced wood.

The PR and Marketing Specialist will be responsible for implementing the social media strategy and the production of social media assets to support the implementation of campaign activities of the Lower Mekong initiative in China.

Under the overall supervision of the UN-REDD Communication Specialist, with technical guidance from Regional Technical Advisor and in close collaboration with FAO and other project partners, the Social Media Specialist will assume the following duties and responsibilities:

1.Deliverable 1. Development of a communications campaign plan Development of a comprehensive communications campaign plan outlining target audiences, key communications channels, messages and strategies and KPIs. The campaign plan will detail: · the main goal(s), key program outcomes and purpose · situational analysis of Rosewood trade and consumption in China · the theory of change and communications analysis · communications outcome and outputs (incl. how communications interventions can change behavior and stir action) · the audiences (incl. a mapping of stakeholders and their role during implementation). The strategy shall also include an engagement plan for stakeholders and audiences who cannot be easily reached via mainstream media sources, · the distribution channels (traditional media, broadcast, web, social media, etc.), · the priority communications tools and platforms (such as events, theme days, social media, web, etc), · media rollout plan, and other communications activities (as relevant) · the timelines that ensure the campaign will reach the envisioned targets most effectively and timely, · Key Performance Indicators (KPIs) that can measure achievement against the targets .

2. Deliverable 2 Partnerships with local celebrities and UNEP goodwill ambassadors Brokering of at least one crossover cooperation with a Vogue or Weibo or any related lifestyle/furniture/architecture publication. Engaging celebrities and goodwill ambassadors including local Chinese celebrities like Ye Xiaowei, Cui Dan, Karen, and UNEP ambassadors Li Bingbing, Wang Junkai and Li Chen to support and participate in the campaign using their spheres of influence.

3. Implementation of the communications campaign plan including the development of marketing collateral and engaging with traditional media and publications Development of key messages and key communications collateral such as posters, stories, photos, short films and articles and placing stories and reports on official media such as Xinhua China daily web portals and with art/furniture/architecture/interior design magazines such as Wallpaper, Architectural Digest,Vogue,EllE, Home,T, iWeekly and business/luxury magazines such as China Business Network/Madame Figaro/Robb Report/Target.

4. Writing and finalization of a post-campaign report Production of a final post-campaign report detailing the key milestones, media clipping, key statistics, lessons learned, and recommendations for future campaigns

5. Data management and other tasks a. Provide to UNEP all design files when completed b. Provide continued support for other related graphic design assignments as needed

Qualifications/special skills Academic Qualifications: - Bachelor degree in Communications, Public Information, Public Relations, Marketing, Design, Fine Arts, or related field

Experience: - A minimum of 7 years relevant work experience in the area of communication, public information, design, public relations, partnerships and marketing; - Relevant on designing and implementing advocacy, behavioural change and marketing campaigns - Proficient in the use of Publishing and Creative software - Work experience in an international organization is highly desirable - Knowledge of forests, sustainability issues is highly desirable

Language: - Fluency in written and spoken English and Chinese is required.

Skills: - Strong practical background in public relations and marketing - Knowledge of communications campaigns - Excellent partnership management skills - Good understanding of new digital technologies and online tools/platforms; - Knowledge of standard software packages (e.g. Microsoft Office); - Ability to work independently with minimum supervision and able to work closely with staff; - Innovative and creative.

No Fee THE UNITED NATIONS DOES NOT CHARGE A FEE AT ANY STAGE OF THE RECRUITMENT PROCESS (APPLICATION, INTERVIEW MEETING, PROCESSING, OR TRAINING). THE UNITED NATIONS DOES NOT CONCERN ITSELF WITH INFORMATION ON APPLICANTS’ BANK ACCOUNTS.

Added 1 year ago - Updated 1 year ago - Source: careers.un.org